Category: Features Highlights

This Categories includes articles which highlight the features of the Ad360 Products.

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Features Highlights General

What is Connected TV advertising?

Connected TV Advertising
Run ads on Connected TV inventory
Ads on Connected TV & Gaming Consoles

Ever since the advent of television, advertisers have leveraged the power of this medium to reach millions of consumers, captivating them with compelling stories, catchy jingles, and brilliant taglines. Fast forward to the digital age, and the evolution of television has brought us a game-changing platform – the Connected TV (CTV).

CTV isn’t your regular television; it’s much more. As the name implies, CTV refers to any television that connects to the internet, either inherently, like Smart TVs, or through an external gadget such as a digital media player or streaming stick. The exciting world of CTV is filled with a variety of devices like Roku and Apple TV that facilitate streaming, internet-enabled Smart TVs, internet-ready gaming systems like PlayStation, and devices for cable and on-demand content, such as set-top boxes. It’s like having the best of both the television and the internet worlds, right at your fingertips!

Now, let’s delve into the types of content that this digital powerhouse can accommodate. At its core, CTV delivers three main types of content: internet-delivered content, traditional TV, and on-demand TV. The first category mimics your traditional TV programming but is delivered over the internet by video content providers. Traditional TV, as we all know, follows a schedule and is broadcasted through regular networks. On-demand TV, on the other hand, breaks free from the constraints of schedules and allows viewers to stream TV shows at their own pace – think of it as TV that operates on your time!

With this wide variety of content and flexible viewing options, CTV’s implications for advertisers are far-reaching and incredibly exciting. Imagine a world where your TV ad could leverage the advantages of both high-impact, large-screen formats and the precision of programmatic digital advertising. That’s precisely what CTV offers – the ability to target ads down to the geographic location or even specific zip codes.

But the opportunities don’t stop there. You can run your ads across multiple content categories like Over-the-Top (OTT) content, linear TV, Video-On-Demand (VOD), and even in-app placements within Connected TVs and gaming consoles. This breadth of options means advertisers can reach audiences who are increasingly cutting the cord and moving to digital video platforms.

To sum it all up, Connected TV is revolutionizing the advertising landscape. With its capability to offer diverse, high-quality content and the precision of digital targeting, CTV provides an innovative and effective platform for advertisers to reach and engage with their target audience in unprecedented ways. If you’re an advertiser seeking to amplify your brand’s visibility and increase customer engagement, it might be time to plug into the power of Connected TV!

To learn more about Ad360’s CTV capabilities, please don’t hesitate to contact us here.

Categories
Features Highlights General

How to use keyword targeting effectively

Keyword targeting feature cover image for Ad360
Keyword targeting feature cover image for Ad360

Digital advertising continues to become increasingly competitive.

So reaching the right audience with the right message at the right time has become more important than ever.

Therefore, let us tell about how to use keyword targeting effectively

One way advertisers can achieve this is through keyword targeting, a powerful feature offered by Ad360.

We enable our clients’ ads to be displayed to a highly engaged audience actively searching for products or services like theirs.

What is keyword targeting?

Keyword targeting is a digital advertising strategy that involves selecting specific keywords relevant to a product or service and displaying ads to users who are searching for or engaging with content related to those keywords.

The most common keyword targeting features are, for instance:

E-commerce brands

  • “running shoes”
  • “smartphone accessories”

Travel company

  • “beach vacations”
  • “flight deals”

Financial services company

  • “investment opportunities”
  • “retirement planning”

This strategy can work and is the most widely used one, but we have gone further to be much more specific, therefore increasing the efficiency of the ads.

How we use keyword targeting

Ad360 takes this strategy one step further by also placing ads on websites where specific words or sentences are written, ensuring that our clients’ messages are displayed in the most relevant context possible.

So instead of keyword targeting only related to Search Ads, we use keywords that will actually be on the websites, blogs, or pages that our customers’ audience are visiting.

Below are just a few examples of how Ad360 uses keyword targeting across various industries to reach a highly relevant audience and achieve advertising goals.

Hotel chains expanding to new locations

  • “Opening a new hotel branch checklist”
  • “Franchise hotel expansion best practices”
  • “Opening a new hotel location marketing plan”

Fitness brands selling a Keto diet program

  • “should I work out during a keto diet”
  • “how to succeed my keto diet”

Software companies selling accounting programs

  • “saving time preparing my VAT”
  • “automating my bookeeping”
  • “avoid spending too much time doing my accounting”

The possibilities are endless, and Ad360’s keyword targeting feature enables advertisers to display their ads to the most relevant audience, increasing their chances of achieving their advertising goals.

We go beyond simple keyword targeting

At Ad360, we understand the importance of reaching your target audience with precision and efficiency.

That’s why we offer a wide range of features that go beyond keyword targeting to help advertisers achieve their advertising goals.

Our platform also offers hyperlocal targeting, cross-channel and multichannel advertising, retargeting, and many more features that help advertisers reach their target audience in the most effective way possible.

