Category: Growth Academy

This Category includes articles with educational content to help businesses grow and succeed

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General Growth Academy

Re-Engage & Thrive with Retargeting

Ad360 Retargeting Campaign Visualization
Engage & Convert with Ad360 Retargeting

In the vibrant world of digital marketing, making a lasting impression on your audience is key. That’s where retargeting comes into play, a powerful strategy that Ad360 has mastered to help brands like yours reconnect with potential customers. Let’s dive into how retargeting can transform your digital campaigns.

The Magic of Retargeting

Imagine this scenario: A user visits your website, browses a few pages, but leaves without making a purchase or signing up. This is where most traditional advertising strategies might hit a dead end. But not with retargeting. Retargeting allows us to find these potential customers wherever they continue their online journey, keeping your brand front and center.

How Does Retargeting Work?

When users visit your site, they are tagged with a small piece of code (a cookie). This cookie then allows Ad360 to ‘follow’ them across the web. When they visit other websites that display ads, your ad can appear, serving as a gentle reminder of your brand and offerings.

The Benefits of Retargeting for Brands

  1. Increased Brand Recall: By repeatedly showing your ads to potential customers, you enhance brand recognition, making it more likely that they will return to your site when ready to make a decision.
  2. Higher Conversion Rates: Retargeting is known for its effectiveness in converting window-shoppers into buyers. By targeting users who have already shown interest in your brand, you’re reaching a more qualified audience.
  3. Cost-Effective: Retargeting can be more cost-effective than other forms of advertising, as you’re focusing on users who are already familiar with your brand, thus reducing the need to cast a wider net.
  4. Personalized Advertising: Retargeting allows for personalized ads based on the user’s previous interactions with your site, making the ads more relevant and engaging.

The benefits of Retargeting have been proven in many studies, such as the one conducted by Stanford Graduate School of Business marketing professors Navdeep Sahni and Sridhar Narayanan examined the effectiveness of various retargeting campaigns on over 230,000 visitors to BuildDirect.com, a Canada-based home-improvement retailer. The study revealed that retargeted advertising is effective, particularly when initiated soon after a user’s website visit. Among users who left the BuildDirect website after viewing a product page, retargeted ads increased their likelihood of returning to the site by nearly 15%. For more detailed insights from the study, you can access the full report here.

Embracing Retargeting with Ad360

Ad360’s approach to retargeting is all about precision and relevance. We understand that a ‘one size fits all’ strategy doesn’t work in the nuanced digital world. Therefore, our retargeting campaigns are tailored to align with your unique brand message and target audience.

Don’t Miss Out on Lost Opportunities

Retargeting is an opportunity to re-engage users who are on the verge of becoming customers. It’s about bringing them back to your website, not with intrusive advertising, but with smart, relevant, and engaging content. With Ad360, embrace retargeting and turn those missed opportunities into successful conversions.

Conclusion

Retargeting isn’t just a marketing tactic; it’s a strategic tool for nurturing potential customers and guiding them back to your brand. In the hands of experts like Ad360, it becomes an integral part of a comprehensive digital marketing strategy, driving engagement and conversions. Ready to bring your audience back where they belong? Let Ad360 show you the way!

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General Growth Academy

Ad360: Precision in Ad Targeting

A person in silhouette sitting cross-legged surrounded by an array of digital devices without text, symbolizing programmatic advertising targeting
Navigating the Digital Landscape: The Art of Programmatic Targeting

Ad360: The Game-Changer in Programmatic Advertising

In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.

Broad Ad Inventory Access

Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.

Access to Google Authorized Buyers and OpenRTB

Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.

Advanced Targeting Options

Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:

