Category: General

Ad360 Blog General Categories

1-Click Ads are coming to WooCommerce!

Post author By Xavier Litt
Post date June 20, 2022

Ad360 + WooCommerce

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Tags 1-click, ad360, ads, advertising, app, ecommerce, growth, plugin, WooCommerce, Wordpress

Growth Academy

Google Core Update: Trouble for SEO?

Post author By William McMahon
Post date June 14, 2022

Google Core Update: SEO trouble?

Some E-Commerce Owners are Frustrated by Google Core’s Update

It’s clear that Google’s Core Update has already affected a lot of businesses online. While the new Search Engine algorithm just began rolling out in May 2022, some e-commerce sites reported immediately falling out of the SERP rankings for important keywords, as well as seeing a drastic drop in clicks and impressions on the site. Take the following tips below as a starting point to improve your Google SERP ranking.

Click here for part I of our coverage on the Google Core Update

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Increase Posting Frequency

The most effective way to rebuild and grow your SEO, as well as your e-commerce sites online visibility, is to begin posting more frequently on your site.

Did you have a blog post rocket to the top of the Google charts two years ago? That’s great, but it won’t be enough to continue thriving following the May 2022 Google Core Update. If you are staying current and up-to-date on the major trends within your industry, Google is going to be rewarding you with a boost in page ranking!

2. Strive for Originality

On top of that, Google will now be rewarding sites that post original content. If you are reposting content from another site or using AI-generated content, Google is going to ding you. Also, if the quality of the content is basically a rambling word salad, and considered not useful for users, Google will rank that lower, as well.

Best Solution: Diversify your Traffic Generation Avenues

Aside from posting original quality content for frequently, it’s important that e-commerce business owners use the Google Core Update as a wakeup call to not rely solely on the search engine giant for their revenue!

You can begin ad campaigns with Ad360 in one click that bring visibility to the entire web, meaning you get impressions from outside Google’s display network and across all apps. On top of trying out various social media platforms, business owners can ensure that even if the Google Core Update affects their traffic from search engine’s other revenue streams and ad channels pick up the slack!

Tags blogs, Google analytics, Google Analytics 4, Google Core, Google Display Network, Google Search Ads, independent web, Quick Ads, search engine optimization, SERP, web content

Growth Academy

Google Core Web Vitals matter even more

Post author By William McMahon
Post date June 13, 2022

google core web vitals matter even more

Google Algorithms Control your SERP Ranking

Because of its ubiquity on the market, Google holds huge influence on your e-commerce store’s visibility and viability through your site’s SERP: “Search engine results page.” Being ranked on the first page in Google search is the aim of any successful e-commerce business, so many will research or hire experts in “Search Engine Optimization” (SEO) to do just that!

Big News: Changes to Google’s Core Algorithm?

After following the same guidelines for the past few years, Google has officially begun rolling out the next “Google Core” algorithm update. While the implications of this update will not be clear for several more weeks, its important for e-commerce businesses to be aware of how Google’s Core Update could affect the visibility of their e-commerce site.

Double-Check Your “Core Web Vital” Metrics

Core Web Vital metrics include your site’s page speed, its response to user input, and the stability of the webpage loading across different devices. While it’s early on, it appears sites with strong core vitals are immediately seeing a boost in traffic. We’ve mentioned the importance of webpage speed here, so make sure you get a comprehensive website audit to check these core vitals!

While anecdotal, some online business owners reported seeing a 25% spike in traffic following the Google Core Update. It appears the strong fundamentals of their “Core Web Vitals” played a role in their boosted visibility online.

Also, it is clear that sites with original content are being boosted. If you have AI-generated content, or have boosted the work of someone else, Google now has software that spots the duplication of content, resulting in a lower SERP for your e-commerce store.

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News Updates on Google Search Algorithm

Since Ad360 is devoted to helping e-commerce businesses successfully advertise their quality products online, we are paying close attention to the rollout of Google’s Core Update for Google Search. Stay tuned for new developments and insights on this story!

Tags google, Google analytics, Google Analytics 4, Google Core, Google Universal Analytics, Online Marketing, Page Load Time, search engine optimization, seo, SERP, Website Audit

Growth Academy

Apple reveals Pay Later – available on Shopify!

Post author By Xavier Litt
Post date June 7, 2022

Apple Reveals Pay Later

Apple just revealed a major new financing feature!

Apple enters the competitive “Buy Now Pay Later” (BNPL) market, forecasted to be $40 billion by 2030.

All merchants in the US that have Apple Pay enabled will automatically benefit from this update, without any additional integration required. That includes all Shopify merchants!

What do you think about BNPL solutions? Have you tried them already for your business?

Apple reveals Pay Later with no interest or late fees! Available for all Shopify merchants

Tags apple, apple pay, BNPL, Buy Now Pay Later, ecommerce, financing, pay, pay later, payment, shopify, store

Growth Academy

Massive Google Search Update Impact

Post author By Xavier Litt
Post date June 6, 2022

Massive Changes in Search Results

2 weeks ago, Google announced a major Search Engine algorithm update: the May 2022 Core Update.

If you want to learn more about what a core update is, we had written a previous article about this, which you can read here.

We now have more info and feedback from website owners about the changes. And it turns out the shake-ups have been massive.

There have been massive movements, positive as well as negative, in website rankings in Google Search Engine Results Pages (SERP).

