Tag: shopify

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Growth Academy

Maximize Google Ads with 360° Retargeting

search icon in fromt of target and website
Layered Retargeting with Ad360 and Google

Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting

If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web. 

That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify! 

However, did you know that there are ways to deploy “layers” of ad retargeting?  The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network.  In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.

Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊

Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform

To start, remember that platforms like Google offer their own remarketing programs that can be toggled on.  This is a no-brainer.  If you are not already using this baseline ad retargeting technique, you are allowing ~98% of all of your web traffic to “fall through the cracks.”  With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.” 

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Step 2: Layer Ad Retargeting that Works Across the Entire Web

Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up!  Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users. 

What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.

There are currently ~2 million websites linked to the Google Display Network… but there are over 200 million active websites across the web!  So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing.  After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.

Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential

For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet.  That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness. 

If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360!  We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google.  Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!

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Growth Academy

The Basics of Shopify Store Design

Brush in front of the Shopify Store
Shopify Store Design

You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there.  Read our refresher of how to increase sales on Shopify through upgrading your store design.

Aligning Theme Colors with Your Brand

There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing.  In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.” 

Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify.  Remember that the colors don’t have to take up the same amount of space on your site!  Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings.  Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!

Dynamic Media: How Should You Incorporate Pictures & Video?

If you are going to utilize lots of multimedia, make sure your site’s speed is optimized.  Big files uploaded to your e-commerce site can make it clunky and slow to users.

Every online store is different, so you can play around with your incorporation of pictures and video.  Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services.  Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!

Check out a list of excellent online stores here and here – you may pick up a key tip to increase your own Shopify sales!

Well-Placed Interactive Buttons

Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:

  1. “Call to Action” buttons
  2. Social media links
  3. Trust badges
  4. links to specials or products on sale

To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate.  If you have a product on sale for the next month, for example, you may want to update your site to reflect that!  Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.

We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages.  They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them.  Place CTA buttons around key text, images, and videos!  It makes shopping easier for the customer and will help increase your sales on Shopify.

At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges.  They are easy to place and bring extra layers of connection and credibility to your Shopify site,

Conclusion: Shop Design is Fundamental to Increasing Sales on Shopify

Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think.  It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!

If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today.  We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!

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Growth Academy

Shopify Blogs: The Key to Boosting Sales?

Blog icon in front of green bag
Shopify Blogs

How Blog Content can Increase Sales on Shopify

They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify.  This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!

Authentic Blogs Support your Shopify Sales

Recently, Google announced that any AI-generated content online will be labelled “spam.”  Business owners should reassess the content they are putting out to catch their audience’s audience.  Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information. 

So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece.  There’s no need to push your products too hard.  Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment.  Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.

Blogs Complement Social Media & Video Ads

Think of regular blog posts as an extension of your social media posts.  In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok!  All these engaging posts provide a comprehensive narrative you can build regarding your brand and business. 

You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels.  It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click.  It’s simple on a technical level, but it does wonders for your reputation online.

An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience.  Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry.  If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.

Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation

You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…?  Not a good sign!  It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.

Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine!  Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine. 

Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus!  Some weeks, it is simply the consistent effort that will benefit your store in the long run.  Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic.  Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder!  As we all know, a higher spot on Google’s rankings means increased sales on Shopify.

source

Boast a Call to Action at the End of every post

After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom.  In this world, everyone could use a little self-promotion, so have it! 

If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read?  What kind of post would I sit back and appreciate someone putting into words for me?”  If you know your audience, they’ll appreciate your work, too.

For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today.  Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales.  See what we did there? 😉  Reach out today!

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Growth Academy

The Impact of Shopify’s Stock Split

Shopify’s Recent 10:1 Stock Split

As a storeowners trying to increase your sales on Shopify, you may have noticed that Shopify itself has been in the news lately! 

While still up over 900% since its launch in 2018 – which is amazing – there was a recent slump in Shopify’s stock price.  To address the issue and set up the company for future success, Shopify announced a 10:1 stock split. 

What does this mean?  It doesn’t affect anything other than the volume of shares.  For example, if you owned 100 stocks of Shopify worth $10 each, there are now 1,000 shares – but each one is now worth $1! 

Since you are focused on boosting your own Shopify sales and not much else, it may help to answer the question – “Should I be worried about the recent news of Shopify’s stock?”

Quick answer – no!  Shopify is poised to reap the benefits of the e-commerce industry’s growth the next several years, meaning the over 2 million users can ride the wave of their success 😊  Read below for more info on Shopify’s future prospects!

Shopify is Partnered with the Major Tech Platforms

While other e-commerce sites are out there, Shopify is one of the strongest platforms due to its partnerships with tech companies like Meta, Tik Tok, Alphabet, and JD.

When trying to figure out how to increase Shopify sales for your own store, know that Shopify itself is doing the same!  Having full integration with the most widely-used tech platforms means that a temporary slump in stock price – or the news of a 10:1 stock split – will not impact its users in any significant way.

