Tag: ecommerce

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Growth Academy

The Impact of Shopify’s Stock Split

Shopify’s Recent 10:1 Stock Split

As a storeowners trying to increase your sales on Shopify, you may have noticed that Shopify itself has been in the news lately! 

While still up over 900% since its launch in 2018 – which is amazing – there was a recent slump in Shopify’s stock price.  To address the issue and set up the company for future success, Shopify announced a 10:1 stock split. 

What does this mean?  It doesn’t affect anything other than the volume of shares.  For example, if you owned 100 stocks of Shopify worth $10 each, there are now 1,000 shares – but each one is now worth $1! 

Since you are focused on boosting your own Shopify sales and not much else, it may help to answer the question – “Should I be worried about the recent news of Shopify’s stock?”

Quick answer – no!  Shopify is poised to reap the benefits of the e-commerce industry’s growth the next several years, meaning the over 2 million users can ride the wave of their success 😊  Read below for more info on Shopify’s future prospects!

Shopify is Partnered with the Major Tech Platforms

While other e-commerce sites are out there, Shopify is one of the strongest platforms due to its partnerships with tech companies like Meta, Tik Tok, Alphabet, and JD.

When trying to figure out how to increase Shopify sales for your own store, know that Shopify itself is doing the same!  Having full integration with the most widely-used tech platforms means that a temporary slump in stock price – or the news of a 10:1 stock split – will not impact its users in any significant way.

You can rest easy that Shopify itself is trying to figure out how to generate more sales on Shopify for you!  While on a different scale, leveraging major partnerships with social media companies like Tik Tok mean that the future looks bright for Shopify and its millions of merchants.

A Temporary Slump Won’t Stop E-Commerce Growth

Some folks worry that, coming out of the pandemic, e-commerce stores may take a hit as customers flock back to brick-and-mortar stores.  On the whole, as you look for how to increase Shopify sales on your own store, remember this fact for motivation:

There is no stopping the e-commerce juggernaut.  E-commerce is poised to surge from $5.5 trillion in 2022 to $7.4 trillion by 2025.

Of all the major e-commerce platforms, Shopify is arguably in the best position to reap the rewards of online retail growth.  So, while you figure out how to generate more sales on Shopify, keep an eye out for more tools added to the Shopify brand!  There major be some digital marketing innovations on the horizon that better democratize the e-commerce space, meaning even the most tech-averse storeowners may find success online 😊

Try the Ad360 App to Help Increase Sales on Shopify

 We hope you are convinced and feel secure with your decision to open a store on Shopify’s e-commerce platform.  There is no reason for merchants to be worried about the recent news in the stock price and stock split.

However, figuring out how to increase Shopify sales is a big challenge!  If you want help simplifying the process down to a few clicks, reach out to try a free demo from Ad360 today.  With our flagship feature, Quick Ads, you need only set your daily budget and target location for ads – we’ll handle the rest, taking your online ad campaign creation to the next level 😊  Contact us today!

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Growth Academy

What differs between Clicks, Users, Sessions?

Clicks vs Users vs Sessions
What is the difference between Clicks, Users and Sessions.

In this video, I’m responding to a question on Reddit about the difference between Clicks, Users, and Sessions on Analytics.

If you’re puzzled too, watch me read and discuss the Google Analytics documentation to make sense of these Advertising and Analytics metrics!

I’m also giving the most probable culprit IMO for this user to have such a massive difference (3x) between clicks and users.

I wish you a lot of success!

Subscribe to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

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Growth Academy

Promote your Shopify Store in 1 click

Start Promoting your Store in one click
One click is all you need to start promoting your Shopify store all over the web

What if you could start promoting your store in just one click?

What if complex advertising tools, headaches setting up tedious targeting options were a thing of the past?

Imagine if you could just log into your Shopify store and start advertising in just 1 click…

This dream is now a reality with Ad360’s Quick Ads!

With just one click, you can start promoting your store and advertise your products all over the web and in mobile apps.

You don’t need any technical knowledge, advertising skills, and marketing experience. You don’t need to have expensive designer-made banners or videos.

