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3 tips for Amazon Prime Day

Prime Day is a super important event, with record sales every year!

What most people might not know is that even if you’re NOT an Amazon seller, you can benefit from Prime Day and its ‘halo effect’ on your website.

Here is a video to share 3 tips to make the most of Amazon’s Prime Day and boost your revenue this week, even if your shop is on Shopify or WooCommerce, or another platform.

3 Tips to prepare for PRIME DAY even if you’re NOT selling on Amazon
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Growth Academy

3 Tips to Boost Sales on WooCommerce

Research Plugins for site optimization

WooCommerce is unique from Shopify in its ability to customize the site.  There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products!  Check a helpful list of WooCommerce plugins here to get your marketing research started!

Offer Discounted “Upsells” on the Checkout Page

Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce.  I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent!  I bought several more times after that. 

This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.

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Learn the Basics of Coding

You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site. 

Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without.  A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!

If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github!  There are also helpful courses for the same idea here at UDemy

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Growth Academy

The Best App to Increase Sales on Shopify

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

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Growth Academy

4 Keys to Unlocking SEO on Shopify

And why it’s VITAL for Sales Growth!

In part III of our “Search Engine Optimization” series (part I and II linked here), we distill the top 4 “keys” to boosting sales with SEO.  Here, you’ll find the breakdown of actions you could take today to increase your store’s visibility on search engines like Google – and they aren’t complicated!  SEO may not be rocket science, but it does take strategic, effective marketing strategies on your part.

Read below for the 360 degree, step-by-step guide to learn the practical application of SEO strategy!

1.      Favicon design

Favicons are those little picture designs that appear in the corner of your website tab. Some popular ones are the multicolored “G” when on Google or the red “play button” icon on Youtube. 

These little guys may seem unimportant, but they carry a lot of weight for SEO ranking!  Simply put, they provide brand awareness, credibility, and customers an easier way to recognize your site.  Even if you have incredible goods in your store and provide top-notch service, customers subconsciously judge you right away if you don’t have a favicon like other sites. 

Picture a dilapidated, old storefront – looks like a tornado just hit it.  Even if the goods inside are amazing, and the store owner is a peach of a guy, chances are you won’t go in!  It looks too worn-down on the outside. You make a snap judgement to move on. 

That’s exactly what will happen to your store without a favicon!  Get one designed asap to increase sales to your Shopify store.

2.      Descriptive heading tags for well-organized site categories

We’ve mentioned in an earlier article the importance of descriptive heading tags to better organize your site’s web pages. Here’s why that is so essential.  Not only do users feel better browsing, Google’s “crawl” software won’t get confused indexing your site.  The clearer the web page headings and the better classification of your info, the more SEO-friendly Google will consider your site… and you will be rewarded with a better ranking 😊

Sometimes, these headings are referred to as “H tags.” Make sure to keep your ducks in a row when building the content on each page.  It should always start with a clear, descriptive, but not-too-wordy title!  That’s a major key to growing your Shopify sales.

3.       Detail meta and product descriptions

On top of good headings, remember that breaking up your info with easy-to-read product descriptions is essential for SEO best practices.  If you have any product listed on your site unaccompanied by at least a few lines of descriptive text, you are doing your online business a disservice!

Make sure you remember that new potential customers browsing your site (as well as Google’s web crawlers), are not experts on your industry like you.  If you can find a way to give them good information, segmented into different tabs on the product description, you give yourself the best chance to land on the first page in Google rankings. 

4.      Research backlinks through Google Search Console

This final key may be the most difficult to implement, as it involves some pretty serious market research: backlinks.  Backlinks are essentially hyperlinks that connect your site to another.  Consider when you look for, say, a new toaster online.  You find a site that lists the “top 10 toasters,” and there are hyperlinks leading to each option – those businesses successfully have been “backlinked,” linking them to more web pages across the web and increasing their visibility.

