Introduction: Learn Vital Ecommerce Marketing Strategies
Finding the “right way” to promote your e-commerce business can feel like a crapshoot. With so many social media platforms and “search engines” to buy adspace on, unfocused or disorganized ad campaigns can quickly lose their sense of purpose. If your promotional efforts are not organized into a coherent marketing strategy, you can end up draining your funds with no results!
This post provides a few key promotional skills for ecommerce business owners who feel flustered while attempting to increase sales on Shopify. It will help you slow down your racing thoughts, consider different marketing angles, and put your marketing budget to good use! If you believe in your product, it’s time to give it the strong marketing it deserves – read below to boost your Shopify sales success!
Trust Badges: Easy Way to Increase Sales on Shopify
They are so subtle you may breeze past them while browsing, but “trust badges” on your homepage and checkout window have a profound psychological impact on customers. Trust badges are the little logos, usually the bottom of web pages, that indicate the following about your website:
- Verified “secure socket layer/transport layer security” (SSL/TLS) encrypted checkout
This trust badge means a third-party encryption system has verified and monitors your site’s security at checkout. Seeing a trust badge from “trust lock,” for example, makes customers less likely to abandon their cart for fear of having their payment info compromised! Check out a list of the best SSL/TLS third-party providers here
- Verified Accepted Payments Badge
To increase sales on Shopify and gain the trust of their customers, online businesses should apply for certifications from “accepted payment” giants. “Verified by Visa” and “Verified by Paypal” are two of the most-recognizable badges, and you can start the certification process by clicking the links here and here!
- Third-Party Endorsement Badge
One key thing to note: MAKE THE BADGES REAL AND VERIFIABLE BY “CLICKING THROUGH.” Many sites will simply “copy + paste” an existing trust badge from Google or literally generate their own. This is a big mistake, as trust badges are not legally binding. They are only as valuable as the reputation of the third parties you link to.
For example, if your “Trustlock” or “Verified by Visa” trust badge does not allow the user to “click through” and see the formal certification, it could actually make the users more skeptical, not less, or buying from your site. To increase sales on Shopify, use only trust badges you applied for and got verified by trusted third parties for. Don’t make up your own and slap them on your site. They mean nothing at that point.
The number of web searches (and web surfing) done from mobile devices has more than doubled from – from 27% in 2013 to 63% in 2021. That trend will only continue to go up, so it’s important that e-commerce business owners know how to create mobile-friendly websites and ad campaigns. Mobile ad campaigns will become the primary way to increase sales on Shopify within the next several years, if it is not already. Google has a nice breakdown of how to do so here, but, for the sake of conciseness and clarity, it boils down to a few key points:
- Shorten text and simplify with “Call to action” buttons centered on the page
- Include pictures/slideshows and videos
- Using sitelinks to connect your Shopify page without taking too much space up
- Add location extensions to connect mobile users to your brick-and-mortar location
Researching and implementing mobile-friendly ad campaigns is a promotional technique that very likely will increase sales on Shopify. If you are running ads only viewable and optimized from a computer, you are basically missing out on two thirds of your potential customers!
Do Influencers Help Drive Traffic & Increase Shopify Sales?
The short answer – YES. There is a reason the idea of becoming an “influencer” is so trendy among young folk: they work. They are an unaffiliated direct line to pools of potential customers who, for one reason or another, consider it worth part of their day to scroll and wonder, “I wonder what my favorite influencer is spending their money on?”
The big advantage is the influencer themselves has done all the legwork of building a level of “credibility” and “trust” among their fanbase. You simply ride their coattails to push your products, and thousands of followers deduce, “If my favorite influencer put their name behind this product, it must be worth buying.”
Now, you don’t have to hire the entire Kardashian family to have influencer-led ad campaigns increase your sales on Shopify. There is a simple method to reach out to “nano” (1,000 – 10,000 followers) or “micro” influencers (10,000 – 50,000 followers) that can fit a smaller business’s budget while they scale up:
- Go to Tik Tok, Instagram, or a similar social media platform
- Search a hashtag relevant to your business (e.g. – #fashion for a clothing site)
- Scroll through the pages until you find influencers worth reaching out to
- Contact them!
Make sure you feel the payment process you agree to with the influencer is protected, and track the results to see if the influencer actually posted, and if that post got some nice engagement. While these folks aren’t your friends, they are more than happy to provide access to their follower base for the right number! Do not be afraid to contact influencers – they are looking to promote products that pay them well and don’t shred their reputation. If you think you guys are good fit, reach out like you would any other business!
Verifiable trust badges, mobile-friendly ad setups, and influencer-promoted products are all highly effective techniques to increase sales on Shopify. However, learning how to display the trust badges, establish mobile ad designs, and configure influencer outreach can sound like an arduous task to do yourself.
IF you want help implementing the promotional skills listed above, contact Ad360 today for a free demo! We can help rebuild your website with trust badges, design entire mobile ad campaigns from scratch, and we’ll help analyze the impact of influencers on driving traffic to your store. Reach out today!