And why is it important to maximize your conversions?
Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.
Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.
Increase Sales by maximizing users’ Return on Click Investment
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Shopify announced the largest acquisition in its history: Deliverr for $2.1B.
Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division.
As a result, Shopify is already making strategic moves and bold announcements!
With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.
Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature?
Who do you think is better positioned to dominate the SMB e-commerce logistics market?
Holy Ship! Is Shopify becoming a Logistics Giant and competing with Amazon?
Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click!
Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!
Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.
We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!
Here is a short video we made to celebrate this milestone and thank all our subscribers:
https://youtube.com/shorts/HVm5CI_wZBw
EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.
Amazon revealed yesterday a new service for merchants: “Buy with Prime”.
For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!
To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns.
Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants.
That’s why many analysts see this move as a jab at Shopify’s business.
YouTube – Amazon reveals Buy with Prime – Is this a direct attack towards Shopify?
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Convert more by highlighting your offer the right way
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
YouTube Video: How to Present your Offer to Convert MORE
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If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:
What is the difference between Clicks, Users and Sessions.
In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.
If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!
I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.
I wish you a lot of success!
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One click is all you need to start promoting your Shopify store all over the web
What if you could start promoting your store in just one click?
What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?
Imagine if you could just log into your Shopify store and start advertising in just 1 click…
This dream is now a reality with Ad360’s Quick Ads!
With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.
You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.
With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!
AOV (Average Order Value): Total Revenue / Number of Orders
The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
A Landing Page is where users land after clicking on an ad. Usually, Landing Pages are laser-focused towards your main goal in that context. If your website sells different categories of products, appealing to various audience segments, you should probably have multiple Landing Pages, with each targeting a specific audience segment and/or product.
The reason why the Homepage doesn’t make for a good landing page is that it usually contains varied content. Perhaps counter-intuitively, having more options isn’t necessarily a way to increase the probability of your website visitors to take an action.
Quite the contrary actually says the Choice Overload paradox: having too many options to choose from deters some users from making a choice at all.
For this reason, a Homepage containing a lot of different products may have a lower conversion rate than a dedicated landing page, meaning that in most cases, you don’t want to bring users who click on your ads towards your Homepage.
Wishing you a lot of success!
Choice Overload means that users are less likely to perform your desired target on the Homepage, making it less efficient than a dedicated Landing Page.
