Tag: google

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General Growth Academy

Maximize ROI in PMAX with Geo Splits

Beware of PMAX Ads Budget split by Geo
Budget Split by Geo in PMAX campaigns

Hey there, savvy advertisers and business owners!

Today, we’re diving into an eye-opening case that underscores the paramount importance of strategic budget allocation in your advertising campaigns, particularly when utilizing platforms like Google PMAX. Buckle up, because we’re about to embark on a journey through numbers, performance, and, most crucially, capitalizing on missed opportunities!

The Tale of Two Countries: A Striking Contrast

In the spotlight, we have two countries: Switzerland and France. A recent client data snapshot revealed a stark contrast in their advertising performance, despite both nations being targeted under the same campaign through Google PMAX.

  • Switzerland:
    • Spend: CHF 668.31
    • Conversions: 73.51
    • Conversion value per cost: 8.01
  • France:
    • Spend: CHF 326.79
    • Conversions: 3.00
    • Conversion value per cost: 0.63

Switzerland clearly outperformed with an impressive conversion rate, while France seemed to lag, presenting an intriguing puzzle: Is the allocated budget being utilized in the most effective manner?

Digging Deeper: Understanding the Numbers

A closer look at the data revealed that, despite the heftier spend, Switzerland’s conversion value per cost soared at 8.01, significantly overshadowing the 0.63 achieved in France.

Now, the million-dollar question: What if the client had shifted more of their budget to Switzerland, capitalizing on the higher conversion potential? Spoiler alert: They could have boosted their sales by almost 50% without increasing their budget by a penny!

The Importance of Geo-Strategic Ad Spending

This case unveils a crucial lesson in the realm of digital advertising: the imperative of monitoring and analyzing performance across different geographical regions. It’s not only about how much you spend but where you spend it.

Regular checks on performance metrics by country, region, and city can spotlight potential goldmines (like Switzerland in this case) and illuminate areas (like France) that may require a strategic rethink.

Guiding Your Path with Ad360

Embarking on a journey to optimize your ad spend per geographical performance? Ad360 is here to steer your ship through the often turbulent waters of ad spend optimization. Our AI-powered platform doesn’t just highlight the highs and lows of your ad performance but also navigates you towards making informed, data-driven decisions, and forces Google to spend your budget in an optimal way by splitting campaigns by geo regions, and optimizing the budget allocation.

Your Turn to Steer

So, fellow navigators of the advertising seas, the horizon is clear: Regularly scrutinize those performance metrics, understand the underlying currents, and be bold in reallocating your budget to sail towards higher ROIs.

Intrigued to discover how Ad360 can be your compass in this journey? Book a demo with us and let’s explore uncharted territories together!

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Growth Academy

Virtual Environment Optimization (VEO)

VEO: Virtual Environment Optimization
VEO: Virtual Environment Optimization

VEO is the new SEO! How to tap into the $7b AR opportunity

Virtual Environment Optimization (VEO) is a super exciting concept inspired by SEO.

Just like you work on your content to make the most of search engines, you must now prepare for the AR/VR & Social Commerce revolution.

This is a $7 billion opportunity, and you still have a chance to be ‘early’ and outsmart your competition. 

VEO is the new SEO! How to tap into the $7b AR opportunity

Here are the articles I review in the video, that showcase the huge potential of AR/VR and Social Commerce:

Virtual environment optimization (VEO) is coming. Ready for it?

https://www.retaildive.com/news/walmart-augmented-reality-tools-stores-home-mobile/626031/

https://blog.google/products/ads-commerce/resilience-results-reinvention-google-marketing-live/

Snap’s new AR tools turn photos into 3D assets, let retailers use Snap’s AR tech in their own apps

https://www.socialmediatoday.com/news/instagrams-testing-ar-elements-within-stories-and-its-new-nft-display-feat/626015/

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Growth Academy

Google Core Update: Focus Your Niche

Google update: Focus on 1 niche
Google update: Focus on 1 niche

Highlight your Niche, Don’t Overgeneralize

For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.

That line of reasoning has been stomped by the May 2022 Google Core Update!  Google wants to prioritize content that highlights the E-A-T model:

  1. Expertise
  2. Authoritativeness
  3. Trustworthiness

How do you improve the E-A-T rating of your site?  Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site.  Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!

Be a Specialist: Highlight your Niche

In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.” 

This is potentially a huge boon for niche e-commerce business owners.  You no longer have to dilute your online content by broadening its scope!  Rather, it’s best now to push the other direction, and make your posts specialized to your niche business.  Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.

Refine Your Search Results with Longtail Keywords

Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before.  What are longtail keywords?  They are the manifestation of “niche” interests within search engines.  Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…

“Buy shampoo,”

They search:

“Shampoo with all-natural ingredients and anti-dandruff.”

