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Features Highlights General

What is Connected TV advertising?

Ads on Connected TV & Gaming Consoles

Ever since the advent of television, advertisers have leveraged the power of this medium to reach millions of consumers, captivating them with compelling stories, catchy jingles, and brilliant taglines. Fast forward to the digital age, and the evolution of television has brought us a game-changing platform – the Connected TV (CTV).

CTV isn’t your regular television; it’s much more. As the name implies, CTV refers to any television that connects to the internet, either inherently, like Smart TVs, or through an external gadget such as a digital media player or streaming stick. The exciting world of CTV is filled with a variety of devices like Roku and Apple TV that facilitate streaming, internet-enabled Smart TVs, internet-ready gaming systems like PlayStation, and devices for cable and on-demand content, such as set-top boxes. It’s like having the best of both the television and the internet worlds, right at your fingertips!

Now, let’s delve into the types of content that this digital powerhouse can accommodate. At its core, CTV delivers three main types of content: internet-delivered content, traditional TV, and on-demand TV. The first category mimics your traditional TV programming but is delivered over the internet by video content providers. Traditional TV, as we all know, follows a schedule and is broadcasted through regular networks. On-demand TV, on the other hand, breaks free from the constraints of schedules and allows viewers to stream TV shows at their own pace – think of it as TV that operates on your time!

With this wide variety of content and flexible viewing options, CTV’s implications for advertisers are far-reaching and incredibly exciting. Imagine a world where your TV ad could leverage the advantages of both high-impact, large-screen formats and the precision of programmatic digital advertising. That’s precisely what CTV offers – the ability to target ads down to the geographic location or even specific zip codes.

But the opportunities don’t stop there. You can run your ads across multiple content categories like Over-the-Top (OTT) content, linear TV, Video-On-Demand (VOD), and even in-app placements within Connected TVs and gaming consoles. This breadth of options means advertisers can reach audiences who are increasingly cutting the cord and moving to digital video platforms.

To sum it all up, Connected TV is revolutionizing the advertising landscape. With its capability to offer diverse, high-quality content and the precision of digital targeting, CTV provides an innovative and effective platform for advertisers to reach and engage with their target audience in unprecedented ways. If you’re an advertiser seeking to amplify your brand’s visibility and increase customer engagement, it might be time to plug into the power of Connected TV!

To learn more about Ad360’s CTV capabilities, please don’t hesitate to contact us here.

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Ad360 News General

Celebrating our newest customers!

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a BoatLord of CBDKing CanineCBD CertifiedSDP GamesLatokenNFT Gaming Stars, TaskworldTherascienceNutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry. 

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry. 

We have also onboarded Nutrilife Shop, a health and wellness company. 

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360. 

Contact us today to learn more about our services and how we can help your business grow.

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Success Stories

Promote your iGaming services online

Challenge

Most casino, gambling, betting or iGaming companies are getting blocked on traditional ads platforms, such as Meta, Google, TikTok or LinkedIn. 

iGaming / Casino ads are frequently blocked by Google and Facebook

 

Solution


With the Ad360 and OPEX solution, our iGaming clients are now able to freely run their ads on ultra-targeted websites all over the web (wherever it’s legal), without being blocked and at low costs.  

Ad360 & OPEX let you freely run your ads

We can advertise on many types of websites: betting, online casinos, poker, or even live sports websites.

Sample poker website where your ads could run

We optimize our campaigns and also use retargeting to reach warm audiences and increase conversion rates. 


Results

Ad360 helps you avoid censorship, retarget precisely and optimize the cost of ads

1. Avoiding censorship 

Our client are delighted to get back their freedom and advertise their services to their target audience online, instead of being restricted by traditional platforms. 

2. Being visible all over the web 

They are now able to promote their iGaming services on the best, most relevant website online: betting, casinos, live sports websites… and reach their audience better than ever before

3. Advertising cost is constantly optimized 

Thanks to the Ad360 x OPEX partnership, the CPM and CPC are constantly being adjusted to make ads visible in better places, for less money!

Book a Demo today

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

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Success Stories

Freely Promote CBD for Pets products

Context

Everyday we hear about companies getting blocked on Facebook & Google ads. Even for legal products by legit companies.


Meet Pawell 🐶🐱

Pawell's website homepage

They make great CBD products for pets, sold by verified vets. 

Pawell products for pets
Pawell products for pets

Challenge


Until recently, they were facing a big problem and growing increasingly frustrated. Their ads kept getting rejected due to restrictions on CBD and their creative banners.

CBD ads are frequently blocked by Google and Facebook
CBD ads are frequently blocked by Google and Facebook

Solution


Luckily, Ad360 offered them a solution to promote their products all over the web. And the results have been amazing! Pawell is now thrilled to advertise their products online, with optimised ad costs 🚀

Ad360 lets you freely run your ads
Ad360 lets you freely run your ads


Results

1. Promoting their own creatives online

The Pawell team is delighted to get back their freedom and creativity to advertise their products with fun and disruptive designs.

2. Being visible all over the web

They are now able to promote their CBD for pets products on the best, most relevant website online: media, animal blogs, vet websites… and reach their audience better than ever before.

3. Advertising cost is constantly optimized

Thanks to the Ad360 technology, the CPM and CPC is constantly being adjusted to make ads visible in better places, for less money!

Outcomes for Pawell
Outcomes for Pawell
Improved CPC by 14x over the course of the campaign

Pawell CEO testimonial

Book a Demo

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

Categories
Ad360 News General

Our YouTube Channel gets 300 subscribers

Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!

Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.

Watch here our short video celebrating the 300 subscribers milestone.

Categories
Growth Academy

Virtual Environment Optimization (VEO)

VEO is the new SEO! How to tap into the $7b AR opportunity

Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.

Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.

This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition. 

VEO is the new SEO! How to tap into the $7b AR opportunity

Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:

https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/

https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/

https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/

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Uncategorized

3 tips for Amazon Prime Day

Prime Day is a super important event, with record sales every year!

What most people might not know is that even if you’re NOT an Amazon seller, you can benefit from Prime Day and its ‘halo effect’ on your website.

Here is a video to share 3 tips to make the most of Amazon’s Prime Day and boost your revenue this week, even if your shop is on Shopify or WooCommerce, or another platform.

3 Tips to prepare for PRIME DAY even if you’re NOT selling on Amazon
Categories
Ad360 News

Ad360 accepts crypto payments for ads!

Whether you like crypto-currencies or not, you need to consider if it makes sense to accept crypto payments for your business’ products and services. 

Here are 5 reasons you should accept crypto payments on your e-commerce website!

5 reasons why you SHOULD start accepting crypto payments for your business

To set the example, we’ve decided at Ad360 to accept crypto-currencies for all ads payments!

Ad360 will allow you to use crypto to pay for your advertising budget, whether you advertise for web3 projects or old-school e-commerce products & other online services!

Contact us for more information!

Categories
Growth Academy

Creating relevant content for your store

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

How to create relevant content for your e-commerce website
Categories
Ad360 News

Get $50 ad credit by answering a survey!

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Gain $50 ad credit by answering a quick survey!

Here is the survey link.