Tag: retargeting

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General Growth Academy

Re-Engage & Thrive with Retargeting

Ad360 Retargeting Campaign Visualization
Engage & Convert with Ad360 Retargeting

In the vibrant world of digital marketing, making a lasting impression on your audience is key. That’s where retargeting comes into play, a powerful strategy that Ad360 has mastered to help brands like yours reconnect with potential customers. Let’s dive into how retargeting can transform your digital campaigns.

The Magic of Retargeting

Imagine this scenario: A user visits your website, browses a few pages, but leaves without making a purchase or signing up. This is where most traditional advertising strategies might hit a dead end. But not with retargeting. Retargeting allows us to find these potential customers wherever they continue their online journey, keeping your brand front and center.

How Does Retargeting Work?

When users visit your site, they are tagged with a small piece of code (a cookie). This cookie then allows Ad360 to ‘follow’ them across the web. When they visit other websites that display ads, your ad can appear, serving as a gentle reminder of your brand and offerings.

The Benefits of Retargeting for Brands

  1. Increased Brand Recall: By repeatedly showing your ads to potential customers, you enhance brand recognition, making it more likely that they will return to your site when ready to make a decision.
  2. Higher Conversion Rates: Retargeting is known for its effectiveness in converting window-shoppers into buyers. By targeting users who have already shown interest in your brand, you’re reaching a more qualified audience.
  3. Cost-Effective: Retargeting can be more cost-effective than other forms of advertising, as you’re focusing on users who are already familiar with your brand, thus reducing the need to cast a wider net.
  4. Personalized Advertising: Retargeting allows for personalized ads based on the user’s previous interactions with your site, making the ads more relevant and engaging.

The benefits of Retargeting have been proven in many studies, such as the one conducted by Stanford Graduate School of Business marketing professors Navdeep Sahni and Sridhar Narayanan examined the effectiveness of various retargeting campaigns on over 230,000 visitors to BuildDirect.com, a Canada-based home-improvement retailer. The study revealed that retargeted advertising is effective, particularly when initiated soon after a user’s website visit. Among users who left the BuildDirect website after viewing a product page, retargeted ads increased their likelihood of returning to the site by nearly 15%. For more detailed insights from the study, you can access the full report here.

Embracing Retargeting with Ad360

Ad360’s approach to retargeting is all about precision and relevance. We understand that a ‘one size fits all’ strategy doesn’t work in the nuanced digital world. Therefore, our retargeting campaigns are tailored to align with your unique brand message and target audience.

Don’t Miss Out on Lost Opportunities

Retargeting is an opportunity to re-engage users who are on the verge of becoming customers. It’s about bringing them back to your website, not with intrusive advertising, but with smart, relevant, and engaging content. With Ad360, embrace retargeting and turn those missed opportunities into successful conversions.

Conclusion

Retargeting isn’t just a marketing tactic; it’s a strategic tool for nurturing potential customers and guiding them back to your brand. In the hands of experts like Ad360, it becomes an integral part of a comprehensive digital marketing strategy, driving engagement and conversions. Ready to bring your audience back where they belong? Let Ad360 show you the way!

Categories
Growth Academy

3 Easy Steps to Success with Context Ads

Target in front of computer with context ads
Contextual And Retargeting form a powerful combinations

Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success.  Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊

1. Use the Right Shopify Advertising Tool

Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.

You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.

Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!

2. Reach Beyond Google and Facebook Networks

When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks.  Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!

When setting up context ads, don’t rely solely on the tools provided by these networks.  They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.

3. Pair Contextual Ads with Ad Retargeting

Marketing data shows that contextual ads are best when paired with ad retargeting.  That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines! 

To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem.  Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms.  Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.

Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting

Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers.  Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

Categories
Growth Academy

Ultimate Guide to Facebook Retargeting

Website with Target and characters engaging in social media activities
Retargeting Guide for Meta

While Facebook ad retargeting is effective, there are limitations to promoting products solely through social media!  This post explores how to broaden your online store’s visibility, and use “layered retargeting” to reach customers across the entire Internet – not just Facebook 😊

Increase Sales on Shopify by Retargeting Outside of Facebook

Business Owners using Facebook ads may have noticed that, while effective, there are clear limitations to advertising on the Facebook network.  Sure, it gives access to popular platforms like Instagram, but remember there are roughly 5 billion people who use the internet regularly!  While Facebook has ~2 billion regular users, you miss out on 3 billion potential customers by showing ads only on Facebook.

