Proven techniques used by Netflix and Apple used to increase revenue.
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
In today’s video, we’re reviewing a website shared on Reddit.
Firstly, they are doing a lot of things right! The website is beautiful, the content is great, the brand feels personal and relatable, and the products are beautiful!
In the video, we review the website, explaining how the business owner applied e-commerce website design best practices to make an efficient store.
Secondly, we review a free Search Engine Optimization (SEO) tool from Google to evaluate the page performance score. This matters increasingly as Google search engine results are now ranked partially based on the page experience (including loading speed).
Lastly, the video introduces 3 marketing concepts which are proven to increase revenue considerably, and which we believe could be hlpful for this website:
1/ Value & pricing ladder
2/ Price anchoring
3/ Compromise effect
Ssuccessful companies like Apple or Netflix use these marketing techniques to increase the average order value and their sales.
Several persons recently asked us what Shopify themes they should be using and how much it would cost them.
In particular, one person was wondering which theme would suit well a single product store.
The great news is that Shopify has a wonderful Theme store, with themes of all kinds. Regardless of your industry, product, or type of business, we’re sure you’ll find several that you’ll like 🙂
There are nice themes for all sorts of tastes, with varied aspects and designs. Some themes need to be purchased for a once-off fee, but there are Free themes available as well!
In addition to being beautiful and performant, the v2.0 Online Stores by Shopify are very flexible and adaptable, making them good choices for single product websites. Indeed, you want to compensate for the lack of collections by adding more info and context around your brand and product benefits.
In the video below, we’re reviewing the Dawn, Taste, and Sense themes with the angle of how to adapt them for a single product website and we’re showing at the end of the video a concrete example of a great single product website.
Starting on Shopify with $0 and 1 product – using Themes v2.0
If you’d like help setting up a store, or want a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call with Ad360!
Today we present one of the videos we’ve published in our YouTube channel:
Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!
How much money to spend on your first ads before you get sales
In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.
In addition we share some insights and stats about advertising. Among key questions:
– how much money you need to spend on ads before you have sufficient data to draw conclusions – how much to budget when you get started with ads – how to evaluate whether you have a good conversion rate – what to do to increase ads outcomes
Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.
This article showcases the latest video of our “Ecommerce Success by Ad360” YouTube Channel.
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
Video introducing the concept of Retargeting and why it’s so important
In this series of videos, we explain some important e-commerce marketing concepts. Today, we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do.
Some studies say that Retargeting can get up to 1,300% Return on Investment (ROI).Â
This is by far the most efficient form of advertising that can be used. That’s why it’s definitely a big mistake not to employ it!
If you would like to learn more about Retargeting, we published several articles and guides in this blog so that you can learn everything you need to know about Retargeting:
Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!Â
If you would like to get started with using Retargeting for your business, you should definitely get in touch with our team. We’re dedicated to help as many businesses as possible thrive.
Ad360 App for Shopify is publicly released in the Shopify App Store
App Launch in the Shopify App Store
Ad360 announces today the public release of Ad360 App for Shopify.
Ad360 is proud to be a Shopify Partner and to take part in the thriving Shopify ecosystem by releasing its app in the Shopify App Store.
Today, any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.Â
On a mission to make e-commerce growth easier
Ad360 App for Shopify helps e-commerce businesses of all sizes be more productive, grow efficiently and easily, with minimal technical knowledge and no middlemen.
Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.
Many business owners have serious marketing issues
According to merchants, the number one difficulty they face is the complexity of online advertising and the heavy investments required to get results. Newly launched business owners frequently cite lack of time, resources, and marketing knowledge as the primary causes for the lack of website visitors and buyers.
That’s a severe problem, evidenced by a shockingly high failure rate: more than 90% of e-commerce startups have to shut down in their first six months of existence, according to a 2019 MarketingSignals study. The two most frequent reasons are “Poor online marketing” and “Lack of online visibility.”
Unfortunately, advertising methods which are both affordable and very effective, such as retargeting, are often unknown or deemed too complex to implement by small businesses. Retargeting allows showing ads to specific users interested in a merchant’s website and products. This advertising technique, well known by major brands and professional marketers, is not employed by most small businesses. That’s a significant missed opportunity, as it can reduce advertising costs while increasing sales by more than 50%.Â
Providing a solution for businesses of all sizes
Ad360 aims to change this fact and make it easier than ever for any business, regardless of its size, to get started with Retargeting and grow their business.
In addition, for the first time, Shopify merchants can manage through Ad360’s centralized dashboard all their advertising channels and platforms, including search engines, social media, and millions of independent websites and mobile apps.
