Categories
Ad360 News General

Our YouTube Channel gets 300 subscribers

Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!

Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.

Watch here our short video celebrating the 300 subscribers milestone.

Categories
Ad360 News

Our YouTube Channel hits 100 subscribers

We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.

Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!

Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.

We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!

Here is a short video we made to celebrate this milestone and thank all our subscribers:

https://youtube.com/shorts/HVm5CI_wZBw

EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Categories
Growth Academy

How to Present your Offer to Convert More

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

This e-commerce business owner wants to increase conversions for a specific offer.

Let’s review their website and how they present this offer.

The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.

YouTube Video: How to Present your Offer to Convert MORE

Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!

If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:

BOOK A CONSULTING & FREE AUDIT WITH AD360

Categories
Growth Academy

The Best App to Increase Sales on Shopify

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

Categories
Growth Academy

Choice Overload is hurting Conversions

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

A Landing Page is where users land after clicking on an ad. Usually, Landing Pages are laser-focused towards your main goal in that context. If your website sells different categories of products, appealing to various audience segments, you should probably have multiple Landing Pages, with each targeting a specific audience segment and/or product.

The reason why the Homepage doesn’t make for a good landing page is that it usually contains varied content. Perhaps counter-intuitively, having more options isn’t necessarily a way to increase the probability of your website visitors to take an action. 

Quite the contrary actually says the Choice Overload paradox: having too many options to choose from deters some users from making a choice at all. 

For this reason, a Homepage containing a lot of different products may have a lower conversion rate than a dedicated landing page, meaning that in most cases, you don’t want to bring users who click on your ads towards your Homepage. 

Wishing you a lot of success!

Choice Overload means that users are less likely to perform your desired target on the Homepage, making it less efficient than a dedicated Landing Page.
Categories
Growth Academy

3 marketing techniques to increase revenue

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

In today’s video, we’re reviewing a website shared on Reddit.

Firstly, they are doing a lot of things right! The website is beautiful, the content is great, the brand feels personal and relatable, and the products are beautiful!

In the video, we review the website, explaining how the business owner applied e-commerce website design best practices to make an efficient store.

Secondly, we review a free Search Engine Optimization (SEO) tool from Google to evaluate the page performance score. This matters increasingly as Google search engine results are now ranked partially based on the page experience (including loading speed).

Lastly, the video introduces 3 marketing concepts which are proven to increase revenue considerably, and which we believe could be hlpful for this website:

1/ Value & pricing ladder

2/ Price anchoring

3/ Compromise effect

Ssuccessful companies like Apple or Netflix use these marketing techniques to increase the average order value and their sales.

3 Marketing TECHNIQUES to INCREASE revenue

If you’d like us to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, please book a free consulting call with Ad360’s team.

Categories
Growth Academy

How much to spend on your first ads?


Today we present one of the videos we’ve published in our YouTube channel:

Ecommerce Success by Ad360,
the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!

How much money to spend on your first ads before you get sales

In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.

In addition we share some insights and stats about advertising. Among key questions:

– how much money you need to spend on ads before you have sufficient data to draw conclusions
– how much to budget when you get started with ads
– how to evaluate whether you have a good conversion rate
– what to do to increase ads outcomes


Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

If you’d like to get a free consulting session and a free demo of Ad360, you can schedule a call by clicking here.

Categories
Growth Academy

HyperTargeting: Tomorrow’s Marketing


While “geo” and hyperlocal ad targeting grow local brand awareness, hypertargeting organizes your audience based on their shared interests and identities – rather than geographic location. Read more about this incredible marketing technique below!

Introduction

In the fast-moving world of online advertising, it is clear that customer data is king.  Thou who holds the data holds the key to their business’s future! It can take a minute to wrap your head around. Still, market surveys show that ~65% of all online users are willing to share personal data… so long as it leads to a high-quality ad experience catered to their interests. If not, folks consider it an obnoxious intrusion into their personal lives, making it quite the tightrope to walk for Shopify business owners looking to expand their customer outreach and increase sales.

So, how do Shopify store owners gather this high-value customer data from scratch? And how do they make sure they target the right niche and “buyer personas” most likely to have an affinity for their products? Capturing, organizing, and acting effectively on customer data is a major undertaking. But, no worries – Ad360 is here to give you a 360-degree view of one of the most effective online marketing strategies today: Hypertargeted advertising.  

Hypertargeting

Consider hypertargeting a “distant cousin” of geotargeting. While the aim of optimizing customer outreach remains the same, the focus is not based on location, but rather on specific traits of customers. The marketing strategy works by creating categories of “buyer personas” that inform the most effective forms of marketing outreach to them. 

You know those popups that ask if you’re ok with something like “enabling personal cookies?”  By granting permission to store personalized customer data, Shopify business owners get a better sense of who their audience really is, what they value, and what they like to see in the brands they support with their dollars.Done tastefully and strategically, hypertargeting has the potential to grow Shopify sales while establishing a clearly defined “niche” audience your store can tailor its message directly to!

