Here is a painful truth: According to LinkedIn, more than 90% of first-time website visitors are not ready to make a purchase. They are interested. They just are not ready yet.
Second-time visitors know about your offers. You know that they are interested because they have clicked on your link or visited your website.
Retargeting works so well because you are not wasting money reaching people who are not interested. You focus your advertising on people who have already engaged with your store. You do not have to start afresh every time a visitor comes to your website.
The truth is: if you are not retargeting, you are leaving money on the table.
Retargeting Achieves Higher Conversion Rates
Pay-per-click (PPC) campaigns have a lower conversion rate. They bring in first-time visitors who convert at the lowest rate. Retargeting generates warmer leads.
Because retargeting ads bring in more value for money, investing in retargeting bumps up conversions and gives you a better Return on Investment (ROI). If you are advertising and not retargeting, you are wasting money.
Retargeting will get you more sales and revenue.
Consumers often purchase after several encounters with a brand. When you retarget, you are nudging along prospects who have already had at least one encounter with you. They are closer to committing themselves. By using retargeting, you nurture the relationship with them, and they get more and more familiar with your brand.
Reinforce Brand Awareness
When you appear in front of your prospects more often, you remain in their short-term memory. They will be back when they are ready to buy.
Brand awareness drives business growth. Retargeting is one of the best tools to strengthen awareness among your warmest prospects.
Conclusion
Retargeting is not going anywhere. Advertisers witness better click-through rates, higher conversion rates, and better returns on investment.
Want to know more about retargeting and how it can help your business? Book a demo with Ad360 and get a free consultation.