Ad360 makes it simple to get started with advertising by instantly generating creative banners in multiple formats and sizes, automatically including Shopify’s product collections data.
These features, and many more, allow Shopify store owners to manage all their promotional activities under one roof, directly from Ad360 App for Shopify. They can save time while Ad360’s machine learning makes automatic decisions, such as where and when to spend their advertising budget to maximize sales.
Try for yourself with a Free Trial and Free Audit
Ad360 welcomes all new users with a 14-day Free Trial. This way, you can try by yourself the power of retargeting and other Ad360 App for Shopify features.Â
To celebrate the public launch, Ad360 offers a Free Audit to all new customers for a limited time. A team of expert marketers and advertisers will go over your online store, marketing strategy, and advertising setup to help you improve on all aspects of your business.
Ad360’s team will go the extra mile to make your business thrive!Â
Google has introduced in February 2022 a new Partner Program, with more robust Partner requirements.
This is a way for Google to certify businesses that have the required skill, experience and knowledge to help businesses run more successful Google Ads campaigns.
Ad360 is honored and proud to have been certified as a Google Partner under this new program launched in February 2022.
This certification recognizes the value that Ad360 brings to its users. Thanks to the integration of Google Ads campaigns in our Apps, Ad360 users are more likely to succeed and get better outcomes out of their advertising campaigns.
Google Ads is a fantastic and rich environment, that many businesses use to find new customers. However, its vastness sometimes also makes it difficult to navigate for business owners who don’t have professional advertising background or skills, especially given the numerous Google products and platforms included in Google Ads: Search Engine ads, YouTube ads, Gmail ads, Google Maps ads, all with many ad formats and features to master.
Ad360 helps users get the most of Google Ads. Thanks to automatic management and campaigns optimization using the years-long Research & Development of Ad360, they maximize the results of their campaigns. Plus, all these campaigns can be managed under one roof, along with other Social Media platform ads, and ads that run in millions of independent websites and mobile.
Ad360 App for Shopify - Guide - How to create a Line Item
A step-by-step guide to starting a line item from scratch in Ad360 App for Shopify
A Line Item contains settings allowing Ad360 to know which audiences to target (e.g. focusing on specific geolocations) and which creative asset to show them.
1. Select your Campaign
Firstly, you need to select the Campaign under which you want the line item to be created. To do this, go to the campaign section and you will see a list of your campaigns.
2. Add Line Item
You can add a line item from the campaign page, or directly from the “Add a Line Item” button.
3. Select a Line Item type
If you click the “Add a Line Item” button you are given the following options: Menadex, Google Ads or Facebook.
Google Ads and Facebook allow you to import into Ad360 advertising campaigns even if they run on the Google Ads or Facebook platforms, so that you can manage all your ads in one place.
Menadex is our own media offering, enabling your ads to run on millions of independent websites and mobile apps. More details below:
âž” Menadex line item option.
When you have clicked onto the “Menadex” option, you will be redirected to the Menadex line item creation page. Here you can add the name for your line item and enter a specific budget.
● You can choose a “Smart Collection” from your store to use for the line item.
4. Choose an Option For Targeting
This determines where, and how many ads are going to be seen by users on theweb.
The different tabs can be accessed by clicking on the cards.
5. Option: Geotargeting
Geotargeting allows you to select specific places where your ads will be seen:
â—Ź You can select an entire country for example: the United Kingdom.
â—Ź You can also select specific cities for example: Berlin, Germany and Paris, France.
â—Ź Additionally, you can choose specific types of places, such as an airport, for example: JFK Airport. You can add as many places and types of places as you require for your ad to be displayed to web users.
6. Option: Hyperlocal Tab
Secondly, you can add an area in the Hyperlocal tab, this will allow you to draw a specific zone on the map for your ad to be seen.
For example: San Francisco, over the Pacific Heights neighbourhood. – Your ads will only be seen in this area, and in the locations, you have selected in the Geotargeting tab.
7. Option: Devices
In Devices you can even select which devices your ad will be displayed on, by default, all devices are selected, however you can select only one or two if you prefer.
The options are: Desktop, Mobile, Tablet.
8. Option: Creatives
Finally, you can decide which ad banners or videos to show users: if you have creatives, you can upload them by using the “Upload Creative” button.
You can add standard banner display creatives, as per the IAB (Internet Advertising Bureau) specifications.
Choose a size in the list which matches your creative, or a video in one of the given aspect ratios.
If you already have creatives uploaded, you can associate them from your library, and you can link using the “Associate Creatives” button.
