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Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!
Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.
Watch here our short video celebrating the 300 subscribers milestone.
VEO is the new SEO! How to tap into the $7b AR opportunity
Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.
Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.
This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition.
Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:
https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/
https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/
Highlight your Niche, Don’t Overgeneralize
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Buy shampoo,”
They search:
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
They search
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊
Whether you like crypto-currencies or not, you need to consider if it makes sense to accept crypto payments for your business’ products and services.
Here are 5 reasons you should accept crypto payments on your e-commerce website!
To set the example, we’ve decided at Ad360 to accept crypto-currencies for all ads payments!
Ad360 will allow you to use crypto to pay for your advertising budget, whether you advertise for web3 projects or old-school e-commerce products & other online services!
If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.
We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.
This will help with both conversion rate on the site, and with organic traffic generation through search engines.
See how they did it:
Ad360’s mission is to help businesses of all sizes grow easily and be more successful!
That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.
Help us help you grow your business! 😃
Watch this YouTube video to learn more about the survey and why we’re running this operation:
Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.
Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:
Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!
Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click! 14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify
We’re excited to share with you some key milestones Ad360 has reached in the last 6 months:
Our goal is now to accelerate Ad360’s growth and bring our products to the masses!
To that end, we’ve decided to kick off a €1M Seed Fundraiser, that will be open between July 2022 and December 2022 (at the latest).
We’re already in active discussions with Venture Capital firms & Business Angels, and are open to new investors’ participation!
Here is more information about Ad360 and why we’re set to change the e-commerce industry for the better.
Ad360 is building the next-generation platform to help e-commerce businesses of all sizes be more productive, grow efficiently & easily with minimal technical knowledge and no middlemen.
Poor online marketing is the #1 reason explaining the failure. Ad360 solves this problem.
…and when we say 1 click, we mean 1 click!
Ad360 makes it easy for businesses to:
Ad360 has developed its own proprietary Bidder technology, giving us direct access to Ad Exchanges to buy ads inventory on 100M+ websites & mobile apps.
Ad360 has released 3 Apps, built on top of this technology, to provide a solution for all customers regardless of where they are:
Our customers using the Ad360 Web Console find the platform both intuitive and very powerful. We have fantastic reviews for this product on Google My Business, with a 5/5 stars rating.
Every user that’s been on-boarded in the Ad360 App for Shopify has praised us for the extreme simplicity of the process. They tell us they’ve never used such a simple app to start ads ever before, and the user experience is shockingly straightforward. Users have rated us 5/5 stars and have given us wonderful reviews on the Shopify App Store.
Our WooCommerce app, is getting overwhelmingly positive feedback in interviews and surveys, with 90%+ users confirming the features are super simple to use, and resolve a key pain point.
We’re kicking off a Seed fundraiser aiming to raise €1M to boost growth and finalize the WooCommerce App Beta version and the v1.1 of the Ad360 Web Console.
Ad360’s Pitch Deck: E-Commerce Growth Made Super Simple
If you’re interested to talk, please book a call.
We’re proud to announce today that our YouTube channel, ‘Ecommerce Success by Ad360’ just hit 200 subscribers!
Thank you very much to all our subscribers and the persons who support the channel growth by regularly liking and commenting under the videos!
Sure, 200 subscribers is not a lot. By most standards, we’re still a very small YouTube channel. But considering we had 0 subscribers at the beginning of the year, it’s a great progress!
What’s more interesting is that the growth pace is accelerating for the YouTube channel: whereas it took us 4 months to get from 0 to 100 subscribers, it only took 2 months to get to 200.
Whereas we used to get around 1 new subscriber a day on average, we’re now getting 2 or 3 subscribers quite frequently.
This means that the growth rate tends to accelerate the more followers you have. This means that consistency and perseverance are key factors to grow on YouTube (at least for small channels like ours talking about niche topics like how to improve online sales for your e-commerce website on Shopify or WooCommerce).
We will regularly keep you informed of our progress, and share our learnings along the way, hoping that you get valuable lessons from it! If you haven’t already, we strongly recommend you start producing video content for your brand. This is key to attract new traffic in 2022, as Google will continue favoring video content more and more in the future.
If you haven’t already, we’d be delighted if you joined us on this journey by liking the video and subscribing to our channel.
We publish several videos a week on E-Commerce growth, Marketing, Advertising and Website design to help online business owners be more successful!
The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.
When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”
It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.
Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.
Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.
The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!