  1. Retargeting: By tracking users who have previously visited your website or interacted with your brand, Ad360 can display your ads to them as they browse other sites. This increases the likelihood of converting previous visitors into customers, as it keeps your brand top of mind.
  2. Geo-Targeting & Hyperlocal: Customize your ad campaigns based on users’ physical locations, from broad regions to specific local areas. This is especially useful for localized promotions or for businesses with physical stores wanting to attract nearby customers.
  3. Device Targeting: Tailor your ads based on whether users are on desktops, tablets, or mobile phones. This helps in optimizing the ad format and message to suit the device preference of your target audience, enhancing user engagement.
  4. Day Parting: Choose the time of day or week when your ads will appear. This is crucial for targeting users when they are most active online or when your product or service is most relevant, like advertising breakfast items in the morning.
  5. First Party Audience: Utilize your own data, like website visitor behavior or customer databases, to create highly targeted and personalized advertising campaigns. This can significantly improve conversion rates and customer loyalty.
  6. Site Lists (Whitelists and Blacklists): Gain control over where your ads are displayed by creating lists of preferred websites (whitelists) or sites to avoid (blacklists). This ensures brand safety and relevance to your target audience.
  7. Viewability Filters: Filter out non-viewable ad placements, focusing your spend on spots where ads are actually seen by users. This improves the overall effectiveness of your ad spend.
  8. Historical CTR Filters: Use data on past ad performance to choose sites and placements that have historically high engagement rates. This predictive approach can lead to better campaign performance.
  9. Position Targeting: Select specific ad positions on a webpage, such as above the fold (visible without scrolling) or next to premium content. This strategic placement can significantly increase visibility and engagement.
  10. Languages: Target users based on their language preferences, ensuring that your ads are always in a language that your audience understands. This is particularly beneficial for international campaigns.
  11. Video Placements: Choose the right environment for your video ads, whether it’s within streaming content (in-stream) or in traditional web placements (out-stream). This maximizes the impact and engagement of your video content.

These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.

Why Choose Ad360?

Ad360 stands out due to its:

  • Expansive Reach: With access to an unparalleled number of websites and apps, Ad360 ensures your brand’s presence is felt across the digital landscape. This vast reach is crucial for building brand awareness and capturing a diverse audience.
  • Quality Placements: By partnering with elite ad exchanges like Google AdX and utilizing OpenRTB, Ad360 guarantees that your ads are not just seen but seen in the right places. This premium placement is key to maintaining brand integrity and maximizing ad impact.
  • Efficient Spending: The real-time bidding capability of OpenRTB, combined with Ad360’s strategic approach, ensures that your budget is spent on the most effective ad placements. This efficiency in spending leads to a higher return on investment.
  • Flexible Targeting: Ad360’s wide array of targeting options allows for highly tailored campaigns that speak directly to your audience’s needs and preferences. This level of customization is critical for engaging and converting your target audience.

Conclusion: A New Era in Digital Advertising

Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.

Ad360-Programmatic-Advertising-3-pagerDownload
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General Growth Academy

Unlocking Ad Precision with Programmatic

Programmatic Advertising
Fear not, Programmatic Advertising is the solution to wasted Ad Spend

Why Programmatic Advertising is the Game-Changer You Didn’t Know You Needed

Hey there!

Ever found yourself puzzled about why some ads just get you while others seem way off the mark? We’ve all been there, scratching our heads at random ads that pop up on our screens. But what if I told you there’s a smarter way to advertise that ensures your ads always find the right audience, at the right time, in the right place?

Enter: Programmatic Advertising with Ad360.

Now, before you get overwhelmed with another techy term, let me break it down in simple words. Think of programmatic advertising as the smart friend who always knows where to place your ad so it shines the brightest. It’s not about casting a wide net; it’s about precision.

Here’s what makes it so cool:

  1. Specific Website Targeting: Instead of letting your ads float around the vast internet ocean, why not place them on specific websites where you know your audience hangs out? It’s like setting up your ice cream stall at the beach on a hot day. Perfect spot, right?

2. Page-Level Precision: Sometimes, it’s not just about the website, but the exact page. If you’re selling eco-friendly products, wouldn’t it be neat to have your ad pop up on an article about sustainable living?

3. Semantic Content Alignment: This is the next-level magic. Your ad isn’t just placed based on keywords, but the overall theme and sentiment of the page content. It’s like your ad is part of the page’s story.

4. Device-Specific Delivery: We all switch between our phones, tablets, and laptops. With programmatic advertising, your ad adjusts to fit perfectly, no matter the device. Smooth, right?

5. Hyperlocal Geotargeting: Imagine promoting a special discount at your café to folks just around the corner. With hyperlocal targeting, it’s not just about reaching a city, but specific neighborhoods or even streets.

6. Granular Control: Here’s the best part – with all these amazing features, you get to decide where every penny of your ad budget goes. No more guesswork; it’s all strategic.

To wrap it up, programmatic advertising with Ad360 is like having a map where ‘X’ always marks the spot. It ensures your ads aren’t just wandering around but are on a mission to find the right audience.

So, the next time you think about advertising, remember: it’s not about being everywhere; it’s about being where it matters most. And with Ad360, you’re always spot-on.

Happy advertising!

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General Growth Academy

Bringing Advertising AI to All

AI-powered Advertising Platform
All your Ads in one place

In an era where digital presence is not merely a choice but a necessity, businesses, regardless of their size, grapple with managing advertising across various social media platforms. The advent of AI-driven platforms like Ad360 is a beacon of change, morphing the multifaceted world of advertising into a simplified, unified, and efficient process.