If you do not have any creative assets, don’t worry because you can create these in the Creatives Studio.
A step-by-step guide to using the Creative Studio to immediately get creatives from scratch in Ad360 App for Shopify.
1. Go the Creatives. tab
Firstly, click on the “Creatives” link on the navigation panel to go to the Creatives page. There, click on the “Creative Studio” button to access the Creatives Studio.
2. Creative Studio Page.
On this page, you will see banners that are automatically generated by Ad360, based on your product information in your Shopify store. You can choose a Shopify collection of products so that multiple products are automatically included in the dynamic banner.
They will include: a product image, the product title, price and comparaison price (if you have a sale on the item in your store).
You will have banners created in multiple formats and sizes. If you select the template you prefer, all the formats in the template will automatically be saved when you click the “create” button at the bottom of the screen.
The banners are dynamic, meaning that if you change a product’s name, image or price, the advertising banners will automatically be updated. Plus the banner feature multiple products and will show the right one to each user based on their interest to maximize the sales opportunities.
3. Personalize your Banners.
After choosing a product collection, you choose the template (e.g. with or without logo), and multiple sizes are automatically generated with your products info.
You can customize background and text colors using the buttons in the middle of the screen.
You can change the display URL in the text box, which is shown at the bottom of your creative.
 This will not affect where the users go when they click on your product, they will still be automatically redirected to the product page within your shop, but it will simply display your website address on the creative.
Finally, you can change the logo address which will be used for the templates containing a logo.
4. Save your template.
Click the “Create” button to save the templates and all formats at once. All sizes will be added to your Creatives library and can be easily added to any of your Line Items.
A step-by-step guide to starting a campaign from scratch in Ad360 App for Shopify
Once you’re into the App, go to either the Dashboard tab or the Campaigns tab. You can create a campaign from either page.
1. Click on the “Create Campaign” button.
Click the CreateCampaign button. This is your first step to learning how to create a campaign in the Ad360App for Shopify. On this page you will find existing campaigns that you may have created before, if any.
Next, On the right-hand side, there is a “Create Campaign” button. Click the button to open a simple form that you need to fill in with some of your campaigns information.
2. Enter your campaign name and budget
You need to enter a Campaign name, the Budget you want to spend with the campaign – which is the maximum amount of money you want the campaign to spend, between the start date and the end date.
Between the start date and the end date, you can click on the little Calendar icon to choose the dates from the date selector.
You can then enter a Max Bid, but that is optional.
Information tip: The max bid is an amount that limits the price you pay for ads in certain channels.
3. Select your campaign goal
Select your Campaign Goal. This is the primary goal of your campaign:
Sales (maximizes the amount of sales from your campaign).
Awareness (maximizes the visibility of your ads and the amount of people who see your ads).
Traffic (maximizes the amount of people you bring to your website).
Retargeting (is a specific type of campaign which only displays ads to people who have been on your website before).
4. Set your Exploration Goal
Lastly, set the Exploration Level. This determines how much of your budget is redeployed by the algorithms and gathers data.
If you select a high value, more of your budget will be redeployed by algorithms.
One hundred being the full budget being redeployed always by the algorithms.
Zero meaning none of your budget will be changed, and your campaign will be in exploration mode only.
5. Save Campaign
When you are happy with the exploration level, click “Save Campaign” to create your campaign.
Here is a story that is all too frequent for shop owners:
Christine visited a section of your website two days ago to purchase a dress from your online store. She likes the dress very much, and she already imagines herself smiling when she unpacks the dress and wears it for the first time.
But while she was about to hit the “order” button, a notification from work came into her phone.
Christine leaves your website and takes the call, which requires her to open a new tab on her phone for quick work research. The rest of the day gets busy for Christine, and she forgets to complete her transaction on your online store.
Has this ever happened to you? That wouldn’t be surprising since about 96% of people leave a website without purchasing for different reasons.
What if you could remind Christine about the dress so that she comes back to the website and completes the transaction?
This is precisely what retargeting allows you to do!
Retargeting, also known as remarketing, is a form of high-performance marketing that drives sales in a unique and specific method. It allows you to show personalized ads to people who have visited a particular page or section on your website. While they go through other websites online, they see ads from your site to remind them of their unfinished transaction. Retargeting efficiently converts abandoned carts into sales because the ad goes directly to the persons who have already demonstrated an interest in your store and products.
Are you interested in learning more? This article explains everything you need to know about retargeting and why it’s indispensable for a successful e-commerce business.
At Ad360, our mission is to help business owners of all sizes grow and be happier. You can quickly get started with retargeting, thanks to Ad360 App for Shopify.
