Google Reviews are an essential way to get more visibility online. These are the reviews left by people on your Google My Business profile, with a rating out of 5 stars, and a comment. Users can add photos too to their reviews (and you should encourage them to do so if you’re selling products!).
These reviews are super important for many reasons!
First of all, they show other people that your business is well respected and liked!
Secondly, more and more people are using these reviews to get more insights about a company and their products & services before making a purchase decision.
Thirdly, they are increasingly taken into account by Google’s search algorithms to determine your rank on Search Engine Response Pages (SERP).
These reviews appear on the right hand side of the search results when users type your business name, or find you from a keyword if you’re sufficiently highly ranked. They are also prominently featured on Google Maps, which can be a great channel to acquire new customers!
That’s why you should definitely ask your customers to leave reviews whenever possible!
This is what we do at Ad360, and we’re super proud and thankful to our customers that they left us our 10th 5-star reviews this week.