Picking Which Platform to Run Ads on
When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once! It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.
Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products. To increase sales on Shopify, make sure to branch out and try running ads on a series of sites. To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:
- Tik Tok
Depending on your product line, your target audience may be spread across these different platforms or all in one place! For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.
If you think your demo skews young, aim for Snapchat and Tik Tok.
LinkedIn is great for B2B Services!
If they skew older, aim for Bing – old folks stick with Microsoft 😊
If they skew female, try out Pinterest!
You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results. That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.
What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.
The good news is that it’s never been easier thanks to Ad360!
Ad360’s Menadex can Run Ads Across the Web
If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today! We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots. That way, you can minimize customer acquisition costs by going where the people are. With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!