Now, when starting off green, finding the right sites to reach out to for a backlinks “shoutout” can seem pretty daunting.  So, we recommend starting by checking out Google Search Consoles information on backlinks here.   Make sure to check out what backlinks competitors have, and from there, you can begin your own marketing campaigns to increase the number of affiliate sites that offer a “backlink” to your Shopify store.  More quality backlinks, more sales for your Shopify store 😊

If you feel you would benefit from some SEO expertise to set up your store for success, reach out to try a free demo from Ad360 today!  We can provide a free consultation to evaluate how effective your SEO practices are, and what we can do to bring you up the Google ranks 😊  Cheers, we hope you enjoyed the 4 keys to SEO success!

Categories
Growth Academy

How much to spend on your first ads?


Today we present one of the videos we’ve published in our YouTube channel:

Ecommerce Success by Ad360,
the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!

How much money to spend on your first ads before you get sales

In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.

In addition we share some insights and stats about advertising. Among key questions:

– how much money you need to spend on ads before you have sufficient data to draw conclusions
– how much to budget when you get started with ads
– how to evaluate whether you have a good conversion rate
– what to do to increase ads outcomes


Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

If you’d like to get a free consulting session and a free demo of Ad360, you can schedule a call by clicking here.

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Growth Academy

HyperTargeting: Tomorrow’s Marketing


While “geo” and hyperlocal ad targeting grow local brand awareness, hypertargeting organizes your audience based on their shared interests and identities – rather than geographic location. Read more about this incredible marketing technique below!

Introduction

In the fast-moving world of online advertising, it is clear that customer data is king.  Thou who holds the data holds the key to their business’s future! It can take a minute to wrap your head around. Still, market surveys show that ~65% of all online users are willing to share personal data… so long as it leads to a high-quality ad experience catered to their interests. If not, folks consider it an obnoxious intrusion into their personal lives, making it quite the tightrope to walk for Shopify business owners looking to expand their customer outreach and increase sales.

So, how do Shopify store owners gather this high-value customer data from scratch? And how do they make sure they target the right niche and “buyer personas” most likely to have an affinity for their products? Capturing, organizing, and acting effectively on customer data is a major undertaking. But, no worries – Ad360 is here to give you a 360-degree view of one of the most effective online marketing strategies today: Hypertargeted advertising.  

Hypertargeting

Consider hypertargeting a “distant cousin” of geotargeting. While the aim of optimizing customer outreach remains the same, the focus is not based on location, but rather on specific traits of customers. The marketing strategy works by creating categories of “buyer personas” that inform the most effective forms of marketing outreach to them. 

You know those popups that ask if you’re ok with something like “enabling personal cookies?”  By granting permission to store personalized customer data, Shopify business owners get a better sense of who their audience really is, what they value, and what they like to see in the brands they support with their dollars.Done tastefully and strategically, hypertargeting has the potential to grow Shopify sales while establishing a clearly defined “niche” audience your store can tailor its message directly to!

Over time, hypertargeting becomes more effective as you identify the groups of customers most likely to click “buy” on your Shopify site 😉. A list of standard “hypertargeting” customer classifications are listed below:

  1. Demographics – Gender, age brackets, and other personally identifying traits help concentrate your ads to your ideal niche market.
  2. Geographic Location – Specific places like country/state/city, or a shape drawn on a map of who sees the ads, even down to a single city block!
  3. Expressed User Interests – what keywords they recently searched or info they’ve willingly shared on social media or through past search engine queries.
  4. Previous Site Visitors or Social Media Connections – Similar to ad retargeting, hypertargeting features can be concentrated only on those who have already engaged with your business in some form or fashion online.
  5. Device-specific – Concentrate ads to a particular device, including mobile, tablet, computer, or Smart TVs.
  6. Past Buying Habits – Ads are directed only to customers whose shared browsing habits reveal they have purchased products similar to yours in the past.

