Growth Academy

Part II: Perfect Email Marketing Proposals

Introduction: How Email Marketing is Done

After covering the fundamental importance of email marketing and lead generation in part I, this post focuses on the elements of the best email campaigns. 

  1. What should the writing copy look like?
  2. What tools for lead generation are best?
  3. Persuasion Techniques for the best lead generation ideas

Remember that your customers get inundated with email gifs and newsletters constantly.  So much so that the standard practice is to skip right by them!  You need a way to “hook” yourself in as a store worth spending time and money on.  It’s the only way to increase your sales.

Consider this post the “how to build a lead generation strategy” email marketing kit 😊

Start with Email Marketing Subject Lines

“It’s that time of the season….”

“Lowest price of the year”

“Flash sale next 48 hours!”

“A Special Deal for You”

These are a few examples of basic lead generation email marketing subject lines – you want the customer right away to feel they’re getting a deal that otherwise won’t be available if they miss out.  In a sense, you are creating a sense of immediacy with the time frame that alerts them to potential savings within your email marketing proposal!  The email marketing subject line is your “banner” automatically seen in the email, so make sure it speaks to the desires of your niche audience.

Consider the Lead Generation Funnel – How Many Times Has your Customer Been Contacted?

While email leads are vital for lucrative lead generation strategies, it doesn’t help if the customer has already dismissed emails from your store.  They may even be leaning towards labeling it spam.  It begs the question: “how often email marketing needs to happen for maximum effectiveness?”  Follow your email marketing metrics for each campaign to measure the answer to these crucial sales questions.

Depending on the data you have from that customer, you should be willing to nimbly adjust your email marketing strategy.  Monitor your store’s email marketing metrics to hone strategies for lead generation.  Less than once a month, and customers will forget about store offerings, and you will lose the momentum of your lead generation emails.  More than a few times a week, and you’ll just piss people off – it becomes spam at that point.  The best email ad campaigns aim to reach out once every 1-2 weeks.  It gives your customers time to digest your offers and reassess their value on a regular basis.  The consistent visibility of new deals to niche customer segments is one of the key ways how email marketing is effective. 

Complement your Lead Generation on Social Media

Consider all the ad banners and promotions your customers have seen.  The best email ad campaigns complement lead generation social media.  Like mentioned in Part I, email writing copies usually are follow-ups based on captured data from an earlier ad campaign.  Picture that your stream of advertisements are basically a “conversation” you are having with your most interested customers.  After reviewing what ads captured emails for lead generation, ask yourself, “What would be the next natural part of the conversation if they said ‘Maybe…’  How would I keep the conversation going to hopefully close the deal?”  Build your promotional persuasion techniques from there

Conclusion: Ad360 can Help Build Custom Email Marketing Templates

So, is lead generation worth it?  Yes!  Email campaigns are highly effective when they build on previous customer outreach efforts.  Knowing which customers to add to which email lists, as well as how to design and produce a unique writing copy for each one, can become head-scratching work for an independent business.  Reach out to try a free demo by Ad360 today for help on building your own custom email marketing templates!

Growth Academy

Email Marketing: Powerful Lead Generation

Introduction: A 3 Part Series on Email Marketing Campaigns

Email marketing is a key strategy for lead generation in e-commerce.  Without it, you’re basically a dinosaur after the meteor hit: toast.  This post is the first in a three-part series that covers how to formulate lead generation ideas, find helpful tools for lead generation, and apply persuasion techniques to make your email marketing proposals become a core component of your digital marketing strategy!

Why Email Marketing Proposals are Important

Email marketing lead generation complements the web’s most powerful advertising tool: retargeting.  Remember that potential customers need multiple “touches” with your sponsored content.  After running a Facebook marketing campaign or creating ads on Facebook, you need to know how to email for follow up. 

Ad retargeting on Facebook marketing can capture the user’s email, and now, you have a valuable point of access: their virtual inbox!  Email marketing proposals are up to 40 times more effective than social media outreach.  Yep.  For every one lead generation email, you match the value of 40 Facebook marketing ads.  If you operate on an ecommerce platform like Shopify, it is essential you begin building in email marketing database for sales success.

Target Acquired?  Hit ‘Em with Email Marketing Proposals

After capturing customer email data with, say, your Facebook marketing campaign, make sure to include a giant “big red button” that functions as your “CALL TO ACTION!”  If the user already clicked into your email marketing proposal, you need to make it as easy as “one click” to spur their interest.  The design and compelling writing copy text around it are up for debate for A/B testing, but sometimes it helps to literally make it a BIG RED BUTTON that say “CLICK HERE TO BUY NOW!”  It can be that simple of a strategy for lead generation, leading to a conversion rate over 40 times regular social media posts.

What About Email Marketing Subject Lines?  Design?  Persuasion Techniques?

The topics of proper email marketing proposal design and writing copy persuasion techniques are a bit dense, but there are ways to break down the process into digestible bits!

Parts 2 and 3 will cover “how to build an effective lead generation email,” along with “what lead generation strategies best convert sales for your Shopify store.”  After reading all these parts in this series, you will feel much more confident and capable of creating a compelling email marketing template.

Conclusion: No Need to Hire Email Marketing Agencies

Most automated lead generation email marketing services are remarkably impersonal and provide all the software with none of the professional expertise.  Ad360 can help generate automated marketing emails to jumpstart your sales persuasion techniques and writing copy – but we are also here for 24/7 human support!  You can get feedback from digital marketing experts about how your email marketing proposal is shaping up 😊  Try our free demo to test the waters at Ad360 today!