Who knows?  Your niche audience may not be big fans of Mark Zuckerberg 😉 To increase sales on Shopify, business owners need to find ways to look beyond advertising only on social media.  While it’s undoubtedly effective, there are marketing tactics that layer ad retargeting, thereby reaching users in and outside of Facebook.

The Undeniable Effectiveness of Ad Retargeting Campaigns

If you aren’t already making use of Facebook’s ad remarketing features, it is time to hop on board.  A recent survey of 320 companies found that 86.4% used retargeting campaigns, and over half of those businesses increased their revenue through ad retargeting campaigns.  In other words, the metrics speak for themselves.  After creating the right custom audiences and setting a reasonable budget, retargeted Facebook ads can help increase sales on Shopify.

 … But let’s analyze those numbers a little deeper.  While retargeting on Facebook has its merits, 20% of e-commerce businesses in the same survey reported no benefits from their retargeting campaigns. 

So, we decided to dig a little further and ask, “Is there a way to broaden retargeted Facebook ads beyond social media?”  Doing so, and placing ads in different contexts, may be the key to giving these ad campaigns a boost – and increase sales on Shopify in the process.

Facebook retargeting in 2021
source

Limitations of Advertising on Facebook

First, we need to identify the limits of Facebook ads. 

50% of customers online say they like shopping through platforms like Facebook stories… but what about the other 50%?  If you are limited to retargeting only through the Facebook (Meta) network, you are potentially losing out on reaching half of your customer base.  Other users want to see ads in different online contexts – beyond their social media account! 

To increase sales on Shopify, it is best your e-commerce business gets exposure beyond social media.

Why?  Credibility and Brand awareness.

Showing ads to retargeted users – when they are not on Facebook itself – is impossible with Facebook’s software.  That could mean the impact of your retargeted ads are limited, as customers will be inclined to write your brand off as, “That store that only pops up on Facebook.”

To many, that limitation could hurt your brand and make it look less legitimate in the eyes of potential customers.  Layering on a broader retargeting service will allow you to show ads to those same users not just on Facebook – but across the entire web.  This enhanced brand visibility will make your store appear more viable in the eyes of potential customers, driving more traffic and increasing your sales on Shopify.

Layering “Web” Retargeting on Top of Facebook Retargeting

They key to maximizing the effectiveness of your ad retargeting campaign is to reach beyond social media, and use tools that enable retargeting across the web. 

In that scenario, an online user could see your ad on Facebook first, then have a moment of déjà vu when the same ad pops up while they browse a news app on their phone!  When the ad appears a third time on their favorite independent blog site, the credibility of the brand has been confirmed in the eye of the customer. 

Seeing the store’s promotions in multiple online contexts makes them feel like checking the store out is worth their time, as it engaged them with multiple touches without appearing repetitive.  This is the power of layering web retargeting on top of Facebook retargeting – you reach customers when they are in different states of mind, upping the chance they take note of your online promotion.  The broadened visibility can help increase your sales on Shopify and boost your brand’s reputation.

Conclusion: Use Menadex to Layer Web Retargeting on top of Facebook

Hopefully by now, you see the promotional power of ad retargeting online businesses.  However, very few businesses know how to layer web retargeting on top of their advertising efforts on social media.  Broadened web visibility could be the keystone to increasing sales on Shopify!

If you want to get the best return on your ads spent (ROAS), try a free demo by Ad360 today!  Our Menadex media offering will automatically layer web retargeting on top of your existing ad campaigns, ensuring you get the broadest appeal and best bang for your buck. 

Categories
Growth Academy

Maximize Google Ads with 360° Retargeting

search icon in fromt of target and website
Layered Retargeting with Ad360 and Google

Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting

If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web. 

That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify! 

However, did you know that there are ways to deploy “layers” of ad retargeting?  The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network.  In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.

Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊

Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform

To start, remember that platforms like Google offer their own remarketing programs that can be toggled on.  This is a no-brainer.  If you are not already using this baseline ad retargeting technique, you are allowing ~98% of all of your web traffic to “fall through the cracks.”  With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.” 

source

Step 2: Layer Ad Retargeting that Works Across the Entire Web

Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up!  Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users. 

What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.

There are currently ~2 million websites linked to the Google Display Network… but there are over 200 million active websites across the web!  So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing.  After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.

Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential

For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet.  That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness. 

If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360!  We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google.  Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!

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Growth Academy

The Best App to Increase Sales on Shopify

Best App for Shopify
Ad360 App for Shopify to help increase sales.

5 Reasons Why

1) Quick Ads: One Click to Increase Sales on Shopify

Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location.  That’s it.  Set those, and your next ad campaign is off and running!

The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself.  Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations.  We simplify the task of starting a new, effective online ad campaign down to one click. 

Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity.  Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.

Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify!  We’ll be eager to show you through our free demo.  It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.

2. Live 24/7 Support to Help Strategize How to Increase Sales on Shopify

Unlike companies that automate their feedback to you, Ad360 has live 24/7 support.  We are 100% dedicated to getting to know our clients and their business on a more personal level.  Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify.  All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊

You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms.  As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still!  Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.

You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry.  We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective

Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.

3. A Centralized Shopify Sales Dashboard for ALL Ad Campaigns

While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard. 

Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360.  The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts.  The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify

The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business.  As a certified Google partner, it is a great complement to the newly-release Google 4 analytics

4. Instantly Generated Ad Banners

Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer.  So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves!  The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.

Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner.  We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release.  Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention.  Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify

5. We Implement the Holy Grail of Sales Conversion Rates: Hyperlocal Ad Retargeting

The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it!  Remember that 97-98% of online visitors, on average, leave without buying.  That means out of 100 potential customers, you would only have information on 2-3 of them!  No bueno.

Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why?  It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals!  Most customers prefer to see multiple ads before they “know” your brand and buy anyway.  Ad360 does so while following the most stringent customer privacy  regulations, while still providing a turnkey solution for how to increase sales on Shopify.  Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.

Conclusion: Let Us Prove Ad360 is the Best Shopify App to Increase Sales

Skeptical?  We understand 😊 That is why Ad360 offers a free demo to test the services listed above.  When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today.  Contact us now to learn more!

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Features Highlights

Start Ads in One Click with Quick Ads

Start promoting your store in just 1 click
Quick Ads by Ad360 App for Shopify

Introduction: Announcing “One Click” Quick Ads by Ad360

If you’ve really dug into online advertising as an e-commerce store owner, you know that the number of options and level of detail… it can really make your head spin!  Normally, setting up ad campaigns for your Shopify store involve choosing a platform, picking a device, customizing your audience, designing ads for each segment, and finally optimizing as best you see fit.  On top of maintaining your store, running basic, effective ad campaigns online becomes a full-time job within itself.

What if you could do all that promotional work with one click?

That’s what today’s announcement is about.  We at Ad360 are thrilled to bring you Quick Ads, the most efficient way to organize your next e commerce advertising campaign! 

Set a Budget, Pick a Location, & You’re Done

Like we said above, running an ad campaign on other advertising platforms isn’t as simple as it sounds – there are multiple settings to which audience you concentrate on, what visuals you show them, and what writing copy you put up!  You then pick a budget and run “split testing” to determine if one set of ads are more effective than another.  All of that… for one ad campaign.  Oof.

For instance, just on one platform, there are sometimes 18 unique settings and decisions business owners have to evaluate before successfully optimizing their campaigns.  EIGHTEEN!

And that’s before even getting into the design of the ad creative itself.  If you’re not a maestro at Adobe illustrator or photoshop, it can take hours to create a single batch of ad banners that aren’t immediately written off as “unprofessional looking” by online users.  Remember, customers on sites like Facebook, Instagram, and Tik Tok are absolutely inundated with ads constantly.  If your ad design is even a little off, it will stick out like a sore thumb.

