Introduction: How Email Marketing is Done
After covering the fundamental importance of email marketing and lead generation in part I, this post focuses on the elements of the best email campaigns.
- What should the writing copy look like?
- What tools for lead generation are best?
- Persuasion Techniques for the best lead generation ideas
Remember that your customers get inundated with email gifs and newsletters constantly. So much so that the standard practice is to skip right by them! You need a way to “hook” yourself in as a store worth spending time and money on. It’s the only way to increase your sales.
Consider this post the “how to build a lead generation strategy” email marketing kit 😊
Start with Email Marketing Subject Lines
“It’s that time of the season….”
“Lowest price of the year”
“Flash sale next 48 hours!”
“A Special Deal for You”
These are a few examples of basic lead generation email marketing subject lines – you want the customer right away to feel they’re getting a deal that otherwise won’t be available if they miss out. In a sense, you are creating a sense of immediacy with the time frame that alerts them to potential savings within your email marketing proposal! The email marketing subject line is your “banner” automatically seen in the email, so make sure it speaks to the desires of your niche audience.
Consider the Lead Generation Funnel – How Many Times Has your Customer Been Contacted?
While email leads are vital for lucrative lead generation strategies, it doesn’t help if the customer has already dismissed emails from your store. They may even be leaning towards labeling it spam. It begs the question: “how often email marketing needs to happen for maximum effectiveness?” Follow your email marketing metrics for each campaign to measure the answer to these crucial sales questions.
Depending on the data you have from that customer, you should be willing to nimbly adjust your email marketing strategy. Monitor your store’s email marketing metrics to hone strategies for lead generation. Less than once a month, and customers will forget about store offerings, and you will lose the momentum of your lead generation emails. More than a few times a week, and you’ll just piss people off – it becomes spam at that point. The best email ad campaigns aim to reach out once every 1-2 weeks. It gives your customers time to digest your offers and reassess their value on a regular basis. The consistent visibility of new deals to niche customer segments is one of the key ways how email marketing is effective.
Complement your Lead Generation on Social Media
Consider all the ad banners and promotions your customers have seen. The best email ad campaigns complement lead generation social media. Like mentioned in Part I, email writing copies usually are follow-ups based on captured data from an earlier ad campaign. Picture that your stream of advertisements are basically a “conversation” you are having with your most interested customers. After reviewing what ads captured emails for lead generation, ask yourself, “What would be the next natural part of the conversation if they said ‘Maybe…’ How would I keep the conversation going to hopefully close the deal?” Build your promotional persuasion techniques from there
Conclusion: Ad360 can Help Build Custom Email Marketing Templates
So, is lead generation worth it? Yes! Email campaigns are highly effective when they build on previous customer outreach efforts. Knowing which customers to add to which email lists, as well as how to design and produce a unique writing copy for each one, can become head-scratching work for an independent business. Reach out to try a free demo by Ad360 today for help on building your own custom email marketing templates!