Tag: Shopify ads

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Growth Academy

Top 3 Secrets for New Shopify Stores

Shopify Store Growth
3 secrets for Shopify Stores

New e-commerce store owners – learn the vital early steps to increase sales on Shopify!  These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy.  We’ll also reveal how to advertise beyond Google & Facebook!

Get a website audit

Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down.  It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!

Don’t just use Google Ads or Facebook  Ads

Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.”  If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!

Clear, Written-Down Shopify Marketing Strategy

Here’s the hard truth: most Shopify sites have great products and horrible online marketing.  That is why most end up failing.  

Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.”  If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down.  Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:

  • Set a $10 daily budget for online ads ($300/month)
    1. Pick (insert favorite site here) to run two “test” ad campaigns on
    2. Create ad banners or auto-generate ads with Ad360
    3. Research competitors and define my “target audience” based on demographics (e.g. – age, location) interests, and previous web behavior
    4. Make sure I have apps ready to analyze my customer data
    5. As my ads are “seen” and “clicked through,” make sure I can interpret data to refine my strategy, pick the more effective ad, and write down key insights while running another “test” campaign with Ad version “A” and Ad version “B”
    6. Don’t change too many elements for each “Ad version” You won’t know what change made the biggest difference!

Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!

Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

Programmatic Ads: Automate Success

Relying on Google & Facebook Ad Campaigns is Holding You Back

Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads?  I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!

So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?

Simple – they have not explored and expanded their advertising strategies for Shopify.  Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21st century! It’s time to automate!

Programmatic Ads – Software that Automates Advertisements for You

The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads.  They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.

Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads!  Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode.  The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify.  Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.

Ad360 Provides Programmatic Ads in One Click

The software that powers programmatic advertising is at the heart Ad360’s services.  Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps.  Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads!  Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

You Need to Run Multiple Ad Campaigns!

multiple ad campaigns
Run multiple ad campaigns for Shopify

Picking Which Platform to Run Ads on

When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once!  It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.

Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products.  To increase sales on Shopify, make sure to branch out and try running ads on a series of sites.  To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:

  1. Pinterest
  2. Reddit
  3. Tik Tok
  4. Facebook
  5. Instagram
  6. Google
  7. Snapchat
  8. Quora
  9. LinkedIn
  10. Twitter
  11. Amazon
  12. Bing
  13. Youtube

Depending on your product line, your target audience may be spread across these different platforms or all in one place!  For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.

If you think your demo skews young, aim for Snapchat and Tik Tok. 

LinkedIn is great for B2B Services!

If they skew older, aim for Bing – old folks stick with Microsoft 😊

If they skew female, try out Pinterest!

You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results.  That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.

What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.

The good news is that it’s never been easier thanks to Ad360!

Ad360’s Menadex can Run Ads Across the Web

If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today!  We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots.  That way, you can minimize customer acquisition costs by going where the people are.  With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Categories
Growth Academy

The Most Important Shopify Advertising Tool

Advertising icon in front of Shopify Green bad
Advertising Tool for Shopify

Shopify Paid Advertising Secrets

The internet is amazing for small businesses when it comes to pure visibility.  If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online. 

The question becomes… what do you tool with the data gathered from advertising via Shopify?  How can you make incremental improvements on your ad campaigns without draining your budget?

Crucial Customer Data to Collect

The most important Shopify advertising tool is organized, cogent customer data analytics.  To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:

  1. Where did the user see my ad?
  2. Did they click through?
  3. How much time did they spend on my site?
  4. Did I capture their email or other contact info?
  5. What demographic are they? (age, gender, profession, location, income level, etc…)

The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis.  Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!

When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media.  That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps.  As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊

Ad360 – The Ultimate Shopify Advertising Tool

Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you can start ads in one click!  From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!