Research Plugins for site optimization
WooCommerce is unique from Shopify in its ability to customize the site. There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products! Check a helpful list of WooCommerce plugins here to get your marketing research started!
Offer Discounted “Upsells” on the Checkout Page
Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce. I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent! I bought several more times after that.
This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.
Learn the Basics of Coding
You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site.
Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without. A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!
If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github! There are also helpful courses for the same idea here at UDemy