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Growth Academy

Google Core Update: Video Content Wins

Video Clips: The Key to Increasing Online Sales

The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it. 

When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.” 

It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.

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A Simple Strategy to Deploy Video Content

Integrating video clips into your regular content is not as difficult as it sounds!  Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes.  The clips do not need to be movie-length features. 

Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.

The key here is consistency – don’t mind if your videos don’t “go viral” right away.  The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!

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Features Highlights

1-Click Ads are coming to WooCommerce!

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

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Growth Academy

Google Core Update: Trouble for SEO?

Some E-Commerce Owners are Frustrated by Google Core’s Update

It’s clear that Google’s Core Update has already affected a lot of businesses online.  While the new Search Engine algorithm just began rolling out in May 2022, some e-commerce sites reported immediately falling out of the SERP rankings for important keywords, as well as seeing a drastic drop in clicks and impressions on the site.  Take the following tips below as a starting point to improve your Google SERP ranking.

Click here for part I of our coverage on the Google Core Update

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  1. Increase Posting Frequency

The most effective way to rebuild and grow your SEO, as well as your e-commerce sites online visibility, is to begin posting more frequently on your site.  

Did you have a blog post rocket to the top of the Google charts two years ago? That’s great, but it won’t be enough to continue thriving following the May 2022 Google Core Update. If you are staying current and up-to-date on the major trends within your industry, Google is going to be rewarding you with a boost in page ranking!

2. Strive for Originality

On top of that, Google will now be rewarding sites that post original content.  If you are reposting content from another site or using AI-generated content, Google is going to ding you.  Also, if the quality of the content is basically a rambling word salad, and considered not useful for users, Google will rank that lower, as well.

Best Solution: Diversify your Traffic Generation Avenues

Aside from posting original quality content for frequently, it’s important that e-commerce business owners use the Google Core Update as a wakeup call to not rely solely on the search engine giant for their revenue! 

You can begin ad campaigns with Ad360 in one click that bring visibility to the entire web, meaning you get impressions from outside Google’s display network and across all apps.  On top of trying out various social media platforms, business owners can ensure that even if the Google Core Update affects their traffic from search engine’s other revenue streams and ad channels pick up the slack!

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Growth Academy

Google Core Web Vitals matter even more

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.”  Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update.  While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices.  While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic.  We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals! 

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update.  It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted.  If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

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News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search.  Stay tuned for new developments and insights on this story!

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Growth Academy

Great New Instagram Feature for Businesses

Instagram just released a new feature that is particularly helpful for businesses!

You can now pin up to 3 posts at the top of your profile. I believe this is a must-do for businesses!

Watch the video to learn what are the 3 posts that I believe you should pin on your Instagram profile now to make the most of that feature.

Feel free to check Ad360 out on Instagram @ad360.media and share your own Instagram profile in the comments! 

https://www.instagram.com/ad360.media
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Growth Academy

Twitter’s new features for Social Commerce

Twitter just revealed new E-Commerce related features!

While Twitter’s fate and the Elon Musk deal remain uncertain at the moment, Twitter teams are moving forward and are revealing new important features for e-commerce businesses! 

In the video, I review the new features and discuss the future of Twitter & Social Commerce. 

Does Twitter have what it takes to become an e-commerce giant?

Twitter new features for Social Commerce! Can Twitter become an e-commerce giant?!

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Growth Academy

Apple reveals Pay Later – available on Shopify!

Apple just revealed a major new financing feature! 

Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.

All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!

What do you think about BNPL solutions? Have you tried them already for your business?

Apple reveals Pay Later with no interest or late fees! Available for all Shopify merchants
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Growth Academy

Massive Google Search Update Impact

2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.

If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.

We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.

There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).

In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.

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Growth Academy

Automate Your WooCommerce Store

Manual Ad Placements – Time Consuming and Frustrating

Manually setting up ad campaigns, through platforms like Facebook, Google, and more, are seemingly not an exact science.  Plenty of WooCommerce business owners throw ads up across social media, but don’t understand why they are paying so much for such paltry results.

Unless you are a digital marketing expert, knowing where and when to place ads can seem almost esoteric – but automated ad placements are much more powerful than you think!

Programmatic ads are what major companies like Google, the Economist, TNT, and other major corporations use to get the best ad placements for the cheapest price.  Now, there is software that exists that brings the same online promotional power to small and medium-sized businesses.  If there is one aspect of your online business to automate, let it be your ad placements.  It will save you hours of time a day and the constant headaches of playing “trial and error” with your online ads

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Automating Customer Data Collection & Retargeting

Furthermore, to increase sales on WooCommerce, storeowners need to have software that gathers the profile info of whoever sees and interacts with the ads!  That way, you can continue showing them promotional specials in the future, targeting them with your products without having to lift a finger.  This kind of precision in your digital marketing (especially at scale) is simply impossible with at least some level of automation.

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Growth Academy

Make WooCommerce Mobile-Friendly!

The Tide has Turned: Mobile Users Outnumber Desktop

Within the last few years, mobile users officially tipped the scales over desktop ones: 61% of website  visits in the US came from mobile in 2020, while worldwide the number rose to 68.1%.  However, for many business owners who comes from traditional “brick-and-mortar” backgrounds, it can be difficult to handle both a beautiful desktop WooCommerce site alongside a smooth mobile user experience.

As we’ve written about before, e-commerce sites need to adapt their mobile layout to the design features and limitations of viewers browsing their site on a tinier screen! 

That means more simplistic visuals, “swipe-through” slideshows (to browse product after product), and clickable buttons that “expand” or minimize content/product descriptions.  That way, you can neatly pack in all the features of your site without overwhelming users browsing on their phone.

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WooCommerce Mobile is a Whole Advertising Frontier

Along with that, advertising your WooCommerce store across mobile apps gives you a whole new level of promotional exposure.  Again, your mobile ad designs need a different aesthetic when compared to desktop.  The dominant form now are “swipe-able” slideshows that present your product with a beautiful, simple, bold background.  That way, while playing their favorite mobile game or browsing their favorite news aggregator, users see ads for your WooCommerce store!

Diversifying where you place your online ads is key to a successful digital marketing strategy.  It can seem a bit overwhelming to think about at first, but it is much easier than you might think to be running ad campaigns on desktop, mobile apps, and across the web.  By fine-tuning each ad campaign to the medium it runs on, you have a much better chance of increasing your WooCommerce sales 😊

If you want help automating your ad placements for the best results, reach out to try Ad360 today!  Our free two week trial gives users a chance to realize the significance of running both desktop and mobile-friendly ad campaigns – all with only a few clicks.