With just a single click, Ad360 App for Shopify automatically generates ads based on your product’s image, title, and price, and runs ads on websites, news sites, blogs, and perhaps in your favorite mobile app too!

You’re just 1 click away from starting to grow your business! Book a Demo to see for yourself and join the Ad360 revolution today!

Get a 14-day Free Trial by installing Ad360 App for Shopify today!

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Growth Academy

The Best App to Increase Sales on Shopify

Best App for Shopify
Ad360 App for Shopify to help increase sales.

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

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Features Highlights

Start Ads in One Click with Quick Ads

Start promoting your store in just 1 click
Quick Ads by Ad360 App for Shopify

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns.  EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!

Categories
Growth Academy

Google Ads Remarketing on Shopify

Retargeting Google Ads
Combining Retargeting and Google Ads

Introduction: How To Increase Sales on Shopify Using Google Ad Remarketing

If you didn’t already know, google ad remarketing (aka retargeting) is arguably the most effective tool for how to increase sales on Shopify.  In fact, Google ads and Shopify work symbiotically when set up with “remarketing.”

However, when you see the nuances and options for establishing your Google ads remarketing tag and campaigns settings, plenty of questions arise on how to best optimize your Shopify store for sales success.

This post reviews how Google ad remarketing tags help increase your sales on Shopify.  E-commerce marketing has lots of moving parts and analytics, but even a minor adjustment in your targeted audience can lead to getting more sales.  Dive in to Ad360s view on how to best set up Google ads in Shopify!

Why Retargeting with Google Ads is a Powerful Tool to Increase Shopify Sales

The Google Display Network reaches roughly 90% of all users on the internet – learning all the best online promotional tools to leverage for increased Shopify sales is common sense! 

Ecommerce utilizes retargeting with Google ads more than any other industry, and it’s no small reason why: remarketing with Google ads can lead to a 700% growth of branded search results and web traffic. 

On top of that, customers are 70% more likely to purchase a product when engaging with a retargeted Google Display ad, and it is 8 times cheaper per click.  Some may stop here and think that remarketing with Google ads is simply too complicated  

How to Set up Google Ads Remarketing “Tags”

Shopify with Google ad retargeting is not as hard to set up as you might think!  Go into your Google Ads/Analytics account and click on “audience manager” under “shared library.”  After clicking audience sources,” you will see an option to “set up tag,” and you are on your way to establishing your ad remarketing campaign!  Even if it seems foreign to traditional business owners, stick with the process – it is the difference between Shopify sales success and failure for most ecommerce stores.  Ad360 wants your store to be the former, not the latter!  So, put on your reading glasses, because the options on exactly how to use Google ads remarketing on Shopify can get very nuanced in the details.

After setting up the “tag”, it is time to segment your audience based on their platform, level of engagement, keyword searches, and timeline.  It sounds like a lot to take in, but Ad360 will break it down here as best we can!

1. Pick a Platform (We recommend you include mobile)

Considering Google Analytics 4 will soon replace the sunsetting Universal Analytics interface, retargeted Google ads on mobile will experience explosive growth in the coming years.  To get out ahead of the trend, Ad360 would recommend experimenting with mobile app retargeting – it is a shockingly underutilized marketing tactic by otherwise savvy business owners.

There are options to remarket on Google ads for traditional website users, customer emails, and Youtube, but again – none of these segments will experience the dynamic growth that mobile-based Google ad retargeting will in the next several years.

2. Define your Audience with Absolute Precision

The better you classify each part of your audience, the better your remarketed google ads will increase sales in Shopify.  After picking the platform, Google will prompt you to create an audience filter based on metrics like the following:

  • Visitors of a page
  • Visitors over a specific period of time
  • Visitors who visited a page with specific URLs (helps identify where customers are in your sales funnel)
  • Visitors who came from a blog post
  • Visitors who downloaded/used your app, or visited your store through the Shopify app
  • Visitors who viewed a Youtube video, liked the video, or subscribed to your channel
  • Visitors who “abandoned” their shopping cart
  • Demographic info
  • Geographic info
  • Specific keywords the visitors type into Google’s search engine
3. Define your Keyword Searches

That final bullet point leads to the next major consideration for remarketing with Google ads in Shopify: which keywords to target for getting more sales (e.g. – “vintage clothes” for a Shopify clothing store). 

