The internet is amazing for small businesses when it comes to pure visibility. If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online.
The question becomes… what do you tool with the data gathered from advertising via Shopify? How can you make incremental improvements on your ad campaigns without draining your budget?
Crucial Customer Data to Collect
The most important Shopify advertising tool is organized, cogent customer data analytics. To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:
Where did the user see my ad?
Did they click through?
How much time did they spend on my site?
Did I capture their email or other contact info?
What demographic are they? (age, gender, profession, location, income level, etc…)
The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis. Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!
When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media. That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps. As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊
Ad360 – The Ultimate Shopify Advertising Tool
Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you canstart ads in one click! From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉
Amazon revealed yesterday a new service for merchants: “Buy with Prime”.
For the first time, merchants outside of the Amazon.com marketplace will be able to offer the same benefits to Prime customers as they get on Amazon. This includes free shipping, next-day delivery, and free returns!
To be eligible, members will need to be part of the “Fulfillment by Amazon” (FBA) program in which Amazon takes care of the warehousing, shipping, and returns.
Through this new service, Amazon clearly wants to accelerate with FBA and take on additional market share, especially with Direct to Consumer (DTC) and long-tail merchants.
That’s why many analysts see this move as a jab at Shopify’s business.
YouTube – Amazon reveals Buy with Prime – Is this a direct attack towards Shopify?
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While Facebook ad retargeting is effective, there are limitations to promoting products solely through social media! This post explores how to broaden your online store’s visibility, and use “layered retargeting” to reach customers across the entire Internet – not just Facebook 😊
Increase Sales on Shopify by Retargeting Outside of Facebook
Business Owners using Facebook ads may have noticed that, while effective, there are clear limitations to advertising on the Facebook network. Sure, it gives access to popular platforms like Instagram, but remember there are roughly 5 billion people who use the internet regularly! While Facebook has ~2 billion regular users, you miss out on 3 billion potential customers by showing ads only on Facebook.
Who knows? Your niche audience may not be big fans of Mark Zuckerberg 😉 To increase sales on Shopify, business owners need to find ways to look beyond advertising only on social media. While it’s undoubtedly effective, there are marketing tactics that layer ad retargeting, thereby reaching users in and outside of Facebook.
The Undeniable Effectiveness of Ad Retargeting Campaigns
… But let’s analyze those numbers a little deeper. While retargeting on Facebook has its merits, 20% of e-commerce businesses in the same survey reported no benefits from their retargeting campaigns.
So, we decided to dig a little further and ask, “Is there a way to broaden retargeted Facebook ads beyond social media?” Doing so, and placing ads in different contexts, may be the key to giving these ad campaigns a boost – and increase sales on Shopify in the process.
First, we need to identify the limits of Facebook ads.
50% of customers online say they like shopping through platforms like Facebook stories… but what about the other 50%? If you are limited to retargeting only through the Facebook (Meta) network, you are potentially losing out on reaching half of your customer base. Other users want to see ads in different online contexts – beyond their social media account!
To increase sales on Shopify, it is best your e-commerce business gets exposure beyond social media.
Why? Credibility and Brand awareness.
Showing ads to retargeted users – when they are not on Facebook itself – is impossible with Facebook’s software. That could mean the impact of your retargeted ads are limited, as customers will be inclined to write your brand off as, “That store that only pops up on Facebook.”
To many, that limitation could hurt your brand and make it look less legitimate in the eyes of potential customers. Layering on a broader retargeting service will allow you to show ads to those same users not just on Facebook – but across the entire web. This enhanced brand visibility will make your store appear more viable in the eyes of potential customers, driving more traffic and increasing your sales on Shopify.
Layering “Web” Retargeting on Top of Facebook Retargeting
They key to maximizing the effectiveness of your ad retargeting campaign is to reach beyond social media, and use tools that enable retargeting across the web.
In that scenario, an online user could see your ad on Facebook first, then have a moment of déjà vu when the same ad pops up while they browse a news app on their phone! When the ad appears a third time on their favorite independent blog site, the credibility of the brand has been confirmed in the eye of the customer.
