What Exactly is SEO? What Value Does it Add to my Business?
Google defines Search Engine Optimization (SEO) as “making your site better for search engines.” Put another way, SEO are all the changes to your text that make your site “ping” on Google’s algorithm when users execute a search!
Crawling for New Content – How Google Discovers your Site
How does it do that, you ask? Well, Google didn’t become a tech powerhouse for no reason. Google employs automated “web crawlers” that look for new/updated web pages based on how the site connects to the rest of the internet… hence the term “internet.” Basically, Google finds your page based on how it interlinks and interconnects to the rest of the web!
Indexed for Info – Google Programs Analyze Webpage Text to Evaluate Content
After Google discovers that your site exists among the 50 billion online web pages (congrats!) Google “indexes” the site’s content, using software to try and figure out the “purpose and place” of your online business. To check if your site is properly indexed on Google, type in “site:_________” and past your url into the blank.
There you Are – Having Google List Businesses on Search Results
After figuring out the “purpose and place” of your online site, Google will begin listing your business. The user’s location, language, device, and previous search history all play a role in what pops up for them, but those factors are out of your control.
It’s time to put in stark terms how vital SEO is for growing your business!
Introduction – Tell me WHY SEO is Important
If you ever question, “Why is it important for my business to rank on Google anyway,” consider this fact:
71% of all online users click through from the “first page” search results
With that in mind, it’s essential for any online business to identify the most commonly searched keywords/phrases when customers are browsing for your line of products. If you are serious about leveraging online search engines to optimize your sales growth, learning to “move up the rankings” through SEO is a must! Organic SEO growth is more effective at growing sales and driving traffic to your website than virtually any other online tool. Remember that there are over 5 billion searches conducted on Google per day. Being at the top of the list for the searches pertaining to your business… you can see how that might spur sales growth!
Picture This – Example of SEO’s Utility for Growing Sales
For a quick hypothetical – picture you’re a custom soap maker. You’ve taken a 360 degree view of your online marketing, and every time a user searches the phrases, “custom soap,” “boutique soap,” or “soap for sensitive skin,” your site pops up as one of the top three results. Just by that remarkable visibility alone, you’re going to receive a steady, consistent stream of sales no matter where else you advertise. Think about it! Google’s search engine is literally advertising for you!
However, to get to a place where SEO is, in a sense, doing your promotional work for you, it takes in-depth research and serious legwork to perfect your site’s key phrasing and text. Every line of business needs a wholly unique approach to their SEO, while still hitting the most relevant key phrases universally searched online… this part is easier said than done.
How Online Business Make Quality SEO Webpages
Making unique, engaging online content involves some artful human ingenuity, but there are specific metrics and guidelines to follow for how you structure that content to best optimize search results.
- Aim to be descriptive as possible with all titles and headings
No need to be wordy, but picture a software crawler… it’s not as smart a human! You need to be really clear with titles so the crawler software goes, “Oh! I get that!” You’re not just writing for your customers – you’re writing for the online ecosystem as a whole.
2. Make Each Webpage Stand Alone as a “Complete” Entity
We love a phrase Google uses when giving the 411 basics on SEO, “Google is smart, but we can’t guess what you don’t tell us.” It’s easy, as a business owner, to assume the folks reading are making the same leaps in logic you are… but they aren’t! Neither are Google’s programs. Give a logical rundown of your entire business offerings; don’t assume Google gets what you imply. Even if it seems painfully obvious to you, give Google a break – it’s sifting through 50 billion webpages!
3. Be Topical, Be Up-to-Date
Show your business can grow and change with the seasons – think holiday bundles and special deals of that nature! Those updates keep your business moving up the search queue, as Google will record, “These guys are with the times, maaaan.” We’re pretty sure that’s how Google software talks when no one is listening 🙂
4. USE TEXT!
Let’s start by acknowledging how cool it is to be able to share and upload pictures/videos with one click – memes have straight up changed the world. HOWEVER! When it comes to growing your sales through SEO, Google software still understands text formats more effectively than others. While having an aesthetically pleasing and dynamic webpage, complete with aural-visual elements, is highly recommended, it should not come at the cost of accompanying text. Having clear textual complements to any picture and video on your site will benefit your business greatly in terms of growing sales. Don’t have any picture/video without at least a little caption of explanatory text attached!
Most Important Web Elements for your Site’s SEO Rank
To give you a 360 degree view of SEO, we thought we’d leave readers with a list of all the design, web, and marketing research factors that improve your site’s “searchability” for boosting sales:
- Site content
- Site structure/Web Page layout
- Intersection with online ad campaigns
- Keyword research (e.g. – Term frequency-inverse document frequency analysis)
- SEO development
- Precision marketing to specific market “niches” or geographic locations
Modifying a single keyword/phrase can be the difference between Google finding 10 million or 100 million results. Market research on these keywords, therefore, are essential to aligning your online business with the most precise, potent keywords related to your industry!
Conclusion: Using the Right Tools for SEO Sales Success
We know that it feels a bit overwhelming that all these different factors play into SEO. Some business owners have all the savvy on their products they ever need, but figuring out the most SEO-friendly text to convey the value and purpose of their services becomes a whole challenge in itself.
If you feel your business would benefit from 24/7, 360 degree support, reach out to try a free demo from Ad360 today! As a proud Google partner recognized for our ability to maximize company sales, Ad360 has all the tools, analytics, and organizational expertise to push your business to the top of the Google chart 😉 Drop us a line today for a free SEO consultation – we look forward to your future sales success.