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Ad360 News

Introducing Ad360 App for Shopify

We are honored to present to you our new product: Ad360 App for Shopify!

Ad360 is building the next-generation platform to help e-commerce businesses of all sizes be more productive, grow efficiently and easily with minimal technical knowledge and no middlemen.

Watch the Explainer video below on YouTube to learn more!

E-commerce is booming.  More people than ever are starting an online business.  It’s great!  

But this also means it’s difficult to stand out.  

Do you have trouble being visible online and driving buyers to your store?  If you’ve tried advertising, you know it can be complex and time-consuming.  

That’s why we created Ad360 App for Shopify.  

Ad360 helps businesses of all sizes be more productive and grow easily, with minimal technical knowledge, cutting out the middleman.  

Handling multiple advertising platforms can be overwhelming.  Ad360 centralizes all your ads in one place.  Now you can easily run Google, Facebook and Menadex Media Web & In-App ads, directly from Ad360 App for Shopify.  Making your business more productive, and promoting your products all over the web.  

We’ll help you stop wasting days managing your individual ads.  Ad360 automates your advertising campaigns to save you time.  It’s easy to create a campaign in Ad360, All you need to do is set your budget, dates, and goals.  Ad360 uses your Shopify information to set everything else in the right way.  We do the heavy lifting to make your life easier.  

You can be successful even without a PhD in analytics.  Ad360 improves your ads outcomes thanks to machine learning, It’s as if a team of data scientists were working for you 24/7.  Your advertising budget will automatically be targeted towards where it needs to go, So that you can generate more sales.

And that’s not all.  Store visitors often put products in their cart, but leave your website without completing their purchase.  With Retargeting you can show them your ads on other sites and apps, to bring them back to your store,  so that all those abandoned carts are converted into sales.  Ad360 can generate display banners using your Shopify product data, So, you can start advertising right away.  With the help of our geo-targeting tools, you control where people can see your ads.  There are visual reports, that help you understand in a glance which ads work best.  And you get a free audit plus amazing support and services, to help you along the way.  

It’s never been easier to grow your business.  Install Ad360 App for Shopify and try for yourself.  Start for free today.

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Success Stories

“Online Ticket Sales Have Doubled!”

Context

In the airline industry, each Origin & Destination pair, or route, is a specific Business Unit with its specific market, target audience, behavioral patterns and competitive landscape. It thus makes sense to manage them independently through different campaigns, and optimize them against each other to increase the overall performance.

Goal

Increase online plane tickets direct sales through the airline website.

Challenges

  • Set up granular campaigns that reflect the complexity of the client operations with 17,000+ O&Ds in a cost-effective way.
  • Optimize all campaigns in real-time in a very competitive environment to drive more ticket sales.
  • Monitor all campaigns, detect anomalies and provide actionable insights & reports on their performance.

Solution

Ad360 implemented its automation, optimization & visualization products to solve the challenges of the client.

Results

Online sales tickets were multiplied by 2.

Book a Demo

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

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Features Highlights

Automatically generated ad banners

It’s never been easier to start advertising all over the web and in mobile apps, thanks to Ad360 App Dynamic Creatives.

Ad360 App for Shopify automatically and instantly builds creatives banners for your ads. You can also customize these banners and change the logo, background, button and text colors.

The Product details such as the image, price and title are automatically retrieved from your Shopify store. It’s instantaneous, and very easy. Save time and money, and get creatives assets right away.

Ad360’s goal is to make it super easy for everyone to advertise their products everywhere, in multiple ad formats, and grow their business!

If you’d like to learn more, book a demo to see this in action by yourself.

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Features Highlights

Turn product collections into ads

Discover the easiest way to start advertising your Shopify products collections!

Ad360 App for Shopify leverages the Automated Collections feature of Shopify so that you can automatically advertise for all the products that are part of your chosen Automated Collection.

Ad360 simplifies the management of your ads thanks to advanced automation and machine learning algorithms.

The Ad360 App makes decisions to automatically manage the campaigns budgets, bids, targeting  and other settings so that your advertising budgets goes towards the users most likely to buy your products.

All the heavy lifting is done for you, so that you can relax and focus on your core business while the magic happens.

It’s never been easier to start advertising for your business! Click to book a demo and find out how Ad360 can help you succeed.

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Growth Academy

Why Retargeting is indispensible!

Gone are the days of traditional marketing; the world has, and is still evolving digitally with no signs of stopping in sight. This is why you – as a business owner – need to re-evaluate your business and marketing strategies on a regular basis. If you want to drive customers to your website/business, you need to advertise, and you need to do it over and over again. 