With Quick Ads, there are two inputs:

  1. Daily budget
  2. Location

That’s it.  From there, Ad360’s App will automatically generate your ad campaigns to promote your store. It’s that simple!

Instantly Generated Ad Banners

Most e commerce business owners out there don’t have the budget for a full-time marketing staff – QuickAds serves as an online marketing and ad design service all in one click.  Instead of manually deciding who to target, on what platform, and when, Quick Ads by Ad360 automatically extracts your e commerce store data to generate dynamic ad banners.  These include pictures of your products, along with their names and prices. If you want to, you can customize the ad banners colors and templates.

Geotargeted Awareness Campaigns

After picking a location, Quick Ads will instantly begin an awareness campaign targeting the set region you specified!  We’ll never go over your allotted daily budget, and you will not have to worry about all the manually settings traditionally required for online ad campaigns.  Quick Ads will optimize the back end for you, so you sit back and watch how we build traffic to your store 😊

Concentrating on your specified region, your products will be visible to locals across the entire web – blogs, news sites, maybe even your favorite mobile app! Imagine playing candy crush and seeing your Shopify store pop up. You’ll probably get a text or two from your friends nearby celebrating the milestone 😊

Automatic Ad Retargeting of Customers who Browsed your site

Quick Ads will also automatically “tag” any customers who visit your site, retargeting them with ads in the future.  By analyzing “customer engagement” events, retargeting concentrates your ad dollars on customers who have already expressed interest in your site’s products. On average, 98% of visitors to an e commerce site end up leaving without purchasing any goods.  We can improve your conversion rate by retargeting that pool of customers.  The average online user likes to see between 3-7 ads before they feel they “know” your brand, so ad retargeting is an essential service –  automated by Quick Ads.

Conclusion – How to Try Quick Ads Today

If you have ever experienced frustration tinkering with your online ad campaigns, reach out to try a free demo by Ad360 today!  We’re confident you’ll feel a massive burden lifted off your shoulders with our new Quick Ads service.  One click, and you’re ready to go… e commerce has never been this easy 😊

Easiest way to get started on Shopify!

Categories
Growth Academy

Google Ads Remarketing on Shopify

Retargeting Google Ads
Combining Retargeting and Google Ads

Introduction: How To Increase Sales on Shopify Using Google Ad Remarketing

If you didn’t already know, google ad remarketing (aka retargeting) is arguably the most effective tool for how to increase sales on Shopify.  In fact, Google ads and Shopify work symbiotically when set up with “remarketing.”

However, when you see the nuances and options for establishing your Google ads remarketing tag and campaigns settings, plenty of questions arise on how to best optimize your Shopify store for sales success.

This post reviews how Google ad remarketing tags help increase your sales on Shopify.  E-commerce marketing has lots of moving parts and analytics, but even a minor adjustment in your targeted audience can lead to getting more sales.  Dive in to Ad360s view on how to best set up Google ads in Shopify!

Why Retargeting with Google Ads is a Powerful Tool to Increase Shopify Sales

The Google Display Network reaches roughly 90% of all users on the internet – learning all the best online promotional tools to leverage for increased Shopify sales is common sense! 

Ecommerce utilizes retargeting with Google ads more than any other industry, and it’s no small reason why: remarketing with Google ads can lead to a 700% growth of branded search results and web traffic. 

On top of that, customers are 70% more likely to purchase a product when engaging with a retargeted Google Display ad, and it is 8 times cheaper per click.  Some may stop here and think that remarketing with Google ads is simply too complicated  

How to Set up Google Ads Remarketing “Tags”

Shopify with Google ad retargeting is not as hard to set up as you might think!  Go into your Google Ads/Analytics account and click on “audience manager” under “shared library.”  After clicking audience sources,” you will see an option to “set up tag,” and you are on your way to establishing your ad remarketing campaign!  Even if it seems foreign to traditional business owners, stick with the process – it is the difference between Shopify sales success and failure for most ecommerce stores.  Ad360 wants your store to be the former, not the latter!  So, put on your reading glasses, because the options on exactly how to use Google ads remarketing on Shopify can get very nuanced in the details.