Over time, hypertargeting becomes more effective as you identify the groups of customers most likely to click “buy” on your Shopify site 😉. A list of standard “hypertargeting” customer classifications are listed below:

  1. Demographics – Gender, age brackets, and other personally identifying traits help concentrate your ads to your ideal niche market.
  2. Geographic Location – Specific places like country/state/city, or a shape drawn on a map of who sees the ads, even down to a single city block!
  3. Expressed User Interests – what keywords they recently searched or info they’ve willingly shared on social media or through past search engine queries.
  4. Previous Site Visitors or Social Media Connections – Similar to ad retargeting, hypertargeting features can be concentrated only on those who have already engaged with your business in some form or fashion online.
  5. Device-specific – Concentrate ads to a particular device, including mobile, tablet, computer, or Smart TVs.
  6. Past Buying Habits – Ads are directed only to customers whose shared browsing habits reveal they have purchased products similar to yours in the past.

While it takes some rounds of A/B to get right, hypertargeting for ads is one of the best strategies to grow your sales and optimize your online marketing budget. As you gradually establish the trends of which customer segments demonstrate the most interest in your store, you can tailor your promotional efforts further and further until they truly feel like “your peoples” 😊. That way, not only did you find a way to maximize customer outreach; you learned something about the community’s most willing to support your enterprise. Pretty special, if you ask us here at Ad360.

What’s more is that Ad360’s mission to help e-commerce business owners of all sizes to easily implement advanced advertising techniques such as these ones. If you want to learn how you can benefit from hypertargeting in just a few clicks, book a demo today of Ad360 App for Shopify.

Categories
Growth Academy

Geotargeting vs Hyperlocal advertising


Introduction

Have you ever heard your friends remark something like this?

“It’s crazy, I looked up running shoes the other day, and now all these different ads are popping up for running shoes! It’s like the Internet is stalking me!”

Ha… well… um… kind of 😊 . We hope you understand that business owners don’t have unlimited marketing resources to grow a humble Shopify store. There’s no room to consistently buy random ad space and just hope that blasting out promotional material leads to healthy sales growth. Some of the most disappointing stories we see from failed Shopify store owners follow a familiar pattern. After successfully setting up their online store and spending hundreds to thousands of dollars on Facebook and Google ads… the store sees no bump in converted sales or even new visitors. None. Huge bummer.

Luckily, you can read below to get the 360-degree breakdown of how high-level promotional strategies like geotargeting and hypertargeting work! While not exactly the same, both online marketing techniques are designed to efficiently concentrate marketing dollars on only the most likely customers, optimizing your entire online operation.

Geotargeting

Broadly put, geotargeting organizes its marketing around a specified location – some of the most commonly used parameters to set this location are listed below:

  1. Radius Targeting – Target individuals within a precise radius based on your location (e.g., within 100 miles of your business headquarters)
  2. Zip Code
  3. City/State/Region/Country
  4. Special Venues or Landmarks – Examples include airports, concert halls, universities, shopping centers, or other relevant places of business.

These different customer categories and classifications based on geography can start to sound like a bunch of jargon, so let’s ground the concept in a real-life example: boutique hotels. Smaller hotel chains do exist, and they need a way to market themselves in a manner competitive with the obvious choices: Marriott, Hilton, and so on. However, their marketing budget is far more limited, so geotargeting becomes an essential tool to concentrate their customer outreach on a local or regional level

Imagine, for example, that a boutique hotel in Palm Springs wants to reach new customers throughout California and Nevada. To do so, they organize a new mobile ad campaign that only targets customers who live within 150 miles and have executed searches online with the keywords “reservation,” “tonight,” and “today.” Seeing as 72% of mobile hotel bookings include some combination of those keywords, and occur within the last 48 hours before the trip (talk about last minute), a boutique hotel service could multiply its sales conversion rate by reaching target customers based on their specific location. That remarkably efficient, highly detailed marketing strategy is what makes geotargeting such an effective promotional tool for growing your Shopify sales online. Even better, venues within that locale can be excluded, so as to further optimize your geotargeting efforts and customer growth. Absolutely surgical precision 😊

Hyperlocal

Hyperlocal ad targeting gets its name from its ability to draw a “virtual fence” around your desired GPS coordinates – any individuals passing through the area seeing your ads instantly! Think of the countless times you’ve done a Google search for a “______ near me.” You probably did it just last week trying to find a new Thai food restaurant! 

In fact, 46% of all Google searches contain the phrase “near me” (that’s ~1.5 trillion searches), and Google’s VP of marketing reported a 500% increase in “near me” searches with phrases like “to buy” from 2016-2018. Sounds like a massive local marketing goldmine to us!

Now, why is the marketing strategy called HYPERlocal, you ask? 

You can pinpoint your targeted ads down to a single city block. It gives businesses the power to tailor their ad banners to very specific communities, tapping into the concept of “local tribes for local brands.” Seeing as 71% of customers prefer personalized local ads, Shopify store owners have an opportunity to grow sales and outcompete even the largest companies marketing in the area. 

Large conglomerates make the mistake of categorizing customers into too broad of categories, and their marketing strategy suffers from bland messaging that locals ignore almost on instinct. With hyperlocal advertising, local businesses become as visible to their community as any large company online for a fraction of the cost. Your custom ad spots are tailored right to your neighborhood, boosting customer engagement without bloating your marketing budget.


