Soon, you will be able to advertise on Netflix!
Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.
This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.
The more advertising opportunities you can choose from, the better!
We review in this video what we already know and what’s still unclear about Netflix’s future plans:
Shopify announced the largest acquisition in its history: Deliverr for $2.1B.
Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division.
As a result, Shopify is already making strategic moves and bold announcements!
With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.
Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature?
Who do you think is better positioned to dominate the SMB e-commerce logistics market?
Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click!
We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.
Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!
Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.
We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!
Here is a short video we made to celebrate this milestone and thank all our subscribers:
EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Amazon revealed yesterday a new service for merchants: “Buy with Prime”.
For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!
To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns.
Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants.
That’s why many analysts see this move as a jab at Shopify’s business.
Subscribe to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!
If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:
In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.
If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!
I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.
I wish you a lot of success!
Subscribe to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
What if you could start promoting your store in just one click?
What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?
Imagine if you could just log into your Shopify store and start advertising in just 1 click…
This dream is now a reality with Ad360’s Quick Ads!
With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.
You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.
With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!
Get a 14-day Free Trial by installing Ad360 App for Shopify today!
It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!
If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:
The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
A Landing Page is where users land after clicking on an ad. Usually, Landing Pages are laser-focused towards your main goal in that context. If your website sells different categories of products, appealing to various audience segments, you should probably have multiple Landing Pages, with each targeting a specific audience segment and/or product.
The reason why the Homepage doesn’t make for a good landing page is that it usually contains varied content. Perhaps counter-intuitively, having more options isn’t necessarily a way to increase the probability of your website visitors to take an action.
Quite the contrary actually says the Choice Overload paradox: having too many options to choose from deters some users from making a choice at all.
For this reason, a Homepage containing a lot of different products may have a lower conversion rate than a dedicated landing page, meaning that in most cases, you don’t want to bring users who click on your ads towards your Homepage.
Wishing you a lot of success!
Today we’re celebrating an important milestone for our YouTube channel.
“Ecommerce Success by Ad360” is a YouTube channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
We make daily videos reviewing ecommerce businesses websites, giving them tips and advice to improve their conversions and better their marketing, advertising.
Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.
These videos are an important way for us to provide value, free advice and free website reviews to business owners. Our goal is to be informative, educational, while being useful as the same time, providing actional tips that e-commerce business owners can take home and implement right away.
We cover a variety of topics and discuss all things e-commerce, advertising, marketing, search engine optimization (SEO), conversion rate optimization (CRO), website design, branding, retargeting, social media, communication, and many other themes that could help businesses be more successful.
Here are a few examples of videos we’ve made, to give you an overview of what you can learn from the YouTube channel:
How much to spend on ads before you get sales
In this video we discuss about a business question on Reddit about how much they need to spend on ads before they get enough results to draw a conclusion.
https://youtu.be/4GZVrQU81RE
Money losing ad! What to do?
In the video, we’re discussing a few of the common advertising Key Performing Indicators (KPI) such as CPM, CPC, CTR. We’re giving a few tips to a Reddit post author to help them improve their ad results.
https://youtu.be/uM6TxGK9aNM
Homepage VS Product page? Which destination is best for advertising?
This video examines whether businesses should use their Homepage or Product page as a destination for their ads. We explain pros and cons of both, and why the best solution might be something else: a dedicated landing page. If you don’t know what this is, this video will go over the theory of why a landing page will outperform homepages and product pages.
https://youtu.be/aAyC2_7EseU
3 marketing techniques to increase revenue
Successful companies like Apple or Netflix use these marketing rechniques all the time to increase their average order value (AOV) and sales: Value/pricing ladder, Price anchoring, Compromise effect.
https://youtu.be/loZtTmK5tps
Convert more by assuming your customer knows nothing
In the video, we’re discussing a few of the common advertising Key The concept of the “5 Levels of Awareness” by genius marketer Eugene Schwartz can really help you understand how to make your website better for the majority of your visitors, which will increase conversions.
https://youtu.be/g7w6h4KIDP0
Clueless about Website Traffic Generation
This video responds to a user on Reddit, asking for help with Website Traffic Generation. We cover different methods to generate traffic and how they can apply these to help their business grow: Search Engine Optimization (SEO), Social Media, Influencer Marketing, Advertising.
https://youtu.be/YiKaNWPU834
What is Search Engine Optimization (SEO)
Introduction to the concept of SEO and how to get your website crawled, indexed, and delivered as a response to users’ queries on Google (and other search engines!).
https://youtu.be/yjoIgfjBYkg
Words Matter! Boost sales with descriptions!
Why Google still advises in 2022 website oweners to use more texts to improve your website’s content and make your pages more discovarable as search queries results.
https://youtu.be/IwzDRjBW7dA
New factors to rank on Google – Desktop page experience search signals
What are the new Core Web Vitals and other page experience signals that are now used by Google as a factor to determine how to rank pages for Desktop searches.
https://youtu.be/a2doaoYTTyY
How to generate trust to increase e-commerce sales
This video reviews a website shared on Reddit and gives several general tips you can use to improve the website structure, design, content to improve conversion rates.
https://youtu.be/T7nGgTts5pY
Don’t lose customers because of colors
Colors can be a tricky topic because they can be seen as a matter of personal taste. However, there are design guidelines for accessibility and some colors combinations are more efficient than others. If you’re foreign to color theory, we share in this video a free online tool that can help you pick better color combinations in just a few minutes.
https://youtu.be/MzpUUF04exQ
Make your Ecommerce Website Stand Out
Standing out is key in a market where “10,000 alternatives to buy from are but a click away”. Hopefully, this video helps illustrate this key concept and gives a few practical tips about what can be done to make your website feel different, and convert more.
https://youtu.be/gtiDZYXu_Dc
How to boost by up to 232% conversions by fixing CTAs
This video gives a few tips to this store owner to increase conversion rates by fixing the Call to Actions (CTA) buttons.
https://youtu.be/4HIov1ksii4
Why 75% of visitors abandon their carts
In this video we’re reviewing two studies about e-commerce statistics such as the cart abandonment rates, add to cart rates, conversion rates and average order values. Knowing key e-commerce statistics is important to gauge whether your business is doing fine or not, and which areas you need to focus on to improve your results.
https://youtu.be/aaLZoSsAEqk
85% Bounce Rate! How bad is it??
We give the definition of Bounce Rate and what the Google Analytics documentation teaches us about this topic. We also review a few tools that you can use to verify whether your website loads quickly, is responsive and mobile-friendly. These factors can impact bounce rate, as well as the ranking on Google, and are worth looking into.
https://youtu.be/cjn2Heyi460
Public Release of Ad360 App for Shopify
This video announces that any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.
https://youtu.be/-NX_bZcfXH8
What is Retargeting and why you must use it
In this video we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do. Some studies say that Retargeting gets 1,300% Return on Investment (ROI). It’s definitely a big mistake not to employ it. Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!
https://youtu.be/YPr6V9rqPRg
Master hyper Local & Geo-targeted ads
We’re explaining why local-based ads are so important. We describe two advanced advertising techniques: Geotargeted ads & Hyperlocal ads. Both of these allow you to run ads that are personalized for specific areas, which will be more noticed and efficient to generate sales. Ad360 App for Shopify allows you to easily implement both of these techniques, in an easy way.
https://youtu.be/EIByOD0t9Cw
If you’d like help improving your website, and get a dedicated private call to review your e-commerce website, your marketing strategy and your advertising setup, feel free to book a consulting/audit call at any time on our website.