Business owners interested in taking their business online may be wondering, “Do I sign up with Shopify paid advertising or WooCommerce?” Read below to figure out which e-commerce platform will best increase your sales online!
Shopify vs WooCommerce: Features & Functions
When it comes to functionality, the comparison between these two e-commerce giants is simple – Shopify is easier to use for beginners, while WooCommerce has better flexibility and a wider array of customization features.
If your online advertising strategy is in its early stages, and you do not feel comfortable with the technical aspects of e-commerce yet, it may be best to go with Shopify paid advertising. WooCommerce may be better for business owners who want firm control over customization of their website. WooCommerce also is known for its high-end SEO plugins
Shopify vs. WooCommerce: Pricing
Shopify paid advertising, while having the edge in simplicity and ease of use, is usually more expensive than WooCommerce. Be prepared to spend up to $200/month just to keep your store up and operating on Shopify!
Make sure your Shopify advertising strategy is in place before you take on this expense. E-Commerce overhead can add up, and if you do not have a blueprint of how to advertise on Shopify, you could end up feeling overstressed on your store’s performance.
WooCommerce’s plugins are “a la carte,” meaning you can only pick the necessary plugin and run your store for half the price ($100).
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