Which is Best for You?


Now, as high-tech as geotargeting and hyperlocal advertising sound, they are easy to implement and automatically managed within the Ad360 App for Shopify. We offer both geotargeting and hyperlocal targeting, to help you optimize your sales growth through concentrated (and customized) marketing promotions. 

Enter the digital marketing “big leagues” with a free demo from Ad360 today! Our 24/7 support will help you figure out when and where to deploy geotargeting & hyperlocal marketing strategies for maximized sales growth.

Categories
Growth Academy

From “Just Browsing” to “Just Bought”

Why “Call to Action” Buttons Make Such a Difference



Introduction: No Call to Action, No Deal

I recently came across a beautiful website – one of the best designs I had seen in a while. They were marketing CBD products, and the entire aesthetic was simple yet elegant. Even more, the content wasn’t all “puff piece” superficial garbage; it went in-depth on all current research surrounding CBD, and each webpage seemed to load quicker than the last! 

Needless to say, I was impressed… however, I didn’t end up making a purchase. Is it because I didn’t like the website? On the contrary! I had rarely felt this much trust after learning so much thanks to the store content. The problem is, I just kept scrolling and reading, and the website never reminded me that it was actually selling some products. If it had, I definitely would have bought it. 

The problem is that after priming me up all this excellent info on CBD, it didn’t entice me to buy the products the website described so well. 

I got a call from a friend, got up to speak outside… and totally forgot about the site. It was like my brain had filed the store under “purely informative content” rather than “potential new product.”

What was this lovely site missing? Simple. It lacked an effective “Call to Action” button to close the deal. As a potential customer, I never shifted gears from “just browsing” to “just bought.” It’s not that I didn’t love what the store offered, and how they presented it! The site just never prompted me to convert the sale.

This blog explores just how powerful a well-placed Call-to-Action (CTA) button is for growing your Shopify business! 70% of small businesses neglect this crucial promotional tool, which is shocking considering that a well-placed CTA button can multiply your conversion rate several times over. 

Seeing as the average conversion rate for visitors to Shopify stores hovers between a paltry 1 and 3 percent, let’s explore exactly how and why CTA buttons are a turnkey solution for boosting your sales, and making your Shopify store a resounding success 😊

3 Second Attention-Span: People Skim the Web, They Don’t Surf it 

The primary purpose and function of a CTA are not hard to grasp. It’s a clickable button on your website that gets noticed and encourages visitors to head right to checkout with your product. In traditional marketing, it’s that tagline at the end of commercials yelling, “BUY NOW, OR YOUR MONEY BACK! AVAILABLE FOR A LIMITED TIME ONLY!”

We know, that is super obnoxious. However, there are tasteful, elegant ways to present a CTA button on your website that, if anything, add to the aesthetic and dynamic function of your online store! On top of that, nearly half of all Shopify stores have a CTA link visible within 3 seconds of users scrolling their website. To stay competitive and boost sales, Shopify owners have to consider their marketing presentation for CTA buttons. Otherwise, they risk losing potential customers. Not because their product was deemed inadequate, but because it felt like too much of a “pain in the ass” to quickly checkout. Harsh, but true ☹

Core Design Features to Consider for a Successful CTA

The next natural question is, “How do I design and place my CTA, then?” Well, to start, you need to consider the core elements that make up the design of the CTA button itself:

  1. Color – How does the CTA button’s color differ from the rest of your site? The pattern, shading, and texture of the button should stick out from the rest of the webpage, without looking clunky. Easier said than done.
  2. Font – Using a bigger size font can also help optimize your CTA button for increased Shopify sales, so keep that in mind.
  3. Written text – Beyond a snappy message that captures your customer’s attention, even slight adjustments (like using 1st person vs. 2nd person) dramatically impact Shopify sales conversion rates.
  4. Background – Marketing researchers have found that CTA buttons surrounded by zero clutter and blank space increased conversion rates by 232%. Imagine that just “decluttering” your CTA button could increase your conversion rate from 5% to 11%.



Where to Place the Perfect “Call to Action” Button


First off, don’t limit your CTA buttons to only one place; the Shopify stores with the highest sales put tastefully made CTAs in multiple places on their webpage! 

On top of that, it’s crucial to run A/B testing when trying different marketing strategies with your CTA messaging. That way, you can get valuable feedback on what is – and isn’t – working to increase your Shopify sales. The tracking data from what customers “click on” while browsing your site will tell you which CTA design best optimizes your Shopify sales growth. 

Wherever your visitors’ focus concentrates the most, that is your “X marks the spot” for a clickable CTA button. This “sweet spot” for your CTA will change depending on whether the ad runs on the computer, tablet, or mobile, so make sure to keep that in mind! For example, placing the CTA button within the “natural thumb swiping range” can make a big difference on mobile, while placing the CTA “above the fold” in your email copy streamlines the checkout process on a laptop or tablet.


If you feel you would benefit from some support in perfecting your CTA design and message, please reach out to Ad360 today for a free demo! 

Consider this our call to action 😊