Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting
If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web.
That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify!
However, did you know that there are ways to deploy “layers” of ad retargeting? The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network. In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.
Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊
Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform
To start, remember that platforms like Google offer their own remarketing programs that can be toggled on. This is a no-brainer. If you are not already using this baseline ad retargeting technique, you are allowing ~98% of all of your web traffic to “fall through the cracks.” With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.”
Step 2: Layer Ad Retargeting that Works Across the Entire Web
Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up! Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users.
What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.
There are currently ~2 million websites linked to the Google Display Network… but there are over 200 million active websites across the web! So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing. After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.
Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential
For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet. That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness.
If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360! We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google. Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!