Categories
General Growth Academy

Ad360: Precision in Ad Targeting

Ad360: The Game-Changer in Programmatic Advertising

In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.

Broad Ad Inventory Access

Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.

Access to Google Authorized Buyers and OpenRTB

Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.

Advanced Targeting Options

Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:

  1. Retargeting: By tracking users who have previously visited your website or interacted with your brand, Ad360 can display your ads to them as they browse other sites. This increases the likelihood of converting previous visitors into customers, as it keeps your brand top of mind.
  2. Geo-Targeting & Hyperlocal: Customize your ad campaigns based on users’ physical locations, from broad regions to specific local areas. This is especially useful for localized promotions or for businesses with physical stores wanting to attract nearby customers.
  3. Device Targeting: Tailor your ads based on whether users are on desktops, tablets, or mobile phones. This helps in optimizing the ad format and message to suit the device preference of your target audience, enhancing user engagement.
  4. Day Parting: Choose the time of day or week when your ads will appear. This is crucial for targeting users when they are most active online or when your product or service is most relevant, like advertising breakfast items in the morning.
  5. First Party Audience: Utilize your own data, like website visitor behavior or customer databases, to create highly targeted and personalized advertising campaigns. This can significantly improve conversion rates and customer loyalty.
  6. Site Lists (Whitelists and Blacklists): Gain control over where your ads are displayed by creating lists of preferred websites (whitelists) or sites to avoid (blacklists). This ensures brand safety and relevance to your target audience.
  7. Viewability Filters: Filter out non-viewable ad placements, focusing your spend on spots where ads are actually seen by users. This improves the overall effectiveness of your ad spend.
  8. Historical CTR Filters: Use data on past ad performance to choose sites and placements that have historically high engagement rates. This predictive approach can lead to better campaign performance.
  9. Position Targeting: Select specific ad positions on a webpage, such as above the fold (visible without scrolling) or next to premium content. This strategic placement can significantly increase visibility and engagement.
  10. Languages: Target users based on their language preferences, ensuring that your ads are always in a language that your audience understands. This is particularly beneficial for international campaigns.
  11. Video Placements: Choose the right environment for your video ads, whether it’s within streaming content (in-stream) or in traditional web placements (out-stream). This maximizes the impact and engagement of your video content.

These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.

Why Choose Ad360?

Ad360 stands out due to its:

  • Expansive Reach: With access to an unparalleled number of websites and apps, Ad360 ensures your brand’s presence is felt across the digital landscape. This vast reach is crucial for building brand awareness and capturing a diverse audience.
  • Quality Placements: By partnering with elite ad exchanges like Google AdX and utilizing OpenRTB, Ad360 guarantees that your ads are not just seen but seen in the right places. This premium placement is key to maintaining brand integrity and maximizing ad impact.
  • Efficient Spending: The real-time bidding capability of OpenRTB, combined with Ad360’s strategic approach, ensures that your budget is spent on the most effective ad placements. This efficiency in spending leads to a higher return on investment.
  • Flexible Targeting: Ad360’s wide array of targeting options allows for highly tailored campaigns that speak directly to your audience’s needs and preferences. This level of customization is critical for engaging and converting your target audience.

Conclusion: A New Era in Digital Advertising

Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.

Categories
Success Stories

Ad360: Top vCPM in Branding

Making Sense of Smart Advertising with Ad360

When it comes to online advertising, there’s a lot of technical talk that can seem overwhelming. But it’s really about one thing: making sure the right people see your ads at the right time and place, without overspending. Here’s how Ad360 does it differently, and better, with a focus on precision targeting.

Aiming for Quality Views

In a digital advertising campaign, you want your ads to be visible to users. That means they should appear where users can easily see them when they’re browsing the internet. This is what we call “viewable impressions.” The higher the number of viewable impressions, the more potential customers are seeing your ad.

The Challenge: Safe and Selective Placement

Placing ads isn’t just about being seen; it’s also about being seen in the right context. “Brand safety” is the term used to describe the effort to ensure that ads only appear on websites that align with the brand’s values and image. It’s a bit like screening the neighborhoods before you open a new store; you want it to be a good fit.

Outperforming the Competition

Ad360 used what’s known as a “performance-style optimization approach.” This means that even though the campaign’s main goal was branding, we used techniques commonly applied in performance marketing to enhance the results. We set stricter viewability filters than competing platforms but managed to keep costs down. This resulted in a more efficient spend, where the client paid less but got more high-quality ad views.

Here’s how much better we did:

  • 45% lower cost per viewable thousand impressions (vCPM) than Xandr
  • 66% lower vCPM than DV360

Adhering to High Standards

Even with aggressive targeting and cost-saving strategies, we maintained strict standards for:

  • Click-Through Rate (CTR): We ensured that the proportion of viewers who clicked on the ads remained high.
  • Brand Safety: We carefully selected the online environments where the ads would appear to maintain the brand’s reputation.
  • Whitelisting: We only placed ads on pre-approved sites known to be effective and safe for the brand’s image.

The Bottom Line: Precision Equals Performance

In programmatic advertising, which involves using automated technology to buy and sell ad space, precision is key. It’s not enough to just throw your ad into the digital world and hope for the best. Ad360’s approach shows that by being smart about where and how your ads are placed, and by paying close attention to viewability and brand safety, you can get more value out of every dollar spent.

