After all the quiet hard work to set his Shopify store up during the pandemic, Frank sat back and took in a moment of true satisfaction.
All the goods were beautifully posted with pictures. The account details looked correct, and Frank’s enterprise was officially off the ground! He took a victory lap for figuring all this crap out, feeling pretty good about it all!
…. No Traffic
A week went by. And Frank’s Shopify store got lost in the millions of other e-commerce sites – no one clicked on it. This is the number 1 reason new stores fail. Business owners get confused and lose steam when trying to drive consistent, substantial traffic to their Shopify store and end up with barely any clicks. With no assistance or someone to bounce ideas off, such an event can be really discouraging. Frank knows his product is the best, but it’s virtually invisible.
The new challenge? How the hell does Frank get more clicks? He didn’t major in online marketing… where do you even start? He tried his hand at Facebook and Google ads, but a few challenges immediately popped up after sitting down to make the ads:
- How should I make the ad, and what should it look like?
- Where the hell do I put it, so potential customers actually see it?
- Is there a way to make it stand out?
- Can I follow up with people somehow after I click my ad, or am I stranded with visitors leaving the site without purchasing anything?
We’re pleased to let Frank know he can focus on the gazillion other things related to his business. Ad360 does the heavy lifting and answers all these questions for you! After starting with Ad360 App for Shopify, Frank felt like he had found his “needle in a haystack” – his ideal customers! Ads began popping up more often on the right websites. With Ad360 ad retargeting, Frank could engage further and further with customers genuinely interested in his Shopify store, while not wasting time on the ones who wouldn’t bat an eye.
If you want to see how your business grows with cutting-edge ad retargeting, contact Ad360 for a demo and free trial today!