While it takes some rounds of A/B to get right, hypertargeting for ads is one of the best strategies to grow your sales and optimize your online marketing budget. As you gradually establish the trends of which customer segments demonstrate the most interest in your store, you can tailor your promotional efforts further and further until they truly feel like “your peoples” 😊. That way, not only did you find a way to maximize customer outreach; you learned something about the community’s most willing to support your enterprise. Pretty special, if you ask us here at Ad360.

What’s more is that Ad360’s mission to help e-commerce business owners of all sizes to easily implement advanced advertising techniques such as these ones. If you want to learn how you can benefit from hypertargeting in just a few clicks, book a demo today of Ad360 App for Shopify.

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Growth Academy

Geotargeting vs Hyperlocal advertising


Introduction

Have you ever heard your friends remark something like this?

“It’s crazy, I looked up running shoes the other day, and now all these different ads are popping up for running shoes! It’s like the Internet is stalking me!”

Ha… well… um… kind of 😊 . We hope you understand that business owners don’t have unlimited marketing resources to grow a humble Shopify store. There’s no room to consistently buy random ad space and just hope that blasting out promotional material leads to healthy sales growth. Some of the most disappointing stories we see from failed Shopify store owners follow a familiar pattern. After successfully setting up their online store and spending hundreds to thousands of dollars on Facebook and Google ads… the store sees no bump in converted sales or even new visitors. None. Huge bummer.

Luckily, you can read below to get the 360-degree breakdown of how high-level promotional strategies like geotargeting and hypertargeting work! While not exactly the same, both online marketing techniques are designed to efficiently concentrate marketing dollars on only the most likely customers, optimizing your entire online operation.

Geotargeting

Broadly put, geotargeting organizes its marketing around a specified location – some of the most commonly used parameters to set this location are listed below:

  1. Radius Targeting – Target individuals within a precise radius based on your location (e.g., within 100 miles of your business headquarters)
  2. Zip Code
  3. City/State/Region/Country
  4. Special Venues or Landmarks – Examples include airports, concert halls, universities, shopping centers, or other relevant places of business.

These different customer categories and classifications based on geography can start to sound like a bunch of jargon, so let’s ground the concept in a real-life example: boutique hotels. Smaller hotel chains do exist, and they need a way to market themselves in a manner competitive with the obvious choices: Marriott, Hilton, and so on. However, their marketing budget is far more limited, so geotargeting becomes an essential tool to concentrate their customer outreach on a local or regional level

Imagine, for example, that a boutique hotel in Palm Springs wants to reach new customers throughout California and Nevada. To do so, they organize a new mobile ad campaign that only targets customers who live within 150 miles and have executed searches online with the keywords “reservation,” “tonight,” and “today.” Seeing as 72% of mobile hotel bookings include some combination of those keywords, and occur within the last 48 hours before the trip (talk about last minute), a boutique hotel service could multiply its sales conversion rate by reaching target customers based on their specific location. That remarkably efficient, highly detailed marketing strategy is what makes geotargeting such an effective promotional tool for growing your Shopify sales online. Even better, venues within that locale can be excluded, so as to further optimize your geotargeting efforts and customer growth. Absolutely surgical precision 😊

Hyperlocal

Hyperlocal ad targeting gets its name from its ability to draw a “virtual fence” around your desired GPS coordinates – any individuals passing through the area seeing your ads instantly! Think of the countless times you’ve done a Google search for a “______ near me.” You probably did it just last week trying to find a new Thai food restaurant! 

In fact, 46% of all Google searches contain the phrase “near me” (that’s ~1.5 trillion searches), and Google’s VP of marketing reported a 500% increase in “near me” searches with phrases like “to buy” from 2016-2018. Sounds like a massive local marketing goldmine to us!

Now, why is the marketing strategy called HYPERlocal, you ask? 

You can pinpoint your targeted ads down to a single city block. It gives businesses the power to tailor their ad banners to very specific communities, tapping into the concept of “local tribes for local brands.” Seeing as 71% of customers prefer personalized local ads, Shopify store owners have an opportunity to grow sales and outcompete even the largest companies marketing in the area. 

