Ad360's blog - All Ad360 news and resources to run a successful business

Ad360 hits 250 monthly clicks from Google!

Post author By Xavier Litt
Post date June 27, 2022

250 clicks in 28 days from google search for Ad360.media

Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!

That’s the 1st time we get that many clicks – almost 10 per day!

What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.

Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!

Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.

We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.

Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:

Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!

Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click! 14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify

Tags ad360, clicks, content, google, growth, organic, search, seo, traffic

Ad360 News

Ad360 kicks off €1M Seed Fundraiser

Post author By Xavier Litt
Post date June 23, 2022

We’re excited to share with you some key milestones Ad360 has reached in the last 6 months:

Amazing market feedback and confirmation Ad360 solves a serious pain point
Sales ramp-up with Ad360 Web Console
Public launch of Ad360 App for Shopify
Release of the groundbreaking feature “1-Click Ads”
Stunning customers reviews and 5-star ratings
Alpha development finished on Ad360 App for WooCommerce, plus official app approval

Our goal is now to accelerate Ad360’s growth and bring our products to the masses!

To that end, we’ve decided to kick off a €1M Seed Fundraiser, that will be open between July 2022 and December 2022 (at the latest).

We’re already in active discussions with Venture Capital firms & Business Angels, and are open to new investors’ participation!

Here is more information about Ad360 and why we’re set to change the e-commerce industry for the better.

Making E-Commerce Growth Super Simple!

Ad360 is building the next-generation platform to help e-commerce businesses of all sizes be more productive, grow efficiently & easily with minimal technical knowledge and no middlemen.

Problem: 90% of new e-commerce businesses fail within 120 days

Poor online marketing is the #1 reason explaining the failure. Ad360 solves this problem.

90% of e-commerce businesses FAIL in the first 120 days

Solution: Ad360 allows businesses to start generating demand in 1 click

…and when we say 1 click, we mean 1 click!

Ad360 makes it easy for businesses to:

Increase website visibility and traffic
Save money and get more sales
Save time and boost productivity

Products with active paying customers:

Ad360 has developed its own proprietary Bidder technology, giving us direct access to Ad Exchanges to buy ads inventory on 100M+ websites & mobile apps.

Ad360 has released 3 Apps, built on top of this technology, to provide a solution for all customers regardless of where they are:

Ad360 Web Console

Ad360 App for Shopify

Ad360 App for WooCommerce

Our Early Adopters love our products

Our customers using the Ad360 Web Console find the platform both intuitive and very powerful. We have fantastic reviews for this product on Google My Business, with a 5/5 stars rating.

Every user that’s been on-boarded in the Ad360 App for Shopify has praised us for the extreme simplicity of the process. They tell us they’ve never used such a simple app to start ads ever before, and the user experience is shockingly straightforward. Users have rated us 5/5 stars and have given us wonderful reviews on the Shopify App Store.

Our WooCommerce app, is getting overwhelmingly positive feedback in interviews and surveys, with 90%+ users confirming the features are super simple to use, and resolve a key pain point.

Help us bring Ad360 to the world

We’re kicking off a Seed fundraiser aiming to raise €1M to boost growth and finalize the WooCommerce App Beta version and the v1.1 of the Ad360 Web Console.

Ad360’s Pitch Deck: E-Commerce Growth Made Super Simple

If you’re interested to talk, please book a call.

Tags ad360, fundraiser, growth, seed rund, startup, vc

Ad360 News

How we got 200 subscribers on YouTube

Post author By Xavier Litt
Post date June 22, 2022

200 subscribers on e-commerce success by Ad360 YouTube channel

We’re proud to announce today that our YouTube channel, ‘Ecommerce Success by Ad360’ just hit 200 subscribers!

Thank you very much to all our subscribers and the persons who support the channel growth by regularly liking and commenting under the videos!

Sure, 200 subscribers is not a lot. By most standards, we’re still a very small YouTube channel. But considering we had 0 subscribers at the beginning of the year, it’s a great progress!

What’s more interesting is that the growth pace is accelerating for the YouTube channel: whereas it took us 4 months to get from 0 to 100 subscribers, it only took 2 months to get to 200.

Whereas we used to get around 1 new subscriber a day on average, we’re now getting 2 or 3 subscribers quite frequently.