You can rest easy that Shopify itself is trying to figure out how to generate more sales on Shopify for you!  While on a different scale, leveraging major partnerships with social media companies like Tik Tok mean that the future looks bright for Shopify and its millions of merchants.

A Temporary Slump Won’t Stop E-Commerce Growth

Some folks worry that, coming out of the pandemic, e-commerce stores may take a hit as customers flock back to brick-and-mortar stores.  On the whole, as you look for how to increase Shopify sales on your own store, remember this fact for motivation:

There is no stopping the e-commerce juggernaut.  E-commerce is poised to surge from $5.5 trillion in 2022 to $7.4 trillion by 2025.

Of all the major e-commerce platforms, Shopify is arguably in the best position to reap the rewards of online retail growth.  So, while you figure out how to generate more sales on Shopify, keep an eye out for more tools added to the Shopify brand!  There major be some digital marketing innovations on the horizon that better democratize the e-commerce space, meaning even the most tech-averse storeowners may find success online 😊

Try the Ad360 App to Help Increase Sales on Shopify

 We hope you are convinced and feel secure with your decision to open a store on Shopify’s e-commerce platform.  There is no reason for merchants to be worried about the recent news in the stock price and stock split.

However, figuring out how to increase Shopify sales is a big challenge!  If you want help simplifying the process down to a few clicks, reach out to try a free demo from Ad360 today.  With our flagship feature, Quick Ads, you need only set your daily budget and target location for ads – we’ll handle the rest, taking your online ad campaign creation to the next level 😊  Contact us today!

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Growth Academy

Promote your Shopify Store in 1 click

Start Promoting your Store in one click
One click is all you need to start promoting your Shopify store all over the web

What if you could start promoting your store in just one click?

What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?

Imagine if you could just log into your Shopify store and start advertising in just 1 click…

This dream is now a reality with Ad360’s Quick Ads!

With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.

You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.

With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!

You’re just 1 click away from starting to grow your business! Book a Demo to see for yourself and join the Ad360 revolution today!

Get a 14-day Free Trial by installing Ad360 App for Shopify today!

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Growth Academy

The Best App to Increase Sales on Shopify

Best App for Shopify
Ad360 App for Shopify to help increase sales.

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

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Features Highlights

Start Ads in One Click with Quick Ads

Start promoting your store in just 1 click
Quick Ads by Ad360 App for Shopify

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns.  EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!

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Growth Academy

Google Ads Remarketing on Shopify

Retargeting Google Ads
Combining Retargeting and Google Ads

Introduction: How To Increase Sales on Shopify Using Google Ad Remarketing

If you didn’t already know, google ad remarketing (aka retargeting) is arguably the most effective tool for how to increase sales on Shopify.  In fact, Google ads and Shopify work symbiotically when set up with “remarketing.”

However, when you see the nuances and options for establishing your Google ads remarketing tag and campaigns settings, plenty of questions arise on how to best optimize your Shopify store for sales success.

This post reviews how Google ad remarketing tags help increase your sales on Shopify.  E-commerce marketing has lots of moving parts and analytics, but even a minor adjustment in your targeted audience can lead to getting more sales.  Dive in to Ad360s view on how to best set up Google ads in Shopify!

Why Retargeting with Google Ads is a Powerful Tool to Increase Shopify Sales

The Google Display Network reaches roughly 90% of all users on the internet – learning all the best online promotional tools to leverage for increased Shopify sales is common sense! 

Ecommerce utilizes retargeting with Google ads more than any other industry, and it’s no small reason why: remarketing with Google ads can lead to a 700% growth of branded search results and web traffic. 

On top of that, customers are 70% more likely to purchase a product when engaging with a retargeted Google Display ad, and it is 8 times cheaper per click.  Some may stop here and think that remarketing with Google ads is simply too complicated  

How to Set up Google Ads Remarketing “Tags”

Shopify with Google ad retargeting is not as hard to set up as you might think!  Go into your Google Ads/Analytics account and click on “audience manager” under “shared library.”  After clicking audience sources,” you will see an option to “set up tag,” and you are on your way to establishing your ad remarketing campaign!  Even if it seems foreign to traditional business owners, stick with the process – it is the difference between Shopify sales success and failure for most ecommerce stores.  Ad360 wants your store to be the former, not the latter!  So, put on your reading glasses, because the options on exactly how to use Google ads remarketing on Shopify can get very nuanced in the details.

After setting up the “tag”, it is time to segment your audience based on their platform, level of engagement, keyword searches, and timeline.  It sounds like a lot to take in, but Ad360 will break it down here as best we can!

1. Pick a Platform (We recommend you include mobile)

Considering Google Analytics 4 will soon replace the sunsetting Universal Analytics interface, retargeted Google ads on mobile will experience explosive growth in the coming years.  To get out ahead of the trend, Ad360 would recommend experimenting with mobile app retargeting – it is a shockingly underutilized marketing tactic by otherwise savvy business owners.