Large conglomerates make the mistake of categorizing customers into too broad of categories, and their marketing strategy suffers from bland messaging that locals ignore almost on instinct. With hyperlocal advertising, local businesses become as visible to their community as any large company online for a fraction of the cost. Your custom ad spots are tailored right to your neighborhood, boosting customer engagement without bloating your marketing budget.


Which is Best for You?


Now, as high-tech as geotargeting and hyperlocal advertising sound, they are easy to implement and automatically managed within the Ad360 App for Shopify. We offer both geotargeting and hyperlocal targeting, to help you optimize your sales growth through concentrated (and customized) marketing promotions. 

Enter the digital marketing “big leagues” with a free demo from Ad360 today! Our 24/7 support will help you figure out when and where to deploy geotargeting & hyperlocal marketing strategies for maximized sales growth.

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Growth Academy

From “Just Browsing” to “Just Bought”

Why “Call to Action” Buttons Make Such a Difference



Introduction: No Call to Action, No Deal

I recently came across a beautiful website – one of the best designs I had seen in a while. They were marketing CBD products, and the entire aesthetic was simple yet elegant. Even more, the content wasn’t all “puff piece” superficial garbage; it went in-depth on all current research surrounding CBD, and each webpage seemed to load quicker than the last! 

Needless to say, I was impressed… however, I didn’t end up making a purchase. Is it because I didn’t like the website? On the contrary! I had rarely felt this much trust after learning so much thanks to the store content. The problem is, I just kept scrolling and reading, and the website never reminded me that it was actually selling some products. If it had, I definitely would have bought it. 

The problem is that after priming me up all this excellent info on CBD, it didn’t entice me to buy the products the website described so well. 

I got a call from a friend, got up to speak outside… and totally forgot about the site. It was like my brain had filed the store under “purely informative content” rather than “potential new product.”

What was this lovely site missing? Simple. It lacked an effective “Call to Action” button to close the deal. As a potential customer, I never shifted gears from “just browsing” to “just bought.” It’s not that I didn’t love what the store offered, and how they presented it! The site just never prompted me to convert the sale.

This blog explores just how powerful a well-placed Call-to-Action (CTA) button is for growing your Shopify business! 70% of small businesses neglect this crucial promotional tool, which is shocking considering that a well-placed CTA button can multiply your conversion rate several times over. 

Seeing as the average conversion rate for visitors to Shopify stores hovers between a paltry 1 and 3 percent, let’s explore exactly how and why CTA buttons are a turnkey solution for boosting your sales, and making your Shopify store a resounding success 😊

3 Second Attention-Span: People Skim the Web, They Don’t Surf it 

The primary purpose and function of a CTA are not hard to grasp. It’s a clickable button on your website that gets noticed and encourages visitors to head right to checkout with your product. In traditional marketing, it’s that tagline at the end of commercials yelling, “BUY NOW, OR YOUR MONEY BACK! AVAILABLE FOR A LIMITED TIME ONLY!”

We know, that is super obnoxious. However, there are tasteful, elegant ways to present a CTA button on your website that, if anything, add to the aesthetic and dynamic function of your online store! On top of that, nearly half of all Shopify stores have a CTA link visible within 3 seconds of users scrolling their website. To stay competitive and boost sales, Shopify owners have to consider their marketing presentation for CTA buttons. Otherwise, they risk losing potential customers. Not because their product was deemed inadequate, but because it felt like too much of a “pain in the ass” to quickly checkout. Harsh, but true ☹

Core Design Features to Consider for a Successful CTA

The next natural question is, “How do I design and place my CTA, then?” Well, to start, you need to consider the core elements that make up the design of the CTA button itself:

  1. Color – How does the CTA button’s color differ from the rest of your site? The pattern, shading, and texture of the button should stick out from the rest of the webpage, without looking clunky. Easier said than done.
  2. Font – Using a bigger size font can also help optimize your CTA button for increased Shopify sales, so keep that in mind.
  3. Written text – Beyond a snappy message that captures your customer’s attention, even slight adjustments (like using 1st person vs. 2nd person) dramatically impact Shopify sales conversion rates.
  4. Background – Marketing researchers have found that CTA buttons surrounded by zero clutter and blank space increased conversion rates by 232%. Imagine that just “decluttering” your CTA button could increase your conversion rate from 5% to 11%.