In the video, we share some data analysis about the Google update aftermath and the community’s reaction from marketers and website owners.

Tags google, search, seo, SERP

Growth Academy

Automate Your WooCommerce Store

Post author By William McMahon
Post date June 2, 2022

WooCommerce - Automate your Store Growth

Manual Ad Placements – Time Consuming and Frustrating

Manually setting up ad campaigns, through platforms like Facebook, Google, and more, are seemingly not an exact science. Plenty of WooCommerce business owners throw ads up across social media, but don’t understand why they are paying so much for such paltry results.

Unless you are a digital marketing expert, knowing where and when to place ads can seem almost esoteric – but automated ad placements are much more powerful than you think!

Programmatic ads are what major companies like Google, the Economist, TNT, and other major corporations use to get the best ad placements for the cheapest price. Now, there is software that exists that brings the same online promotional power to small and medium-sized businesses. If there is one aspect of your online business to automate, let it be your ad placements. It will save you hours of time a day and the constant headaches of playing “trial and error” with your online ads

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Automating Customer Data Collection & Retargeting

Furthermore, to increase sales on WooCommerce, storeowners need to have software that gathers the profile info of whoever sees and interacts with the ads! That way, you can continue showing them promotional specials in the future, targeting them with your products without having to lift a finger. This kind of precision in your digital marketing (especially at scale) is simply impossible with at least some level of automation.

Tags Ad Retargeting, automate, Email Ad Retargeting, Programmatic Ads, WooCommerce

Growth Academy

Make WooCommerce Mobile-Friendly!

Post author By William McMahon
Post date June 1, 2022

woocommerce mobile friendly

The Tide has Turned: Mobile Users Outnumber Desktop

Within the last few years, mobile users officially tipped the scales over desktop ones: 61% of website visits in the US came from mobile in 2020, while worldwide the number rose to 68.1%. However, for many business owners who comes from traditional “brick-and-mortar” backgrounds, it can be difficult to handle both a beautiful desktop WooCommerce site alongside a smooth mobile user experience.

As we’ve written about before, e-commerce sites need to adapt their mobile layout to the design features and limitations of viewers browsing their site on a tinier screen!

That means more simplistic visuals, “swipe-through” slideshows (to browse product after product), and clickable buttons that “expand” or minimize content/product descriptions. That way, you can neatly pack in all the features of your site without overwhelming users browsing on their phone.

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WooCommerce Mobile is a Whole Advertising Frontier

Along with that, advertising your WooCommerce store across mobile apps gives you a whole new level of promotional exposure. Again, your mobile ad designs need a different aesthetic when compared to desktop. The dominant form now are “swipe-able” slideshows that present your product with a beautiful, simple, bold background. That way, while playing their favorite mobile game or browsing their favorite news aggregator, users see ads for your WooCommerce store!

Diversifying where you place your online ads is key to a successful digital marketing strategy. It can seem a bit overwhelming to think about at first, but it is much easier than you might think to be running ad campaigns on desktop, mobile apps, and across the web. By fine-tuning each ad campaign to the medium it runs on, you have a much better chance of increasing your WooCommerce sales 😊

If you want help automating your ad placements for the best results, reach out to try Ad360 today! Our free two week trial gives users a chance to realize the significance of running both desktop and mobile-friendly ad campaigns – all with only a few clicks.

Tags Mobile Ads, mobile ads vs. desktop ads, online store design, Quick Ads, WooCommerce

Growth Academy

1 Click Ads for WooCommerce

Post author By William McMahon
Post date May 31, 2022

WooCommerce 1-click ads

Set a Daily Budget

First, to take control of your online marketing, establish a “daily average” budget you can spend on advertising. New stores can gain traction across the web with as little as $5/day ($150/month). From there, a general rule of thumb is 5-10% of your revenue goes back into marketing overhead.

Calibrate Your Custom Audience

Second, you need to begin targeting your custom audiences! You can target customers based on demographic info (e.g. – age, gender, location), or interests they express online. Make sure to dive into research on your custom audiences – they will be your most likely customers!

Retarget Likely Customers

Ok, so you’ve set a daily budget, established large swaths of your custom audience, and now you’ve put out some nice ads. The metrics show that roughly 10,000 users viewed the ad from either their desktop or mobile. But barely any clicked through or bought!

Do not be discouraged, this is normal. Just remember, if even 1% of those 10,000 end up becoming customers, that’d be 100 new orders to your WooCommerce store. So, how do you up that conversion rate to become a truly successful online business?

Automate Ad Placements for Peak Conversions

There is software, easily accessible on the market, that can automate ad placements for the cheapest price and maximum exposure. Retargeting software could further increase your conversion rate to 2-3%, putting in the elite tier of e-commerce stores. In fact, the top 10% of all online stores have a conversion rate of 3.8% or higher.

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Virtually all the most successful e-commerce stores deploy automated ad placements to get affordable ads with great visibility. They also all use savvy digital marketing techniques – like retargeting – to increase their WooCommerce sales. How? By reaching back out to customers who have seen their ads across the web and social media! After a few “touches,” customers are ready to go from “browsing” to “buying.”

Feel free to check out Ad360’s Quick Ads, to trial automated ad placements. It only takes one click to organize your next ad campaign!

Tags Ad Retargeting, Advertising Budget, Custom Audiences, Digital Marketing, Quick Ads, WooCommerce