Why?

Because according to Business Insider, over 97% of the people who visit your website for the first time are likely to leave without buying anything. This is where it becomes crucial to bring them back, otherwise, they will be lost forever. 

The solution for this is “Retargeting”.

No worries if you don’t know what this is or how it works. Ad360 is here to help businesses of all sizes get more results out of their online activites! You’re about to learn everything you need to know to make a massive difference in your business and get more sales! 

So let’s turn back to retargeting and discover how it can help your business grow.

What is Retargeting?

Retargeting is the process, rather, a strategy that keeps reminding visitors who have visited your website once that you still exist. This is done via ads and is one of the most powerful ways to re-engage with customers. It allows you to reconnect with potential customers online (on websites and even on apps) and convert them into paying customers. 

Basically, you are targeting people who have visited or interacted with your website previously at least once. This includes people who abandoned shopping carts. 

Unfortunately, this is an option too frequently averted by new and small businesses; this is a big mistake!

Why is Overlooking Retargeting a Mistake?

Because retargeting focuses on people who are already familiar with your brand. If your brand reappears to them over a course of time, it is proven that they will return and shop from your site. Over 92% of people who visit your site for the first time are not yet ready to make a purchase; retargeting them over and over helps to ease them in and convert them into paying customers. 

Retargeting will keep you on the top of their mind the next time they are out to look for a product you are hosting/selling on your website. Websites that employ retargeting experience higher Return On Investment (ROI). The goal of a retargeting campaign is to make potential customers take action that they didn’t on their initial visit. 

How does Retargeting Work?

Most of the people have already experienced retargeting and have converted into paying customers without even knowing. 

  • When a customer visits your website, their visit data is store in a privacy-compliant way. 
  • Instead of showing ads to random people on the internet, retargeting will use all the information about the activities of the customers (the product they viewed, etc.) to show only relevant ads to persons that have shown an interest in your products. 
  • When the customer visits some other website that displays ads, they will be served ads based on those or similar products that are available on your website.

By constantly reminding them of those products and having your website just a click away for them, the ad campaign will prompt the customer to click on the ad and redirect them to your website where they will take the desired action: make a purchase. 

Note the importance of repetition!

There is a marketing rule of thumb where if you really want to make up a visitor’s mind to make a purchase from your website, you must ensure they see your ad at least 7 more times. This means in order to convert a visitor into a customer, you must use retargeting to show them your ad repeated so they finally make up their mind about purchasing from your website. Not to mention it greatly increases your brand visibility to people who already have displayed an interest in your products. 

Benefits of Retargeting

According to InternetSearchInc., over 56% of businesses employ retargeting to win more customers. And if more businesses knew about retargeting, this figure would be much higher. According to Google, by combining retargeting with other marketing and advertisement strategies, you can increase sales by 50%.

Retargeting allows new businesses to regain loyal customers over a period and serves as a long-term strategy. You can use it to:

  • Showcase your best selling products along with promoting other items that are popular among your targeted audience, increasing your ROI gradually
  • It helps you promote new products to an already existing audience and let them know how you are expanding your inventory to include a new variety of different types of products; this makes them revisit your website and view those products
  • You can show ads about sales and special promotions to your audience without having to put in any extra efforts
  • It keeps your brand on top of their mind and the next time they need to make a purchase; they will visit your site instead of looking for a new place to shop from

Conclusion

Retargeting is a low-budget yet highly efficient technique that has helped new and small businesses develop an online presence as well as a loyal customer base. 

Ad360 App for Shopify make it easy for individuals who are not tech-savvy to develop their brand further with its advanced easy-to-use features. Grow your online sales and business by generating more visibility, traffic, and sales.

If you want to learn more and or helped with implementing retargeting, book a demo and see by yourself how we’ll help you boost your business outlook

Categories
Ad360 News

Ad360 joins data privacy framework TCF

Today, Ad360 announced their approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework.

The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.

The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes. 

Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected. 

Privacy by Design
Privacy is at the core of Ad360’s product designs

Ad360 cares deeply about customer’s data privacy and security. The company has integrated data privacy by design in all its technologies and products so that no personal or confidential information is tracked to run Ad360 Media ads. Ad360 run ads that are fully respectful of every user’s privacy.

Therefore, Ad360 is honoured to be part of IAB’s TCF v2.0 framework. 

The added registration of Ad360 to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.