Ad360 is a leading digital advertising platform that offers advertisers advanced targeting capabilities, real-time reporting, and a simple, user-friendly interface.

Our platform is designed to help advertisers achieve their advertising goals, whether they’re looking to increase brand awareness, generate leads, or drive conversions.

To sum up, Ad360’s keyword targeting feature is a powerful tool for advertisers looking to reach a highly engaged audience actively searching for products or services like theirs.

By displaying ads in the most relevant context possible, advertisers can maximize their ROI and minimize wasted ad spend.

To learn more about Ad360’s keyword targeting feature and how we can help your business grow, please don’t hesitate to contact us here.

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Features Highlights

1-Click Ads are coming to WooCommerce!

Ad360 + WooCommerce
Ad360 + WooCommerce

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Categories
Features Highlights

Start Ads in One Click with Quick Ads

Start promoting your store in just 1 click
Quick Ads by Ad360 App for Shopify

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns.  EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!

Categories
Features Highlights

How to create a Line Item?

How to create a Line Item?
Ad360 App for Shopify - Guide - How to create a Line Item

A step-by-step guide to starting a line item from scratch in Ad360 App for Shopify

A Line Item contains settings allowing Ad360 to know which audiences to target (e.g. focusing on specific geolocations) and which creative asset to show them.

1. Select your Campaign

Firstly, you need to select the Campaign under which you want the line item to be created. To do this, go to the campaign section and you will see a list of your campaigns.


2. Add Line Item

You can add a line item from the campaign page, or directly from the “Add a Line Item” button.


3. Select a Line Item type

If you click the “Add a Line Item” button you are given the following options: Menadex, Google Ads or Facebook.


Google Ads and Facebook allow you to import into Ad360 advertising campaigns even if they run on the Google Ads or Facebook platforms, so that you can manage all your ads in one place.

Menadex is our own media offering, enabling your ads to run on millions of independent websites and mobile apps. More details below:

➔ Menadex line item option.

When you have clicked onto the “Menadex” option, you will be redirected to the Menadex line item creation page. Here you can add the name for your line item and enter a specific budget.

● You can choose a “Smart Collection” from your store to use for the line item.

4. Choose an Option For Targeting

This determines where, and how many ads are going to be seen by users on theweb.

The different tabs can be accessed by clicking on the cards.

5. Option: Geotargeting

Geotargeting allows you to select specific places where your ads will be seen:

● You can select an entire country for example: the United Kingdom.

● You can also select specific cities for example: Berlin, Germany and Paris, France.

● Additionally, you can choose specific types of places, such as an airport, for example: JFK Airport. You can add as many places and types of places as you require for your ad to be displayed to web users.

6. Option: Hyperlocal Tab

Secondly, you can add an area in the Hyperlocal tab, this will allow you to draw a specific zone on the map for your ad to be seen.

For example: San Francisco, over the Pacific Heights neighbourhood. – Your ads will only be seen in this area, and in the locations, you have selected in the Geotargeting tab.

7. Option: Devices

In Devices you can even select which devices your ad will be displayed on, by default, all devices are selected, however you can select only one or two if you prefer.

The options are: Desktop, Mobile, Tablet.

8. Option: Creatives

Finally, you can decide which ad banners or videos to show users: if you have creatives, you can upload them by using the “Upload Creative” button.

You can add standard banner display creatives, as per the IAB (Internet Advertising Bureau) specifications.

Choose a size in the list which matches your creative, or a video in one of the given aspect ratios.

If you already have creatives uploaded, you can associate them from your library, and you can link using the “Associate Creatives” button.

If you do not have any creative assets, don’t worry because you can create these in the Creatives Studio.

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Features Highlights

Automatically generated ad banners

Creatives illustration
Advertising creatives automatically generated

It’s never been easier to start advertising all over the web and in mobile apps, thanks to Ad360 App Dynamic Creatives.

Ad360 App for Shopify automatically and instantly builds creatives banners for your ads. You can also customize these banners and change the logo, background, button and text colors.

The Product details such as the image, price and title are automatically retrieved from your Shopify store. It’s instantaneous, and very easy. Save time and money, and get creatives assets right away.

Ad360’s goal is to make it super easy for everyone to advertise their products everywhere, in multiple ad formats, and grow their business!

If you’d like to learn more, book a demo to see this in action by yourself.

Categories
Features Highlights

Turn product collections into ads

Product collections illustration
Product collections

Discover the easiest way to start advertising your Shopify products collections!

Ad360 App for Shopify leverages the Automated Collections feature of Shopify so that you can automatically advertise for all the products that are part of your chosen Automated Collection.

Ad360 simplifies the management of your ads thanks to advanced automation and machine learning algorithms.

The Ad360 App makes decisions to automatically manage the campaigns budgets, bids, targeting  and other settings so that your advertising budgets goes towards the users most likely to buy your products.

All the heavy lifting is done for you, so that you can relax and focus on your core business while the magic happens.

It’s never been easier to start advertising for your business! Click to book a demo and find out how Ad360 can help you succeed.