This case study serves as an example of how Ad360 helps brands achieve their advertising goals more efficiently than competitors. By focusing on quality and strategic placement, Ad360 delivers branding campaigns that are not just visible, but also safe and cost-effective.

Categories
Features Highlights General

How to use keyword targeting effectively

Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

  • “running shoes”
  • “smartphone accessories”

Travel company

  • “beach vacations”
  • “flight deals”

Financial services company

  • “investment opportunities”
  • “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

  • “Opening a new hotel branch checklist”
  • “Franchise hotel expansion best practices”
  • “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

  • “should I work out during a keto diet”
  • “how to succeed my keto diet”

Software companies selling accounting programs

  • “saving time preparing my VAT”
  • “automating my bookeeping”
  • “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

Categories
Ad360 News General

Celebrating our newest customers!

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a BoatLord of CBDKing CanineCBD CertifiedSDP GamesLatokenNFT Gaming Stars, TaskworldTherascienceNutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry. 

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry. 

We have also onboarded Nutrilife Shop, a health and wellness company. 

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360. 

Contact us today to learn more about our services and how we can help your business grow.

Categories
Success Stories

Promote your iGaming services online

Challenge

Most casino, gambling, betting or iGaming companies are getting blocked on traditional ads platforms, such as Meta, Google, TikTok or LinkedIn. 

iGaming / Casino ads are frequently blocked by Google and Facebook

 

Solution


With the Ad360 and OPEX solution, our iGaming clients are now able to freely run their ads on ultra-targeted websites all over the web (wherever it’s legal), without being blocked and at low costs.  

Ad360 & OPEX let you freely run your ads

We can advertise on many types of websites: betting, online casinos, poker, or even live sports websites.

Sample poker website where your ads could run

We optimize our campaigns and also use retargeting to reach warm audiences and increase conversion rates. 


Results

Ad360 helps you avoid censorship, retarget precisely and optimize the cost of ads

1. Avoiding censorship 

Our client are delighted to get back their freedom and advertise their services to their target audience online, instead of being restricted by traditional platforms. 

2. Being visible all over the web 

They are now able to promote their iGaming services on the best, most relevant website online: betting, casinos, live sports websites… and reach their audience better than ever before

3. Advertising cost is constantly optimized 

Thanks to the Ad360 x OPEX partnership, the CPM and CPC are constantly being adjusted to make ads visible in better places, for less money!

Book a Demo today

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

Categories
Success Stories

Freely Promote CBD for Pets products

Context

Everyday we hear about companies getting blocked on Facebook & Google ads. Even for legal products by legit companies.


Meet Pawell 🐶🐱

Pawell's website homepage

They make great CBD products for pets, sold by verified vets. 

Pawell products for pets
Pawell products for pets

Challenge


Until recently, they were facing a big problem and growing increasingly frustrated. Their ads kept getting rejected due to restrictions on CBD and their creative banners.

CBD ads are frequently blocked by Google and Facebook
CBD ads are frequently blocked by Google and Facebook

Solution


Luckily, Ad360 offered them a solution to promote their products all over the web. And the results have been amazing! Pawell is now thrilled to advertise their products online, with optimised ad costs 🚀

Ad360 lets you freely run your ads
Ad360 lets you freely run your ads


Results

1. Promoting their own creatives online

The Pawell team is delighted to get back their freedom and creativity to advertise their products with fun and disruptive designs.

2. Being visible all over the web

They are now able to promote their CBD for pets products on the best, most relevant website online: media, animal blogs, vet websites… and reach their audience better than ever before.

3. Advertising cost is constantly optimized

Thanks to the Ad360 technology, the CPM and CPC is constantly being adjusted to make ads visible in better places, for less money!

Outcomes for Pawell
Outcomes for Pawell
Improved CPC by 14x over the course of the campaign

Pawell CEO testimonial

Book a Demo

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

Categories
Ad360 News

Get $50 ad credit by answering a survey!

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Gain $50 ad credit by answering a quick survey!

Here is the survey link.

Categories
Features Highlights

1-Click Ads are coming to WooCommerce!

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Categories
Growth Academy

Ads are coming to Netflix!

Soon, you will be able to advertise on Netflix!

Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.

This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.

The more advertising opportunities you can choose from, the better!

We review in this video what we already know and what’s still unclear about Netflix’s future plans:

Advertising is coming to Netflix!

Categories
Growth Academy

Web Display Ads – Freedom from Big Tech

“Is there any way to place ads beyond Facebook and Google?”  This is the most commonly-asked question to the Ad360 team.  E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites.  Read below to break through this promotional plateau!

The Restrictions and Limitations of Google & Facebook Ads

While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising.  Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else.  You won’t appear on any blogs that 77% of internet users read regularly.  You won’t pop up on many mobile apps or games. 

This “restricted network” limits your online store’s potential for growth!  Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.”  Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network.  If you are having trouble finding success on Google or Facebook, this feeling can be discouraging.  If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!

Programmatic Ads – Access Every Ad Network Across the Web

Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free!  Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.

Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business.  When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads.  You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach.  Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots!  They will assume, “Wow, these guys are all over, huh?  I should check them out.”  When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.

Ad360 Offers Easy Access to Programmatic Ads

Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click.  It really is that simple.  Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web.  You are officially free from the grasp of tech giants!  Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!