Every time a user – who has previously visited your site – types that keyword phrase into their Google search, you can ensure that your store pops up in the first page of Google’s rankings.  By targeting these customers and establishing the niche audience you want to reach with those keywords, Google ad remarketing on Shopify becomes substantially cheaper than traditional “Cost-per-click” ad campaigns. 

4. Set a Clear Timeline for Google Ads in Shopify

Based on your Shopify market’s ad data from across each platform, you can conclude which timeline is most effective for getting more sales.  30, 60, or 90 days are the general parameters most stores use, so you can determine whether to retarget customers who have not engaged with your store in several months, or concentrate all your efforts and budget on potential customers who just recently engaged with your ecommerce site.

Conclusion: What Shopify Apps Do I Need for Google Ad Remarketing?

In a nutshell, Ad360 is the best Shopify app to increase sales in 2022!  Our expertise revolves around innovative marketing tactics – like Google ad remarketing on Shopify – to help increase your Shopify sales. 

We are a certified Google partner, meaning we have been vetted by the largest search engine in the world to provide best-in-class digital marketing services.  With Ad360 help you strategize your ad campaign, e commerce marketing  has never been so accessible 😊

We are one of the best Shopify review apps with a 5 star rating, but Ad360’s drive to expand and improve customer outreach is unmatched in the e commerce industry.  We offer 24/7 live support and are backed by experts in digital marketing and data analytics. Try our free demo today to see for yourself why Ad360 is the best Shopify add to increase sales in 2022!  Cheers and happy selling 😉

Categories
Growth Academy

What does this mean? CTR, CVR, LTV, AOV

YouTube Video: Making Sense of e-commerce acronyms
Definitions and tips for CTR, CVR, LTV, AOV

It’s sometimes hard to navigate and understand the e-commerce marketing jargon and acronyms!

If you’re seeing strange 3-letters words all day long, here are a few definitions that should be helpful:

  • CTR (Click-Through Rate): clicks / impressions
  • CVR (ConVersion Rate): conversions / clicks
  • LTV (LifeTime Value): monthly revenue per customer / customer lifetime duration
  • AOV (Average Order Value): Total Revenue / Number of Orders

The video gives more details about each of these metrics, and why they matter. The video also gives a few tips to improve your results and your success!

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Growth Academy

Email Marketing: Powerful Lead Generation

Email Marketing
E-mail marketing

Introduction: A 3 Part Series on Email Marketing Campaigns

Email marketing is a key strategy for lead generation in e-commerce.  Without it, you’re basically a dinosaur after the meteor hit: toast.  This post is the first in a three-part series that covers how to formulate lead generation ideas, find helpful tools for lead generation, and apply persuasion techniques to make your email marketing proposals become a core component of your digital marketing strategy!

Why Email Marketing Proposals are Important

Email marketing lead generation complements the web’s most powerful advertising tool: retargeting.  Remember that potential customers need multiple “touches” with your sponsored content.  After running a Facebook marketing campaign or creating ads on Facebook, you need to know how to email for follow up. 

Ad retargeting on Facebook marketing can capture the user’s email, and now, you have a valuable point of access: their virtual inbox!  Email marketing proposals are up to 40 times more effective than social media outreach.  Yep.  For every one lead generation email, you match the value of 40 Facebook marketing ads.  If you operate on an ecommerce platform like Shopify, it is essential you begin building in email marketing database for sales success.

Target Acquired?  Hit ‘Em with Email Marketing Proposals

After capturing customer email data with, say, your Facebook marketing campaign, make sure to include a giant “big red button” that functions as your “CALL TO ACTION!”  If the user already clicked into your email marketing proposal, you need to make it as easy as “one click” to spur their interest.  The design and compelling writing copy text around it are up for debate for A/B testing, but sometimes it helps to literally make it a BIG RED BUTTON that say “CLICK HERE TO BUY NOW!”  It can be that simple of a strategy for lead generation, leading to a conversion rate over 40 times regular social media posts.