There are options to remarket on Google ads for traditional website users, customer emails, and Youtube, but again – none of these segments will experience the dynamic growth that mobile-based Google ad retargeting will in the next several years.

2. Define your Audience with Absolute Precision

The better you classify each part of your audience, the better your remarketed google ads will increase sales in Shopify.  After picking the platform, Google will prompt you to create an audience filter based on metrics like the following:

  • Visitors of a page
  • Visitors over a specific period of time
  • Visitors who visited a page with specific URLs (helps identify where customers are in your sales funnel)
  • Visitors who came from a blog post
  • Visitors who downloaded/used your app, or visited your store through the Shopify app
  • Visitors who viewed a Youtube video, liked the video, or subscribed to your channel
  • Visitors who “abandoned” their shopping cart
  • Demographic info
  • Geographic info
  • Specific keywords the visitors type into Google’s search engine
3. Define your Keyword Searches

That final bullet point leads to the next major consideration for remarketing with Google ads in Shopify: which keywords to target for getting more sales (e.g. – “vintage clothes” for a Shopify clothing store). 

Every time a user – who has previously visited your site – types that keyword phrase into their Google search, you can ensure that your store pops up in the first page of Google’s rankings.  By targeting these customers and establishing the niche audience you want to reach with those keywords, Google ad remarketing on Shopify becomes substantially cheaper than traditional “Cost-per-click” ad campaigns. 

4. Set a Clear Timeline for Google Ads in Shopify

Based on your Shopify market’s ad data from across each platform, you can conclude which timeline is most effective for getting more sales.  30, 60, or 90 days are the general parameters most stores use, so you can determine whether to retarget customers who have not engaged with your store in several months, or concentrate all your efforts and budget on potential customers who just recently engaged with your ecommerce site.

Conclusion: What Shopify Apps Do I Need for Google Ad Remarketing?

In a nutshell, Ad360 is the best Shopify app to increase sales in 2022!  Our expertise revolves around innovative marketing tactics – like Google ad remarketing on Shopify – to help increase your Shopify sales. 

We are a certified Google partner, meaning we have been vetted by the largest search engine in the world to provide best-in-class digital marketing services.  With Ad360 help you strategize your ad campaign, e commerce marketing  has never been so accessible 😊

We are one of the best Shopify review apps with a 5 star rating, but Ad360’s drive to expand and improve customer outreach is unmatched in the e commerce industry.  We offer 24/7 live support and are backed by experts in digital marketing and data analytics. Try our free demo today to see for yourself why Ad360 is the best Shopify add to increase sales in 2022!  Cheers and happy selling 😉

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Growth Academy

Choice Overload is hurting Conversions

Choice Overload is Hurting your Conversion Rate
Why your Homepage is NOT a good Landing Page

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

A Landing Page is where users land after clicking on an ad. Usually, Landing Pages are laser-focused towards your main goal in that context. If your website sells different categories of products, appealing to various audience segments, you should probably have multiple Landing Pages, with each targeting a specific audience segment and/or product.

The reason why the Homepage doesn’t make for a good landing page is that it usually contains varied content. Perhaps counter-intuitively, having more options isn’t necessarily a way to increase the probability of your website visitors to take an action. 

Quite the contrary actually says the Choice Overload paradox: having too many options to choose from deters some users from making a choice at all. 

For this reason, a Homepage containing a lot of different products may have a lower conversion rate than a dedicated landing page, meaning that in most cases, you don’t want to bring users who click on your ads towards your Homepage. 

Wishing you a lot of success!

Choice Overload means that users are less likely to perform your desired target on the Homepage, making it less efficient than a dedicated Landing Page.
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Growth Academy

3 marketing techniques to increase revenue

3 marketing techniques to increase revenue
Proven techniques used by Netflix and Apple used to increase revenue.

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

In today’s video, we’re reviewing a website shared on Reddit.

Firstly, they are doing a lot of things right! The website is beautiful, the content is great, the brand feels personal and relatable, and the products are beautiful!

In the video, we review the website, explaining how the business owner applied e-commerce website design best practices to make an efficient store.

Secondly, we review a free Search Engine Optimization (SEO) tool from Google to evaluate the page performance score. This matters increasingly as Google search engine results are now ranked partially based on the page experience (including loading speed).

Lastly, the video introduces 3 marketing concepts which are proven to increase revenue considerably, and which we believe could be hlpful for this website:

1/ Value & pricing ladder

2/ Price anchoring

3/ Compromise effect

Ssuccessful companies like Apple or Netflix use these marketing techniques to increase the average order value and their sales.

3 Marketing TECHNIQUES to INCREASE revenue

If you’d like us to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, please book a free consulting call with Ad360’s team.