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IAB TCF v2.2 and Legitimate Interest Claim

Compliance with IAB and TCF v2.2 Policies at Ad360

Introduction

  • Ad360, an AI-driven media buying platform, is committed to the highest standards of data privacy and protection. This document outlines our compliance with the IAB and TCF v2.2 frameworks, ensuring our practices align with these standards.

Understanding the TCF v2.2 Framework

  • The Transparency and Consent Framework version 2.2 (TCF v2.2) by IAB Europe sets guidelines for digital advertising and data processing. Ad360 fully supports these guidelines, ensuring transparency and user consent in our operations.

Legitimate Interest Assessment

  • Ad360 has conducted a thorough Legitimate Interest Assessment, complying with GDPR requirements. This assessment confirms that the interests of the data subjects do not override Ad360’s legitimate interests. Notably, Ad360 does not collect personally identifiable information (PII) or sensitive personal data, minimizing privacy risks.

Implementation of TCF and Compliance Measures

  • To adhere to TCF v2.2, Ad360 has implemented several measures:
    • Regular audits and updates to our data processing activities.
    • Ensuring transparency and user consent in line with GDPR and TCF guidelines.
    • Maintaining accurate records in the Global Vendor List (GVL) as required.
  • Data Processing Details
    • Purposes: Ad360 processes data primarily for targeted advertising and audience analytics.
    • Legal Bases: The primary legal basis for data processing is user consent, supplemented by legitimate interest where applicable.
    • Retention Period: All data collected is retained for a maximum of 365 days.
    • Features Used: Ad360 utilizes advanced AI algorithms for data processing, without relying on PII.
    • Data Categories: The data processed includes non-personal browsing behavior and engagement metrics.

Vendor Compliance Form Submission

  • Ad360 has submitted the Vendor Compliance Form as required by the IAB TCF v2.2 framework, detailing our compliance measures and data processing practices.

Comparative Analysis with Competitors

  • Compared to competitors like other Demand Side Platforms, Ad360’s approach emphasizes non-PII data processing, aligning closely with TCF v2.2 standards while ensuring maximum privacy protection.

Conclusion and Commitment to Data Privacy

  • Ad360 remains committed to upholding the highest standards of data privacy and protection. We continuously strive to align our practices with evolving industry standards like the IAB TCF v2.2.
  • Attachments and References
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Ad360 News

Ad360 joins data privacy framework TCF

Internet Advertising Bureau - Approved Status of Registered Vendor
IAB's Transparency and Consent Framework v2.0 Approval

Today, Ad360 announced their approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework.

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes. 

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected. 

Privacy by Design
Privacy is at the core of Ad360’s product designs

Ad360 cares deeply about customer’s data privacy and security. The company has integrated data privacy by design in all its technologies and products so that no personal or confidential information is tracked to run Ad360 Media ads. Ad360 run ads that are fully respectful of every user’s privacy.

Therefore, Ad360 is honoured to be part of IAB’s TCF v2.0 framework. 

The added registration of Ad360 to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.