It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!
If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:
- CTR (Click-Through Rate): clicks / impressions
- CVR (ConVersion Rate): conversions / clicks
- LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
- AOV (Average Order Value): Total Revenue / Number of Orders
The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!