Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!
Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.
For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.
That line of reasoning has been stomped by the May 2022 Google Core Update! Google wants to prioritize content that highlights the E-A-T model:
How do you improve the E-A-T rating of your site? Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site. Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!
Be a Specialist: Highlight your Niche
In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.”
This is potentially a huge boon for niche e-commerce business owners. You no longer have to dilute your online content by broadening its scope! Rather, it’s best now to push the other direction, and make your posts specialized to your niche business. Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.
Refine Your Search Results with Longtail Keywords
Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before. What are longtail keywords? They are the manifestation of “niche” interests within search engines. Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…
“Shampoo with all-natural ingredients and anti-dandruff.”
Instead of searching,
“Buy new couch,”
“New cherrywood handmade couch with futon and memory foam cushion.”
Notice the difference? Longtail keywords are generally longer (3+ words), describing very specific products. Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail! They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.
Amazon: The King of Longtail Keywords
While they are a retail giant now, Amazon is the classic example of longtail keyword success. When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller. Bookstore giants like Barnes n’ Noble were dominant on these popular titles.
Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title. However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.
Conclusion: Google Core Supports Longtail Keywords
If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow! If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today! We have the niche expertise to power your digital marketing success 😊
Ad360’s mission is to help businesses of all sizes grow easily and be more successful!
That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.
Help us help you grow your business! 😃
Watch this YouTube video to learn more about the survey and why we’re running this operation:
Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!
That’s the 1st time we get that many clicks – almost 10 per day!
What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.
Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!
Here is our secret: regular content production! Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.
Every user that’s been on-boarded in the Ad360 App for Shopify has praised us for the extreme simplicity of the process. They tell us they’ve never used such a simple app to start ads ever before, and the user experience is shockingly straightforward. Users have rated us 5/5 stars and have given us wonderful reviews on the Shopify App Store.
Our WooCommerce app, is getting overwhelmingly positive feedback in interviews and surveys, with 90%+ users confirming the features are super simple to use, and resolve a key pain point.
Help us bring Ad360 to the world
We’re kicking off a Seed fundraiser aiming to raise €1M to boost growth and finalize the WooCommerce App Beta version and the v1.1 of the Ad360 Web Console.
Thank you very much to all our subscribers and the persons who support the channel growth by regularly liking and commenting under the videos!
Sure, 200 subscribers is not a lot. By most standards, we’re still a very small YouTube channel. But considering we had 0 subscribers at the beginning of the year, it’s a great progress!
What’s more interesting is that the growth pace is accelerating for the YouTube channel: whereas it took us 4 months to get from 0 to 100 subscribers, it only took 2 months to get to 200.
Whereas we used to get around 1 new subscriber a day on average, we’re now getting 2 or 3 subscribers quite frequently.
This means that the growth rate tends to accelerate the more followers you have. This means that consistency and perseverance are key factors to grow on YouTube (at least for small channels like ours talking about niche topics like how to improve online sales for your e-commerce website on Shopify or WooCommerce).
The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it.
When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.”
It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.
A Simple Strategy to Deploy Video Content
Integrating video clips into your regular content is not as difficult as it sounds! Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes. The clips do not need to be movie-length features.
Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.
The key here is consistency – don’t mind if your videos don’t “go viral” right away. The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!