This means that the growth rate tends to accelerate the more followers you have. This means that consistency and perseverance are key factors to grow on YouTube (at least for small channels like ours talking about niche topics like how to improve online sales for your e-commerce website on Shopify or WooCommerce).

We will regularly keep you informed of our progress, and share our learnings along the way, hoping that you get valuable lessons from it! If you haven’t already, we strongly recommend you start producing video content for your brand. This is key to attract new traffic in 2022, as Google will continue favoring video content more and more in the future.

If you haven’t already, we’d be delighted if you joined us on this journey by liking the video and subscribing to our channel.

We publish several videos a week on E-Commerce growth, Marketing, Advertising and Website design to help online business owners be more successful!

Tags ad360, business, channel, ecommerce, growth, video, youtube

Growth Academy

Google Core Update: Video Content Wins

Post author By William McMahon
Post date June 21, 2022

Google Update: Video Wins!

Video Clips: The Key to Increasing Online Sales

The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.

When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”

It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.

source

A Simple Strategy to Deploy Video Content

Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.

Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.

The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!

Tags blogs, Google Ads, Google Core, Online Ads, Online Marketing, Social Media Ads, Social Media Marketing, video, web content

Features Highlights

1-Click Ads are coming to WooCommerce!

Post author By Xavier Litt
Post date June 20, 2022

Ad360 + WooCommerce

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Tags 1-click, ad360, ads, advertising, app, ecommerce, growth, plugin, WooCommerce, Wordpress

Growth Academy

Google Core Update: Trouble for SEO?

Post author By William McMahon
Post date June 14, 2022

Google Core Update: SEO trouble?

Some E-Commerce Owners are Frustrated by Google Core’s Update

It’s clear that Google’s Core Update has already affected a lot of businesses online. While the new Search Engine algorithm just began rolling out in May 2022, some e-commerce sites reported immediately falling out of the SERP rankings for important keywords, as well as seeing a drastic drop in clicks and impressions on the site. Take the following tips below as a starting point to improve your Google SERP ranking.

Click here for part I of our coverage on the Google Core Update

source

Increase Posting Frequency

The most effective way to rebuild and grow your SEO, as well as your e-commerce sites online visibility, is to begin posting more frequently on your site.

Did you have a blog post rocket to the top of the Google charts two years ago? That’s great, but it won’t be enough to continue thriving following the May 2022 Google Core Update. If you are staying current and up-to-date on the major trends within your industry, Google is going to be rewarding you with a boost in page ranking!

2. Strive for Originality

On top of that, Google will now be rewarding sites that post original content. If you are reposting content from another site or using AI-generated content, Google is going to ding you. Also, if the quality of the content is basically a rambling word salad, and considered not useful for users, Google will rank that lower, as well.

Best Solution: Diversify your Traffic Generation Avenues

Aside from posting original quality content for frequently, it’s important that e-commerce business owners use the Google Core Update as a wakeup call to not rely solely on the search engine giant for their revenue!

You can begin ad campaigns with Ad360 in one click that bring visibility to the entire web, meaning you get impressions from outside Google’s display network and across all apps. On top of trying out various social media platforms, business owners can ensure that even if the Google Core Update affects their traffic from search engine’s other revenue streams and ad channels pick up the slack!

Tags blogs, Google analytics, Google Analytics 4, Google Core, Google Display Network, Google Search Ads, independent web, Quick Ads, search engine optimization, SERP, web content

Growth Academy

Google Core Web Vitals matter even more

Post author By William McMahon
Post date June 13, 2022

google core web vitals matter even more

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

source

News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!

Tags google, Google analytics, Google Analytics 4, Google Core, Google Universal Analytics, Online Marketing, Page Load Time, search engine optimization, seo, SERP, Website Audit

Growth Academy

Apple reveals Pay Later – available on Shopify!

Post author By Xavier Litt
Post date June 7, 2022

Apple Reveals Pay Later

Apple just revealed a major new financing feature!

Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.

All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!

What do you think about BNPL solutions? Have you tried them already for your business?

Apple reveals Pay Later with no interest or late fees! Available for all Shopify merchants

Tags apple, apple pay, BNPL, Buy Now Pay Later, ecommerce, financing, pay, pay later, payment, shopify, store