Have you felt forced to choose between Google and Facebook ads? False – you can do both and more without breaking the bank; just keep reading here!
Web and mobile ads can help Shopify store owners stand out. You don’t have to only promote on global tech behemoths like Facebook, Google, Twitter, and other major social media platforms. Most business-minded individuals agree that the sheer scale and online reach made possible by “big tech” is terrific. But it feels easy to get lost in the shuffle within the millions of companies they serve.
You have to remember that tech giants like those listed above provide ad services for millions of businesses. Google serves over 4 million active advertisers, for goodness’ sake! Within that frame of reference, it makes sense for small store owners to take it into their own hands and use different online advertising formats. Otherwise, the sheer number of other local businesses competing for online sales could push you out.
For example, let’s say your Shopify store sells clothing and denim. Think of how many different options your potential customers have to get a pair of jeans: gazillions! At that point, visibility beyond just Facebook and Google could seriously be the difference maker between the customer going: “Oh yeah, that place, I guess I’ll check it out now,” and them not even remembering your store!
Stay Local, Advertise Internationally
Ad360 gives Shopify store owners the advantage of advertising beyond social media platforms. Thanks to our integration of Menadex Media, you can run ads through programmatic advertising onto most websites and mobile apps. Virtually any page your store visitors go on could have your Shopify store ads now! Imagine your denim jeans Shopify store now displays not only on social media sites but can follow potential customers across the web – they’ll see your Shopify store products even when browsing CNN international! Or MSNBC! Or whatever news site they’re on!
The expansion beyond traditional social media sites is one of the most potent developments now available for online small businesses. The technology, which used to be only available for the most prominent brands, is now available for everybody, thanks to Ad360. You can now advertise on many more sites and media than before while at the same time focusing on the specific geographic area that matters the most to you. The amount of web visibility you get when considering the locality of your store is brilliant.
If you’re interested to see the kind of impact ads beyond social media can have, try a free trial at Ad360 today!