Instagram just released a new feature that is particularly helpful for businesses!
You can now pin up to 3 posts at the top of your profile. I believe this is a must-do for businesses!
Watch the video to learn what are the 3 posts that I believe you should pin on your Instagram profile now to make the most of that feature.
Feel free to check Ad360 out on Instagram @ad360.media and share your own Instagram profile in the comments!
Twitter just revealed new E-Commerce related features!
While Twitter’s fate and the Elon Musk deal remain uncertain at the moment, Twitter teams are moving forward and are revealing new important features for e-commerce businesses!
In the video, I review the new features and discuss the future of Twitter & Social Commerce.
Does Twitter have what it takes to become an e-commerce giant?
Apple just revealed a major new financing feature!
Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.
All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!
What do you think about BNPL solutions? Have you tried them already for your business?
2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.
If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.
We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.
There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).
In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.
Google just announced the May 2022 core update for their Search algorithms!
This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.
The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).
Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.
So what to do if your website is negatively affected?
Google says there’s no quick fix to turn things around if your rank drops massively.
However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.
You may ask, ‘What is high-quality content?’
To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.
So this remains the best solution to work on Search Engine Optimization (SEO).
If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:
Wishing you a lot of success!
Google Reviews are an essential way to get more visibility online. These are the reviews left by people on your Google My Business profile, with a rating out of 5 stars, and a comment. Users can add photos too to their reviews (and you should encourage them to do so if you’re selling products!).
These reviews are super important for many reasons!
First of all, they show other people that your business is well respected and liked!
Secondly, more and more people are using these reviews to get more insights about a company and their products & services before making a purchase decision.
Thirdly, they are increasingly taken into account by Google’s search algorithms to determine your rank on Search Engine Response Pages (SERP).
These reviews appear on the right hand side of the search results when users type your business name, or find you from a keyword if you’re sufficiently highly ranked. They are also prominently featured on Google Maps, which can be a great channel to acquire new customers!
That’s why you should definitely ask your customers to leave reviews whenever possible!
This is what we do at Ad360, and we’re super proud and thankful to our customers that they left us our 10th 5-star reviews this week.
Shopify just announced that they will be shutting down the Oberlo app on June 15th, 2022. This is the end of an era, as Oberlo has been one of the key pillars of the Dropshipping movement for the most part of the last decade.
For a long time, Oberlo was simply a must-have app for any newly created Dropshipping store. It popularized Dropshipping to vast cohorts of young business owners who enjoyed its simplicity. With a few clicks, you’d be able to add products from marketplaces like AliExpress to your Shopify store. Dropshipping is still very popular, as it allows you to start an e-commerce business with very little capital, without ordering and managing stock, and with limited working capital needs.
Oberlo, which was acquired by Shopify in 2017 for $15 million, is still used by 100 000 active stores, making it a super popular app.
However, Shopify has delisted the Oberlo app from its App Store on May 12th, 2022. It can no longer be installed, including from any other 3rd party source.
More critically, if you already have it installed, the App will be automatically uninstalled on June 15th, 2022. It will then be completely unaccessible.
This is a serious move by Shopify, which could be linked to recent issues with many Dropshipping stores’ shipping delays. The global supply chain disruptions have created many issues for websites that relied on shipping overseas products from China.
This may also be linked to the recent news by Shopify about the Delivery acquisition and its ambitions to creating a more integration shipping experience within the Shopify app.
Right now, there isn’t an official communication from Shopify or Oberlo really explaining the reasons behind this decision.
In this video, we discuss in more detail this piece of news and try to understand its repercussions on Dropshipping.
Yesterday, we got a great news by email: Google search Console congratulated us on reaching 100 clicks in a 28-day period for the 1st time!
This is the result of months of content we’re producing every day in this blog, to share with you insights and tips!
Our goal is to make business owners happy, productive and successful!
Come back to this blog every day to get a new free article and learn about e-commerce and marketing best practices!
Here are a few examples of recent articles that we hope you’ll find interesting:
What is the Return on Click Investment?
And why is it important to maximize your conversions?
Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.
Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.
If you liked the video, please help us make it more visible by liking, subscribing, and commenting below. Feel free to share the video with anyone it may be useful!
Soon, you will be able to advertise on Netflix!
Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.
This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.
The more advertising opportunities you can choose from, the better!
We review in this video what we already know and what’s still unclear about Netflix’s future plans: