Runnings Ads Across Every Online Platform is Too Complex
There are pros and cons to leveraging multiple online platforms for your ad campaigns.
Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways. On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!
… It also sounds super complicated. Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites. Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy. Just the thought of lining up sales metrics from these separate ad channels gives us a headache!
That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof. Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊
The Problem with Disparate Ad Campaigns
Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress. In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually.
The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate!
Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels. You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.
It’s a scientific fact that humans only have so much brainpower for decision-making each day. If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them!
This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress. Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order. Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:
- Was that ad campaign for brand awareness or boosting conversions?
- Why did I run that ad campaign on Facebook instead of Google again?
- What was different about these two ad campaigns? Was it the visual I used, or was it different text descriptions?
- Why did I pay-per-click for this ad but paid per 1,000 views on this one?
A Streamlined Ad Dashboard – The Key to Digital Marketing Success?
Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface. Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!
Advertising on multiple platform of your choice, and across the entire web – will feel easy. By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.
Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you. In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.
Experience Ad360’s Central Ad Dashboard for Yourself
Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy. Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click. If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!