Simplicity and Efficiency: A Unified Platform

Navigating through multiple advertising platforms is not only time-consuming but also a complex task that can divert attention from core business activities. Ad360 aspires to mitigate this by amalgamating all ad management tasks into a single, user-friendly platform. The focus is on streamlining the advertising process, allowing businesses to manage all their advertising channels efficiently, with enhanced simplicity, thereby saving time and resources.

Accessibility for All: Democratizing Advertising

Accessibility in advertising is pivotal for businesses of all sizes. Ad360 doesn’t just cater to conglomerates but extends its innovative solutions to businesses regardless of their scale. The ambition is to democratize advertising, ensuring it is not only user-friendly and cost-effective but also results-driven, enabling every business to maneuver through the advertising domain with ease and efficacy.

Empowering Businesses with Intelligent Advertising

Our vision transcends beyond providing a platform for ad management. Ad360 is engineered to empower businesses to engage in smart and intelligent advertising, ensuring optimal utilization of advertising budgets. Our AI-driven platform directs your advertising budget where it can yield the most fruitful results, safeguarding your investments and maximizing ROI.

Omnichannel Capabilities: Let the Best Channel Win!

With the inclusion of DSP capabilities, Ad360 also accords users the ability to purchase Google Ads & Meta Ads through our omnichannel capabilities. We believe in letting the best channel win the advertiser’s budget by providing a platform where all advertising channels vie in a fair competitive environment, ensuring your budget is allocated where it can generate maximum impact.

In essence, Ad360 stands out as a trusted authority in AI-driven marketing solutions, with a staunch belief in simplifying, optimizing, and democratizing advertising. By transforming the way businesses manage their advertising efforts, Ad360 is not merely a tool but a catalyst that propels businesses towards intelligent, strategic, and result-oriented advertising.

Want to know more about how you can use AI to improve your ads efficiency. Book a demo today!

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General Growth Academy

Maximize ROI in PMAX with Geo Splits

Beware of PMAX Ads Budget split by Geo
Budget Split by Geo in PMAX campaigns

Hey there, savvy advertisers and business owners!

Today, we’re diving into an eye-opening case that underscores the paramount importance of strategic budget allocation in your advertising campaigns, particularly when utilizing platforms like Google PMAX. Buckle up, because we’re about to embark on a journey through numbers, performance, and, most crucially, capitalizing on missed opportunities!

The Tale of Two Countries: A Striking Contrast

In the spotlight, we have two countries: Switzerland and France. A recent client data snapshot revealed a stark contrast in their advertising performance, despite both nations being targeted under the same campaign through Google PMAX.

  • Switzerland:
    • Spend: CHF 668.31
    • Conversions: 73.51
    • Conversion value per cost: 8.01
  • France:
    • Spend: CHF 326.79
    • Conversions: 3.00
    • Conversion value per cost: 0.63

Switzerland clearly outperformed with an impressive conversion rate, while France seemed to lag, presenting an intriguing puzzle: Is the allocated budget being utilized in the most effective manner?

Digging Deeper: Understanding the Numbers

A closer look at the data revealed that, despite the heftier spend, Switzerland’s conversion value per cost soared at 8.01, significantly overshadowing the 0.63 achieved in France.

Now, the million-dollar question: What if the client had shifted more of their budget to Switzerland, capitalizing on the higher conversion potential? Spoiler alert: They could have boosted their sales by almost 50% without increasing their budget by a penny!

The Importance of Geo-Strategic Ad Spending

This case unveils a crucial lesson in the realm of digital advertising: the imperative of monitoring and analyzing performance across different geographical regions. It’s not only about how much you spend but where you spend it.

Regular checks on performance metrics by country, region, and city can spotlight potential goldmines (like Switzerland in this case) and illuminate areas (like France) that may require a strategic rethink.

Guiding Your Path with Ad360

Embarking on a journey to optimize your ad spend per geographical performance? Ad360 is here to steer your ship through the often turbulent waters of ad spend optimization. Our AI-powered platform doesn’t just highlight the highs and lows of your ad performance but also navigates you towards making informed, data-driven decisions, and forces Google to spend your budget in an optimal way by splitting campaigns by geo regions, and optimizing the budget allocation.

Your Turn to Steer

So, fellow navigators of the advertising seas, the horizon is clear: Regularly scrutinize those performance metrics, understand the underlying currents, and be bold in reallocating your budget to sail towards higher ROIs.

