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Features Highlights General

How to use keyword targeting effectively

Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

  • “running shoes”
  • “smartphone accessories”

Travel company

  • “beach vacations”
  • “flight deals”

Financial services company

  • “investment opportunities”
  • “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

  • “Opening a new hotel branch checklist”
  • “Franchise hotel expansion best practices”
  • “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

  • “should I work out during a keto diet”
  • “how to succeed my keto diet”

Software companies selling accounting programs

  • “saving time preparing my VAT”
  • “automating my bookeeping”
  • “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

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Ad360 News General

Client focus: Lord of CBD

We are excited to announce that Lord of CBD, one of our valued clients, is opening its third shop today, in the Marais area of Paris.
So if you’re in Paris, go visit them at 88 rue du temple, 75003!

Lord of CBD is a reputable CBD retailer who specializes in premium CBD products, including oils, capsules, and skincare items.

Their products are organic, non-GMO, and third-party tested to ensure quality and purity. They are committed to promoting the benefits of CBD and helping people achieve a healthier, more balanced lifestyle.

We are thrilled to have started working with Lord of CBD to help them expand their reach and grow their business.

Ad360 AI-powered services

Our AI-powered advertising services allow Lord of CBD to promote their products to a broader audience. To make sure that those who are looking for high-quality CBD products can easily find them. Our programmatic advertising capabilities enable targeted ads to reach the right audience at the right time, delivering optimal results.

At Ad360, we are proud to offer multichannel advertising solutions to our clients. We strive to help them maximize their impact and connect with potential customers across various platforms, including websites, mobile apps, connected TVs, and more.

Moreover, our services include real-time optimization, as well as reporting capabilities. Therefore, our clients can make data-driven decisions and improve the performance of their campaigns continuously.

We also work with other CBD businesses, such as Pawell. You can read our case study here, explaining how we’ve helped them promote their products all over the web.

We would like to congratulate Lord of CBD on their new shop opening and moreover thank them for trusting Ad360. We look forward to working with them and helping them achieve their business goals. 

To learn more about Ad360’s advertising services and how we can help your business grow, please don’t hesitate to contact us here.

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Ad360 News General

Celebrating our newest customers!

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a BoatLord of CBDKing CanineCBD CertifiedSDP GamesLatokenNFT Gaming Stars, TaskworldTherascienceNutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry. 

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry. 

We have also onboarded Nutrilife Shop, a health and wellness company. 

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360. 

Contact us today to learn more about our services and how we can help your business grow.

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Ad360 News General

Our YouTube Channel gets 300 subscribers

Our YouTube channel Ecommerce Success by Ad360 has just reached 300 subscribers!

Thanks so much for your support, we’re so glad to be part of the new community, focused on helping each other out. We’re publishing regular videos with tips for business owners, e-commerce shop managers. There are also shop review videos, marketing techniques explanations and news reactions.

Watch here our short video celebrating the 300 subscribers milestone.

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Growth Academy

Virtual Environment Optimization (VEO)

VEO is the new SEO! How to tap into the $7b AR opportunity

Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.

Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.

This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition. 

VEO is the new SEO! How to tap into the $7b AR opportunity

Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:

https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/

https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/

https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/

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Growth Academy

Google Core Update: Focus Your Niche

Highlight your Niche, Don’t Overgeneralize

For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.

That line of reasoning has been stomped by the May 2022 Google Core Update!  Google wants to prioritize content that highlights the E-A-T model:

  1. Expertise
  2. Authoritativeness
  3. Trustworthiness

How do you improve the E-A-T rating of your site?  Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site.  Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!

Be a Specialist: Highlight your Niche

In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.” 

This is potentially a huge boon for niche e-commerce business owners.  You no longer have to dilute your online content by broadening its scope!  Rather, it’s best now to push the other direction, and make your posts specialized to your niche business.  Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.

Refine Your Search Results with Longtail Keywords

Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before.  What are longtail keywords?  They are the manifestation of “niche” interests within search engines.  Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…

Buy shampoo,”

They search:

“Shampoo with all-natural ingredients and anti-dandruff.”

Instead of searching,

              “Buy new couch,”

They search

              “New cherrywood handmade couch with futon and memory foam cushion.”

Notice the difference?  Longtail keywords are generally longer (3+ words), describing very specific products.  Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail!  They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.

source

Amazon: The King of Longtail Keywords

While they are a retail giant now, Amazon is the classic example of longtail keyword success.  When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller.  Bookstore giants like Barnes n’ Noble were dominant on these popular titles.

Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title.  However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.    

Conclusion: Google Core Supports Longtail Keywords

If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow!  If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today!  We have the niche expertise to power your digital marketing success 😊

Categories
Ad360 News

Ad360 accepts crypto payments for ads!

Whether you like crypto-currencies or not, you need to consider if it makes sense to accept crypto payments for your business’ products and services. 

Here are 5 reasons you should accept crypto payments on your e-commerce website!

5 reasons why you SHOULD start accepting crypto payments for your business

To set the example, we’ve decided at Ad360 to accept crypto-currencies for all ads payments!

Ad360 will allow you to use crypto to pay for your advertising budget, whether you advertise for web3 projects or old-school e-commerce products & other online services!

Contact us for more information!

Categories
Growth Academy

Creating relevant content for your store

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

How to create relevant content for your e-commerce website
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Ad360 News

Get $50 ad credit by answering a survey!

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Gain $50 ad credit by answering a quick survey!

Here is the survey link.

Categories
Ad360 News

Ad360 hits 250 monthly clicks from Google!

Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!

That’s the 1st time we get that many clicks – almost 10 per day!

What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.

Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!

Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.

We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.

Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:

Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!

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