Tag: Website Audit

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Growth Academy

Google Core Web Vitals matter even more

google core web vitals matter even more
google core web vitals matter even more

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.”  Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update.  While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices.  While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic.  We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals! 

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update.  It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted.  If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

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News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search.  Stay tuned for new developments and insights on this story!

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Growth Academy

WooCommerce Tradeoff: Time or Money?

WooCommerce - Time Vs Money
WooCommerce Tradeoff: Time versus Money

Cheaper “Per Month” Plans, Costly Website Repairs

The WooCommerce “plugin” for WordPress is free, meaning the only costs come from paying for website hosting, your domain name, and security certificates. Furthermore, WooCommerce sites are much more flexible, allowing you to add features and connect outside services (e.g. – Etsy stores, Mailchimp), with no problem.

… That is, if you are familiar with coding!

The downside to WooCommerce’s cheap base plan and customizable features are that many storeowners will complain of the hours they themselves spent trying to fix “bad code” on their site, or the hundreds of dollars they had to pay a developer to come in and do the fixes for them. 

Many owners who are not tech-savvy have huge problems with speed load times, which we’ve talked about as being one of the most important features of your e-commerce site.  WooCommerce owners may be saddling their site with plugins that are unnecessary.  However, if you are not a coding-savvy storeowner, it can become incredibly frustrating to hire a web developer every time you want to update your product line.

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A Website Audit Identifies the Solutions to Your WooCommerce Store

If you already have a WooCommerce store, and have experienced any of the issues above, Ad360 is the solution to your website promotion and repair!  We offer a free website audit, can identify any issues with site speed, and make sure your store is ready to succeed online 😊

Categories
Growth Academy

Top 3 Secrets for New Shopify Stores

Shopify Store Growth
3 secrets for Shopify Stores

New e-commerce store owners – learn the vital early steps to increase sales on Shopify!  These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy.  We’ll also reveal how to advertise beyond Google & Facebook!

Get a website audit

Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down.  It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!

Don’t just use Google Ads or Facebook  Ads

Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.”  If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!

Clear, Written-Down Shopify Marketing Strategy

Here’s the hard truth: most Shopify sites have great products and horrible online marketing.  That is why most end up failing.  

Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.”  If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down.  Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:

  • Set a $10 daily budget for online ads ($300/month)
    1. Pick (insert favorite site here) to run two “test” ad campaigns on
    2. Create ad banners or auto-generate ads with Ad360
    3. Research competitors and define my “target audience” based on demographics (e.g. – age, location) interests, and previous web behavior
    4. Make sure I have apps ready to analyze my customer data
    5. As my ads are “seen” and “clicked through,” make sure I can interpret data to refine my strategy, pick the more effective ad, and write down key insights while running another “test” campaign with Ad version “A” and Ad version “B”
    6. Don’t change too many elements for each “Ad version” You won’t know what change made the biggest difference!

Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!

Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!