What About Email Marketing Subject Lines?  Design?  Persuasion Techniques?

The topics of proper email marketing proposal design and writing copy persuasion techniques are a bit dense, but there are ways to break down the process into digestible bits!

Parts 2 and 3 will cover “how to build an effective lead generation email,” along with “what lead generation strategies best convert sales for your Shopify store.”  After reading all these parts in this series, you will feel much more confident and capable of creating a compelling email marketing template.

Conclusion: No Need to Hire Email Marketing Agencies

Most automated lead generation email marketing services are remarkably impersonal and provide all the software with none of the professional expertise.  Ad360 can help generate automated marketing emails to jumpstart your sales persuasion techniques and writing copy – but we are also here for 24/7 human support!  You can get feedback from digital marketing experts about how your email marketing proposal is shaping up 😊  Try our free demo to test the waters at Ad360 today! 

Categories
Growth Academy

Choice Overload is hurting Conversions

Choice Overload is Hurting your Conversion Rate
Why your Homepage is NOT a good Landing Page

Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

A Landing Page is where users land after clicking on an ad. Usually, Landing Pages are laser-focused towards your main goal in that context. If your website sells different categories of products, appealing to various audience segments, you should probably have multiple Landing Pages, with each targeting a specific audience segment and/or product.

The reason why the Homepage doesn’t make for a good landing page is that it usually contains varied content. Perhaps counter-intuitively, having more options isn’t necessarily a way to increase the probability of your website visitors to take an action. 

Quite the contrary actually says the Choice Overload paradox: having too many options to choose from deters some users from making a choice at all. 

For this reason, a Homepage containing a lot of different products may have a lower conversion rate than a dedicated landing page, meaning that in most cases, you don’t want to bring users who click on your ads towards your Homepage. 

Wishing you a lot of success!

Choice Overload means that users are less likely to perform your desired target on the Homepage, making it less efficient than a dedicated Landing Page.
Categories
Ad360 News

Ecommerce Success hits 50 subscribers

ecommerce-success-by-ad360-youtube-channel-hits-50-subscribers
The "Ecommerce Success by Ad360" YouTube channel hits 50 subscribers


The “Ecommerce Success by Ad360” YouTube channel hits 50 subscribers!

Today we’re celebrating an important milestone for our YouTube channel.

“Ecommerce Success by Ad360” is a YouTube channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We make daily videos reviewing ecommerce businesses websites, giving them tips and advice to improve their conversions and better their marketing, advertising.

Making merchants happy and successful

Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

These videos are an important way for us to provide value, free advice and free website reviews to business owners. Our goal is to be informative, educational, while being useful as the same time, providing actional tips that e-commerce business owners can take home and implement right away.

We cover a variety of topics and discuss all things e-commerce, advertising, marketing, search engine optimization (SEO), conversion rate optimization (CRO), website design, branding, retargeting, social media, communication, and many other themes that could help businesses be more successful.


Sample Topics covered

Here are a few examples of videos we’ve made, to give you an overview of what you can learn from the YouTube channel:

Advertising

How much to spend on ads before you get sales
In this video we discuss about a business question on Reddit about how much they need to spend on ads before they get enough results to draw a conclusion.
https://youtu.be/4GZVrQU81RE

Money losing ad! What to do?
In the video, we’re discussing a few of the common advertising Key Performing Indicators (KPI) such as CPM, CPC, CTR. We’re giving a few tips to a Reddit post author to help them improve their ad results.
https://youtu.be/uM6TxGK9aNM

Homepage VS Product page? Which destination is best for advertising?
This video examines whether businesses should use their Homepage or Product page as a destination for their ads. We explain pros and cons of both, and why the best solution might be something else: a dedicated landing page. If you don’t know what this is, this video will go over the theory of why a landing page will outperform homepages and product pages.
https://youtu.be/aAyC2_7EseU

