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Ad360 News

Get $50 ad credit by answering a survey!

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Gain $50 ad credit by answering a quick survey!

Here is the survey link.

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Features Highlights

1-Click Ads are coming to WooCommerce!

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Categories
Growth Academy

Ads are coming to Netflix!

Soon, you will be able to advertise on Netflix!

Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.

This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.

The more advertising opportunities you can choose from, the better!

We review in this video what we already know and what’s still unclear about Netflix’s future plans:

Advertising is coming to Netflix!

Categories
Growth Academy

Web Display Ads – Freedom from Big Tech

“Is there any way to place ads beyond Facebook and Google?”  This is the most commonly-asked question to the Ad360 team.  E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites.  Read below to break through this promotional plateau!

The Restrictions and Limitations of Google & Facebook Ads

While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising.  Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else.  You won’t appear on any blogs that 77% of internet users read regularly.  You won’t pop up on many mobile apps or games. 

This “restricted network” limits your online store’s potential for growth!  Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.”  Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network.  If you are having trouble finding success on Google or Facebook, this feeling can be discouraging.  If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!

Programmatic Ads – Access Every Ad Network Across the Web

Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free!  Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.

Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business.  When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads.  You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach.  Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots!  They will assume, “Wow, these guys are all over, huh?  I should check them out.”  When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.

Ad360 Offers Easy Access to Programmatic Ads

Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click.  It really is that simple.  Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web.  You are officially free from the grasp of tech giants!  Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Categories
Growth Academy

Make Sales Explode with Context Ads

A Crucial Shopify Advertising Tool: Context Ads

Context ads are a must for Shopify business owners.  Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store. 

That’s because context ads don’t require any heavy analysis or previous user data!  Instead, business owners simply pick key phrases and subjects related to their line of products.  From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material.  That way, only customers with interests specific to your industry see the ads! 

Who Benefits Most from “Context Ads” Shopify Advertising Tools?

This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach.  In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.

For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience.  Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.”  Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!

People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels.  That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!

Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads.  As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.

Conclusion: Increase your Shopify Sales by Deploying Contextual Ads

Contextual ads were valued at $140 billion in 2020 and are only growing every year.  If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!

If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today!  Check out our app in the app store to refine your online marketing tactics and  increase your sales on Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Categories
Growth Academy

Digital Ads: Powerful Internet Billboards

The Role of Visual Ads in E-Commerce Advertising

Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product.  When they say “a picture is worth a thousand words,” here are some stats to back that up:

  • Visual content is processed by the brain 60,000 times faster than text
  • Visual stimuli makes up 90% of all info transmitted daily

If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify!  This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.

Importance of Digital Ad Design

In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps.  It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself. 

That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site!  If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality.  Your digital ad design quality needs to match your product quality to boost your Shopify sales.

Digital Ad Design Aesthetics – The Key to Increasing Sales on Shopify

If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns.  Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple. 

How to Create a Facebook Ad Using Stunning Visuals
Note the beautiful hue in the background and the simplicity of the design – the product centered with the logo in the top-left corner.

High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye.  Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line.  To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.

Keys to Digital Ad Design Success

To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:

1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual

2. Pick colors that complement each other

3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)

4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues

5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE.  ONE PRODUCT, ONE IMAGE!  Only use multiple images if you have a specific design model in mind

6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual

Ad360 Can Automatically Generate Eye-Catching Visuals for Your Business

A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations.  Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.

If you want to try automating your ad visuals, try a free demo by Ad360 today!  On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals.  From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊

Categories
Growth Academy

What differs between Clicks, Users, Sessions?

In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.

If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!

I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.

I wish you a lot of success!

Subscribe to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

Categories
Growth Academy

Promote your Shopify Store in 1 click

What if you could start promoting your store in just one click?

What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?

Imagine if you could just log into your Shopify store and start advertising in just 1 click…

This dream is now a reality with Ad360’s Quick Ads!

With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.

You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.

With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!

You’re just 1 click away from starting to grow your business! Book a Demo to see for yourself and join the Ad360 revolution today!

Get a 14-day Free Trial by installing Ad360 App for Shopify today!

Categories
Growth Academy

The Best App to Increase Sales on Shopify

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

Categories
Features Highlights

Start Ads in One Click with Quick Ads

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!