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What does this mean? CTR, CVR, LTV, AOV

It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!

If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful (CTR, CVR, LTV, AOV).

YouTube Video: Making Sense of e-commerce acronyms
Definitions and tips for CTR, CVR, LTV, AOV

It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!

If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:

  • CTR (Click-Through Rate): clicks / impressions
  • CVR (ConVersion Rate): conversions / clicks
  • LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
  • AOV (Average Order Value): Total Revenue / Number of Orders

The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!