Marketing

3 marketing techniques to increase revenue
Successful companies like Apple or Netflix use these marketing rechniques all the time to increase their average order value (AOV) and sales: Value/pricing ladder, Price anchoring, Compromise effect.
https://youtu.be/loZtTmK5tps

Convert more by assuming your customer knows nothing
In the video, we’re discussing a few of the common advertising Key The concept of the “5 Levels of Awareness” by genius marketer Eugene Schwartz can really help you understand how to make your website better for the majority of your visitors, which will increase conversions.
https://youtu.be/g7w6h4KIDP0

Clueless about Website Traffic Generation
This video responds to a user on Reddit, asking for help with Website Traffic Generation. We cover different methods to generate traffic and how they can apply these to help their business grow: Search Engine Optimization (SEO), Social Media, Influencer Marketing, Advertising.
https://youtu.be/YiKaNWPU834


Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)
Introduction to the concept of SEO and how to get your website crawled, indexed, and delivered as a response to users’ queries on Google (and other search engines!).
https://youtu.be/yjoIgfjBYkg

Words Matter! Boost sales with descriptions!
Why Google still advises in 2022 website oweners to use more texts to improve your website’s content and make your pages more discovarable as search queries results.
https://youtu.be/IwzDRjBW7dA

New factors to rank on Google – Desktop page experience search signals
What are the new Core Web Vitals and other page experience signals that are now used by Google as a factor to determine how to rank pages for Desktop searches.
https://youtu.be/a2doaoYTTyY



Website Design

How to generate trust to increase e-commerce sales
This video reviews a website shared on Reddit and gives several general tips you can use to improve the website structure, design, content to improve conversion rates.
https://youtu.be/T7nGgTts5pY

Don’t lose customers because of colors
Colors can be a tricky topic because they can be seen as a matter of personal taste. However, there are design guidelines for accessibility and some colors combinations are more efficient than others. If you’re foreign to color theory, we share in this video a free online tool that can help you pick better color combinations in just a few minutes.
https://youtu.be/MzpUUF04exQ

Make your Ecommerce Website Stand Out
Standing out is key in a market where “10,000 alternatives to buy from are but a click away”. Hopefully, this video helps illustrate this key concept and gives a few practical tips about what can be done to make your website feel different, and convert more.
https://youtu.be/gtiDZYXu_Dc



Conversion Rate Optimization (CRO)

How to boost by up to 232% conversions by fixing CTAs
This video gives a few tips to this store owner to increase conversion rates by fixing the Call to Actions (CTA) buttons.
https://youtu.be/4HIov1ksii4

Why 75% of visitors abandon their carts
In this video we’re reviewing two studies about e-commerce statistics such as the cart abandonment rates, add to cart rates, conversion rates and average order values. Knowing key e-commerce statistics is important to gauge whether your business is doing fine or not, and which areas you need to focus on to improve your results.
https://youtu.be/aaLZoSsAEqk

85% Bounce Rate! How bad is it??
We give the definition of Bounce Rate and what the Google Analytics documentation teaches us about this topic. We also review a few tools that you can use to verify whether your website loads quickly, is responsive and mobile-friendly. These factors can impact bounce rate, as well as the ranking on Google, and are worth looking into.
https://youtu.be/cjn2Heyi460



Ad360 App Features Highlights

Public Release of Ad360 App for Shopify
This video announces that any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.
https://youtu.be/-NX_bZcfXH8

What is Retargeting and why you must use it
In this video we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do. Some studies say that Retargeting gets 1,300% Return on Investment (ROI). It’s definitely a big mistake not to employ it. Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!
https://youtu.be/YPr6V9rqPRg

Master hyper Local & Geo-targeted ads
We’re explaining why local-based ads are so important. We describe two advanced advertising techniques: Geotargeted ads & Hyperlocal ads. Both of these allow you to run ads that are personalized for specific areas, which will be more noticed and efficient to generate sales. Ad360 App for Shopify allows you to easily implement both of these techniques, in an easy way.
https://youtu.be/EIByOD0t9Cw



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