Where to Place the Perfect “Call to Action” Button


First off, don’t limit your CTA buttons to only one place; the Shopify stores with the highest sales put tastefully made CTAs in multiple places on their webpage! 

On top of that, it’s crucial to run A/B testing when trying different marketing strategies with your CTA messaging. That way, you can get valuable feedback on what is – and isn’t – working to increase your Shopify sales. The tracking data from what customers “click on” while browsing your site will tell you which CTA design best optimizes your Shopify sales growth. 

Wherever your visitors’ focus concentrates the most, that is your “X marks the spot” for a clickable CTA button. This “sweet spot” for your CTA will change depending on whether the ad runs on the computer, tablet, or mobile, so make sure to keep that in mind! For example, placing the CTA button within the “natural thumb swiping range” can make a big difference on mobile, while placing the CTA “above the fold” in your email copy streamlines the checkout process on a laptop or tablet.


If you feel you would benefit from some support in perfecting your CTA design and message, please reach out to Ad360 today for a free demo! 

Consider this our call to action 😊

Categories
Growth Academy

5 Practical Tips to Increase Sales on Shopify


Shopify has offered a wonderfully accessible platform to business owners to take their operations online. During the Pandemic, it’s proved vital to many local stores. We at Ad360 admire how user-friendly setting up a Shopify store is.

Do you know what’s not so easy?…. Promoting your Shopify store, so people even know it exists.

The number one reason Shopify stores fail is simple. After spending hundreds (or even thousands) of dollars on ad platforms like Facebook or Google, business owners lose faith in the random algorithms that seemingly control their online fate.

Ad360 is here to prove online advertising does not have to feel like such a “shot in the dark!”  Check out the 5 tips below to get a 360 ° view of how to best boost your Shopify sales. This is not abstract nonsense like, “Be your best you – positive thoughts!!” These are real-deal promotional techniques and strategies 😊.

1. Optimize your Store’s structure, speed, and user satisfaction

This may be easier said than done, but your website should be well-structured, beautiful, easy to understand, and with a clear brand identity and mission.

Getting there means working on your Shopify store’s entire layout and user experience. Customers should easily find all the information they want to know. And quickly!

Do you have bulky images and videos in poor formats that slow down your Shopify store? Streamline them. Do potential customers get frustrated trying to navigate from product collection to product collection and just give up? Make navigation easier! Are their attention spans so quick to move that, unless you put a big red button reading “CLICK HERE TO BUY NOW!” they leave their cart and move on?  

Nearly half of all online shoppers expect the Shopify store they’re on to load within two seconds. Furthermore, they like seeing an aesthetically beautiful webpage with an intuitive interface… easier said than done. Regardless, your website design, speed, and user-friendliness all factor into its overall visibility on the web. More online visibility, more sales to your Shopify store😊.

If you have any questions about what concrete steps to take to optimize your Shopify web pages, reach out to the Ad360 team for a 360 ° analysis of your Shopify storefront!

2. Consistent Branding and Memorable Logo

This tip feeds into the one above, but people are an insecure, finicky bunch, aren’t we? We love to feel a part of a group and something bigger than ourselves. It provides a stronger sense of identity, and strong branding and marketing provide a concrete visual that stimulates our sense of self if we align with that company. It may sound a bit psychologically heavy, but here is the truth: our sense of identity gets fuzzier as we age. Scientific fact.  