Intrigued to discover how Ad360 can be your compass in this journey? Book a demo with us and let’s explore uncharted territories together!

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General Growth Academy

Unlock more Conversions with Multi-Channel Ads

It’s good to start the week with several high-ticket conversions generated for our clients!
Average ROAS: 5.5 High-ticket conversions across multiple ad channels

Kicking Off the Week with Big Wins! 🚀

Hey everyone! We’re super excited over here at Ad360 – we’ve been helping our clients score some really big wins recently! We’re talking about high-ticket conversions that have our clients smiling from ear to ear! 😊

So, What’s the Big Deal?

High-ticket conversions mean our clients are attracting customers who really value what they’re offering, and that’s a big deal because it means more growth and more revenue. Everyone loves seeing their hard work pay off!

Spread the Word in More Places! 🌐

In today’s bustling world, people are everywhere – scrolling through social media, reading blogs, shopping online – you name it! So, reaching them wherever they are is the key. That’s why spreading the word in more places – a.k.a multi-channel advertising – is the real game-changer!

In simple terms: it’s like casting your net in several places to catch more fish, rather than just sticking to one spot!

Why Choose Ad360 for Multi-Channel Advertising?

Our platform, powered by some cool AI, makes advertising on multiple channels easy-peasy. We help your business get noticed by the right people in all the right places, so you can focus on what you do best.

By spreading out your advertising efforts, you can connect with your most valuable customers and avoid wasting time and resources on the ones who aren’t as interested.

Keeping It Simple! 🌟

Whether you’re a marketing pro or just starting out with your small business, Ad360 has got your back. We’ve made our platform super user-friendly, so your advertising journey is a breeze.

Ready to Jump In?

Curious to see how Ad360 can help you level up your advertising game? Let’s talk! Book a demo with us and let’s explore the possibilities together. Who knows, high-ticket conversions could be just around the corner for you too!

Let’s Chat! Book a Demo

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Growth Academy

Virtual Environment Optimization (VEO)

VEO: Virtual Environment Optimization
VEO: Virtual Environment Optimization

VEO is the new SEO! How to tap into the $7b AR opportunity

Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.

Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.

This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition. 

VEO is the new SEO! How to tap into the $7b AR opportunity

Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:

Virtual environment optimization (VEO) is coming. Ready for it?

https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/

https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/

Snap’s new AR tools turn photos into 3D assets, let retailers use Snap’s AR tech in their own apps

https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/

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Growth Academy

Google Core Update: Focus Your Niche

Google update: Focus on 1 niche
Google update: Focus on 1 niche

Highlight your Niche, Don’t Overgeneralize

For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.

That line of reasoning has been stomped by the May 2022 Google Core Update!  Google wants to prioritize content that highlights the E-A-T model:

  1. Expertise
  2. Authoritativeness
  3. Trustworthiness

How do you improve the E-A-T rating of your site?  Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site.  Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!

Be a Specialist: Highlight your Niche

In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.” 

This is potentially a huge boon for niche e-commerce business owners.  You no longer have to dilute your online content by broadening its scope!  Rather, it’s best now to push the other direction, and make your posts specialized to your niche business.  Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.

Refine Your Search Results with Longtail Keywords

Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before.  What are longtail keywords?  They are the manifestation of “niche” interests within search engines.  Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…

“Buy shampoo,”

They search:

“Shampoo with all-natural ingredients and anti-dandruff.”

Instead of searching,

              “Buy new couch,”

They search

              “New cherrywood handmade couch with futon and memory foam cushion.”

Notice the difference?  Longtail keywords are generally longer (3+ words), describing very specific products.  Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail!  They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.

source

Amazon: The King of Longtail Keywords

While they are a retail giant now, Amazon is the classic example of longtail keyword success.  When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller.  Bookstore giants like Barnes n’ Noble were dominant on these popular titles.

Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title.  However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.    

Conclusion: Google Core Supports Longtail Keywords

If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow!  If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today!  We have the niche expertise to power your digital marketing success 😊

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Growth Academy

Creating relevant content for your store

what content can you create?
what content can you create?

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

How to create relevant content for your e-commerce website
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Growth Academy

Google Core Update: Video Content Wins

Google Update: Video Wins!
Google Update: Video Wins!

Video Clips: The Key to Increasing Online Sales

The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it. 

When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.” 

It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.

source

A Simple Strategy to Deploy Video Content

Integrating video clips into your regular content is not as difficult as it sounds!  Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes.  The clips do not need to be movie-length features. 

Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.

The key here is consistency – don’t mind if your videos don’t “go viral” right away.  The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!