Instead of searching,

              “Buy new couch,”

They search

              “New cherrywood handmade couch with futon and memory foam cushion.”

Notice the difference?  Longtail keywords are generally longer (3+ words), describing very specific products.  Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail!  They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.

source

Amazon: The King of Longtail Keywords

While they are a retail giant now, Amazon is the classic example of longtail keyword success.  When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller.  Bookstore giants like Barnes n’ Noble were dominant on these popular titles.

Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title.  However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.    

Conclusion: Google Core Supports Longtail Keywords

If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow!  If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today!  We have the niche expertise to power your digital marketing success 😊

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Growth Academy

Creating relevant content for your store

what content can you create?
what content can you create?

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

How to create relevant content for your e-commerce website
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Ad360 News

Ad360 hits 250 monthly clicks from Google!

google search impact: 250 clicks
250 clicks in 28 days from google search for Ad360.media

Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!

That’s the 1st time we get that many clicks – almost 10 per day!

What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.

Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!

Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.

We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.

Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:

Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!

Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click! 14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify

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Growth Academy

Google Core Web Vitals matter even more

google core web vitals matter even more
google core web vitals matter even more

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.”  Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update.  While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices.  While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic.  We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals! 

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update.  It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted.  If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

source

News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search.  Stay tuned for new developments and insights on this story!

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Growth Academy

Massive Google Search Update Impact

Massive Changes in Search Results
Massive Changes in Search Results

2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.

If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.

We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.

There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).

In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.

Categories
Growth Academy

Google Search – May 2020 core update

Google Search May 2022 Core Update
Google Search May 2022 Core Update

Google just announced the May 2022 core update for their Search algorithms!

This means that they’re starting to roll out massive changes to their ranking algorithms and that your website might be heavily impacted – positively, or negatively.

The previous large update like this one – called core updates – was in November 2021. Although Google is making changes all the time to their algorithms, they release a major update only every few months. These are likely to have a deeper impact on your website’s ranking in the Search Engine Response Pages (SERP).

Note that Google hasn’t disclosed what these new changes are specifically. The Google Search Engine algorithms are their secret sauce, so there always very secretive about how they work.

So what to do if your website is negatively affected?

Google says there’s no quick fix to turn things around if your rank drops massively.

However, there is a solution. It’s just that it’ll require more efforts to implement: Google advises affected website to work on their content and produce higher-quality content.If you do this, you can expect your search rank to improve over time.

You may ask, ‘What is high-quality content?’

To answer this, Google is pointing out to their guidance to help you produce better content which will be favored by the algorithms. This document is dated August, 2019 (almost 3 years old), but it remains the most up-to-date reference in terms of content quality for Google. They’re even linking to this page in this week’s announcement.

So this remains the best solution to work on Search Engine Optimization (SEO).

If you want to learn more, watch the video on our YouTube Channel ‘Ecommerce Success by Ad360’, in which we review in more detail the Google announcement, and the Google’s recommendations to get better ranked:

Google JUST CHANGED its Search Algorithm! Here is how to react to May 2022 core update

Wishing you a lot of success!

Categories
Growth Academy

3 reasons why Google Reviews matter a lot!

5-stars review image
Google Reviews matter a lot

Google Reviews are an essential way to get more visibility online. These are the reviews left by people on your Google My Business profile, with a rating out of 5 stars, and a comment. Users can add photos too to their reviews (and you should encourage them to do so if you’re selling products!).

These reviews are super important for many reasons!

First of all, they show other people that your business is well respected and liked!

Secondly, more and more people are using these reviews to get more insights about a company and their products & services before making a purchase decision.

Thirdly, they are increasingly taken into account by Google’s search algorithms to determine your rank on Search Engine Response Pages (SERP).

These reviews appear on the right hand side of the search results when users type your business name, or find you from a keyword if you’re sufficiently highly ranked. They are also prominently featured on Google Maps, which can be a great channel to acquire new customers!

That’s why you should definitely ask your customers to leave reviews whenever possible!

This is what we do at Ad360, and we’re super proud and thankful to our customers that they left us our 10th 5-star reviews this week.

https://youtube.com/shorts/clo1_GgJQxI
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Ad360 News

We just hit 100 Clicks from Google Search!

Google - 100 clicks achievement
Google search Console - 100 clicks in 28 days

Yesterday, we got a great news by email: Google search Console congratulated us on reaching 100 clicks in a 28-day period for the 1st time!

This is the result of months of content we’re producing every day in this blog, to share with you insights and tips!

Our goal is to make business owners happy, productive and successful!

Come back to this blog every day to get a new free article and learn about e-commerce and marketing best practices!

Here are a few examples of recent articles that we hope you’ll find interesting:

Book a Demo and a Free Consulting call with our team.