For Shopify store owners, this means pouring your heart and soul into a tasteful website aesthetic and company design is not for nothing. Customers will fondly remember your store, making it more likely they’ll come back for another checkout 😊. From your ad banners, to your message, to your chosen “look,” a fundamental way of growing your Shopify store is to bring a strong sense of clarity and purpose to your branding.

3. Detailed Content for your users and search engines

After implementing a beautiful store theme and coherent branding aesthetics, the next step is to put time and effort into writing more detailed content. You should deliver as much information as possible on your website about your products, brand, mission, and why customers should buy from you. Firstly, it helps generate trust and increase conversion rates. Secondly, more content means more occasions for Search Engines, like Google, to find and rank your website on search results pages.

Get started by researching what key SEO (Search Engine Optimization) keywords rank the highest for your store products. Then post original content on your site that, without sounding awful, hits those keywords over and over and over again!

At its best, that means your store is a delight to read and scroll across, and at the same time, the content “hits the bullseye” with words and phrases most associated with your line of products. Strategically hitting relevant keywords and phrases without sounding like a robot is part-art, part-science, but it will undoubtedly boost traffic to your Shopify store, increasing sales along the way 😉.

4. A/B testing methods with data visualizations

To go on a quick tangent, Ad360 offers data visualizations not just because they’re pretty. They help inform which marketing strategies are working and which ones should be ditched ASAP.

A/B testing is vital to boost your Shopify sales. Why? It allows you to put out multiple versions of your online store at once, analyzing which format, design, and overall presentation is most popular with customers. If you feel like you don’t need to partake, consider that 77% of organizations use A/B testing on their website, and 93% do the same on email marketing campaigns… which makes sense! Branding and promotion can be more art than science, so testing what words and phrases are really reaching your customers is a natural step to refine your company message.

5. Ad Retargeting

Once you’ve improved your website structure, looks, content, and tested that the results convert, you want to start advertising to boost your sales and grow results. But where to start? There are so many advertising platforms out there between Google Ads, Facebook Ads, and many others that you’re feeling dizzy.

Here is something which, at least, cannot be wrong: start with Retargeting!

Ad retargeting is the simplest, most efficient tip to offer for growing your Shopify store. Indeed, ad retargeting instantly concentrates your ad dollars to your golden goose: likely customers.

How are these likely customers identified? Good question! Retargeting picks out customers who have already browsed your store before or have explicitly expressed interest in Shopify stores like yours (through data they willingly share online). These groups of potential customers are exponentially more likely to place an order on your Shopify store, making advertising to them a far better use of promotional resources.

This is the power of ad retargeting. Your marketing strategy will quickly evolve a clear purpose, boosting your Shopify sales while not ballooning the budget.

Conclusion

So, there you have it! While these 5 practical tips can boost your Shopify sales, we know that figuring out exactly how to make use of technology like “ad retargeting” and A/B testing can be a serious challenge. If you want help optimizing your Shopify store for sales success, reach out to try a free demo at Ad360 today! We’ll provide all the necessary software and step-by-step guidance to give your Shopify store the best chance at increasing sales 😊

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Growth Academy

Get up to 1,300% ROI with Retargeting

This article showcases the latest video of our “Ecommerce Success by Ad360” YouTube Channel.

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

Video introducing the concept of Retargeting and why it’s so important

In this series of videos, we explain some important e-commerce marketing concepts. Today, we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do.

Some studies say that Retargeting can get up to 1,300% Return on Investment (ROI)

This is by far the most efficient form of advertising that can be used. That’s why it’s definitely a big mistake not to employ it!

If you would like to learn more about Retargeting, we published several articles and guides in this blog so that you can learn everything you need to know about Retargeting:

Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360! 

If you would like to get started with using Retargeting for your business, you should definitely get in touch with our team. We’re dedicated to help as many businesses as possible thrive.

We can show you a demo of how Ad360 makes it easy for businesses of all sizes, regardless of their knowledge or skills, to increase sales thanks to Retargeting.