Seeing the store’s promotions in multiple online contexts makes them feel like checking the store out is worth their time, as it engaged them with multiple touches without appearing repetitive. This is the power of layering web retargeting on top of Facebook retargeting – you reach customers when they are in different states of mind, upping the chance they take note of your online promotion. The broadened visibility can help increase your sales on Shopify and boost your brand’s reputation.
Conclusion: Use Menadex to Layer Web Retargeting on top of Facebook
Hopefully by now, you see the promotional power of ad retargeting online businesses. However, very few businesses know how to layer web retargeting on top of their advertising efforts on social media. Broadened web visibility could be the keystone to increasing sales on Shopify!
If you want to get the best return on your ads spent (ROAS), try a free demo by Ad360 today! Our Menadex media offering will automatically layer web retargeting on top of your existing ad campaigns, ensuring you get the broadest appeal and best bang for your buck.
Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting
If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web.
That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify!
However, did you know that there are ways to deploy “layers” of ad retargeting? The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network. In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.
Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊
Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform
To start, remember that platforms like Google offer their own remarketing programs that can be toggled on. This is a no-brainer. If you are not already using this baseline ad retargeting technique, you are allowing ~98% ofall of your web traffic to “fall through the cracks.” With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.”
Step 2: Layer Ad Retargeting that Works Across the Entire Web
Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up! Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users.
What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.
There are currently ~2 million websites linked to the Google Display Network… but there are over200 million active websites across the web! So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing. After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.
Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential
For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet.That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness.
If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360! We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google. Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!
You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there. Read our refresher of how to increase sales on Shopify through upgrading your store design.
Aligning Theme Colors with Your Brand
There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing. In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.”
Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify. Remember that the colors don’t have to take up the same amount of space on your site! Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings. Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!
Dynamic Media: How Should You Incorporate Pictures & Video?
If you are going to utilize lots of multimedia, make sure your site’s speed is optimized. Big files uploaded to your e-commerce site can make it clunky and slow to users.
Every online store is different, so you can play around with your incorporation of pictures and video. Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services. Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!
Check out a list of excellent online stores here and here – you may pick up a key tip to increase your own Shopify sales!
Well-Placed Interactive Buttons
Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:
“Call to Action” buttons
Social media links
Trust badges
links to specials or products on sale
To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate. If you have a product on sale for the next month, for example, you may want to update your site to reflect that! Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.
We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages. They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them. Place CTA buttons around key text, images, and videos! It makes shopping easier for the customer and will help increase your sales on Shopify.
At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges. They are easy to place and bring extra layers of connection and credibility to your Shopify site,
Conclusion: Shop Design is Fundamental to Increasing Sales on Shopify
Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think. It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!
If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today. We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!
They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify. This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!
Authentic Blogs Support your Shopify Sales
Recently, Google announced that any AI-generated content online will be labelled “spam.” Business owners should reassess the content they are putting out to catch their audience’s audience. Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information.
So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece. There’s no need to push your products too hard. Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment. Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.
Blogs Complement Social Media & Video Ads
Think of regular blog posts as an extension of your social media posts. In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok! All these engaging posts provide a comprehensive narrative you can build regarding your brand and business.
You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels. It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click. It’s simple on a technical level, but it does wonders for your reputation online.
An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience. Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry. If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.
Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation
You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…? Not a good sign! It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.
Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine! Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine.
Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus! Some weeks, it is simply the consistent effort that will benefit your store in the long run. Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic. Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder! As we all know, a higher spot on Google’s rankings means increased sales on Shopify.
After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom. In this world, everyone could use a little self-promotion, so have it!
If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read? What kind of post would I sit back and appreciate someone putting into words for me?” If you know your audience, they’ll appreciate your work, too.
For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today. Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales. See what we did there? 😉 Reach out today!
Convert more by highlighting your offer the right way
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
YouTube Video: How to Present your Offer to Convert MORE
Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!
If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:
Runnings Ads Across Every Online Platform is Too Complex
There are pros and cons to leveraging multiple online platforms for your ad campaigns.
Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways. On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!
… It also sounds super complicated. Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites. Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy. Just the thought of lining up sales metrics from these separate ad channels gives us a headache!
That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof. Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊
The Problem with Disparate Ad Campaigns
Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress. In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually.
The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate!
Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels. You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.
It’s a scientific fact that humans only have so much brainpower for decision-making each day. If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them!
This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress. Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order. Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:
Was that ad campaign for brand awareness or boosting conversions?
Why did I run that ad campaign on Facebook instead of Google again?
What was different about these two ad campaigns? Was it the visual I used, or was it different text descriptions?
Why did I pay-per-click for this ad but paid per 1,000 views on this one?
A Streamlined Ad Dashboard – The Key to Digital Marketing Success?
Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface. Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!
Advertising on multiple platform of your choice, and across the entire web – will feel easy. By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.
Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you. In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.
Experience Ad360’s Central Ad Dashboard for Yourself
Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy. Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click. If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!
Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product. When they say “a picture is worth a thousand words,” here are some stats to back that up:
Visual content is processed by the brain 60,000 times faster than text
Visual stimuli makes up 90% of all info transmitted daily
If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify! This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.
Importance of Digital Ad Design
In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps. It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself.
That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site! If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality. Your digital ad design quality needs to match your product quality to boost your Shopify sales.
Digital Ad Design Aesthetics – The Key to Increasing Sales on Shopify
If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns. Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple.
Note the beautiful hue in the background and the simplicity of the design – the product centered with the logo in the top-left corner.
High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye. Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line. To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.
Keys to Digital Ad Design Success
To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:
1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual
2. Pick colors that complement each other
3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)
4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues
5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE. ONE PRODUCT, ONE IMAGE! Only use multiple images if you have a specific design model in mind
6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual
Ad360 Can Automatically Generate Eye-Catching Visuals for Your Business
A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations. Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.
If you want to try automating your ad visuals, try a free demo by Ad360 today! On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals. From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊
As a storeowners trying to increase your sales on Shopify, you may have noticed that Shopify itself has been in the news lately!
While still up over 900% since its launch in 2018 – which is amazing – there was a recent slump in Shopify’s stock price. To address the issue and set up the company for future success, Shopify announced a 10:1 stock split.
What does this mean? It doesn’t affect anything other than the volume of shares. For example, if you owned 100 stocks of Shopify worth $10 each, there are now 1,000 shares – but each one is now worth $1!
Since you are focused on boosting your own Shopify sales and not much else, it may help to answer the question – “Should I be worried about the recent news of Shopify’s stock?”
Quick answer – no! Shopify is poised to reap the benefits of the e-commerce industry’s growth the next several years, meaning the over 2 million users can ride the wave of their success 😊 Read below for more info on Shopify’s future prospects!
Shopify is Partnered with the Major Tech Platforms
When trying to figure out how to increase Shopify sales for your own store, know that Shopify itself is doing the same! Having full integration with the most widely-used tech platforms means that a temporary slump in stock price – or the news of a 10:1 stock split – will not impact its users in any significant way.
You can rest easy that Shopify itself is trying to figure out how to generate more sales on Shopify for you! While on a different scale, leveraging major partnerships with social media companies like Tik Tok mean that the future looks bright for Shopify and its millions of merchants.
A Temporary Slump Won’t Stop E-Commerce Growth
Some folks worry that, coming out of the pandemic, e-commerce stores may take a hit as customers flock back to brick-and-mortar stores. On the whole, as you look for how to increase Shopify sales on your own store, remember this fact for motivation:
Of all the major e-commerce platforms, Shopify is arguably in the best position to reap the rewards of online retail growth. So, while you figure out how to generate more sales on Shopify, keep an eye out for more tools added to the Shopify brand! There major be some digital marketing innovations on the horizon that better democratize the e-commerce space, meaning even the most tech-averse storeowners may find success online 😊
Try the Ad360 App to Help Increase Sales on Shopify
We hope you are convinced and feel secure with your decision to open a store on Shopify’s e-commerce platform. There is no reason for merchants to be worried about the recent news in the stock price and stock split.
However, figuring out how to increase Shopify sales is a big challenge! If you want help simplifying the process down to a few clicks, reach out to try a free demo from Ad360 today. With our flagship feature, Quick Ads,you need only set your daily budget and target location for ads – we’ll handle the rest, taking your online ad campaign creation to the next level 😊 Contact us today!
