If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.
250 clicks in 28 days from google search for Ad360.media
Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production! Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit! Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.
Why is a Website Audit Important?
To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store. Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!
Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!
What are the Key Factors a Website Audit Analyzes to Increase Sales on Shopify?
In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.
2. Website Speed & Technical Performance
Site audits make sure your site is literally “up to speed” and loads quickly with no broken links. Otherwise, the user experience suffers – and so does your Shopify paid advertising!
3. Design Features that Boost Conversions
Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!
As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience. So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!
Want the support of a step- by-step review of your e-commerce store? To expand our business, Ad360 is currently offering a free in-person website audit.Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉
They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify. This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!
Authentic Blogs Support your Shopify Sales
Recently, Google announced that any AI-generated content online will be labelled “spam.” Business owners should reassess the content they are putting out to catch their audience’s audience. Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information.
So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece. There’s no need to push your products too hard. Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment. Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.
Blogs Complement Social Media & Video Ads
Think of regular blog posts as an extension of your social media posts. In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok! All these engaging posts provide a comprehensive narrative you can build regarding your brand and business.
You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels. It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click. It’s simple on a technical level, but it does wonders for your reputation online.
An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience. Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry. If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.
Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation
You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…? Not a good sign! It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.
Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine! Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine.
Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus! Some weeks, it is simply the consistent effort that will benefit your store in the long run. Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic. Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder! As we all know, a higher spot on Google’s rankings means increased sales on Shopify.
After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom. In this world, everyone could use a little self-promotion, so have it!
If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read? What kind of post would I sit back and appreciate someone putting into words for me?” If you know your audience, they’ll appreciate your work, too.
For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today. Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales. See what we did there? 😉 Reach out today!
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