Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success. Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊
1. Use the Right Shopify Advertising Tool
Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.
You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.
Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!
2. Reach Beyond Google and Facebook Networks
When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks. Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!
When setting up context ads, don’t rely solely on the tools provided by these networks. They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.
3. Pair Contextual Ads with Ad Retargeting
Marketing data shows that contextual ads are best when paired with ad retargeting. That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines!
To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem. Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms. Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.
Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting
Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers. Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!