After setting up the “tag”, it is time to segment your audience based on their platform, level of engagement, keyword searches, and timeline.  It sounds like a lot to take in, but Ad360 will break it down here as best we can!

1. Pick a Platform (We recommend you include mobile)

Considering Google Analytics 4 will soon replace the sunsetting Universal Analytics interface, retargeted Google ads on mobile will experience explosive growth in the coming years.  To get out ahead of the trend, Ad360 would recommend experimenting with mobile app retargeting – it is a shockingly underutilized marketing tactic by otherwise savvy business owners.

There are options to remarket on Google ads for traditional website users, customer emails, and Youtube, but again – none of these segments will experience the dynamic growth that mobile-based Google ad retargeting will in the next several years.

2. Define your Audience with Absolute Precision

The better you classify each part of your audience, the better your remarketed google ads will increase sales in Shopify.  After picking the platform, Google will prompt you to create an audience filter based on metrics like the following:

  • Visitors of a page
  • Visitors over a specific period of time
  • Visitors who visited a page with specific URLs (helps identify where customers are in your sales funnel)
  • Visitors who came from a blog post
  • Visitors who downloaded/used your app, or visited your store through the Shopify app
  • Visitors who viewed a Youtube video, liked the video, or subscribed to your channel
  • Visitors who “abandoned” their shopping cart
  • Demographic info
  • Geographic info
  • Specific keywords the visitors type into Google’s search engine
3. Define your Keyword Searches

That final bullet point leads to the next major consideration for remarketing with Google ads in Shopify: which keywords to target for getting more sales (e.g. – “vintage clothes” for a Shopify clothing store). 

Every time a user – who has previously visited your site – types that keyword phrase into their Google search, you can ensure that your store pops up in the first page of Google’s rankings.  By targeting these customers and establishing the niche audience you want to reach with those keywords, Google ad remarketing on Shopify becomes substantially cheaper than traditional “Cost-per-click” ad campaigns. 

4. Set a Clear Timeline for Google Ads in Shopify

Based on your Shopify market’s ad data from across each platform, you can conclude which timeline is most effective for getting more sales.  30, 60, or 90 days are the general parameters most stores use, so you can determine whether to retarget customers who have not engaged with your store in several months, or concentrate all your efforts and budget on potential customers who just recently engaged with your ecommerce site.

Conclusion: What Shopify Apps Do I Need for Google Ad Remarketing?

In a nutshell, Ad360 is the best Shopify app to increase sales in 2022!  Our expertise revolves around innovative marketing tactics – like Google ad remarketing on Shopify – to help increase your Shopify sales. 

We are a certified Google partner, meaning we have been vetted by the largest search engine in the world to provide best-in-class digital marketing services.  With Ad360 help you strategize your ad campaign, e commerce marketing  has never been so accessible 😊

We are one of the best Shopify review apps with a 5 star rating, but Ad360’s drive to expand and improve customer outreach is unmatched in the e commerce industry.  We offer 24/7 live support and are backed by experts in digital marketing and data analytics. Try our free demo today to see for yourself why Ad360 is the best Shopify add to increase sales in 2022!  Cheers and happy selling 😉

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Ad360 News

Ecommerce Success hits 50 subscribers

ecommerce-success-by-ad360-youtube-channel-hits-50-subscribers
The "Ecommerce Success by Ad360" YouTube channel hits 50 subscribers


The “Ecommerce Success by Ad360” YouTube channel hits 50 subscribers!

Today we’re celebrating an important milestone for our YouTube channel.

“Ecommerce Success by Ad360” is a YouTube channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We make daily videos reviewing ecommerce businesses websites, giving them tips and advice to improve their conversions and better their marketing, advertising.

Making merchants happy and successful

Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

These videos are an important way for us to provide value, free advice and free website reviews to business owners. Our goal is to be informative, educational, while being useful as the same time, providing actional tips that e-commerce business owners can take home and implement right away.

We cover a variety of topics and discuss all things e-commerce, advertising, marketing, search engine optimization (SEO), conversion rate optimization (CRO), website design, branding, retargeting, social media, communication, and many other themes that could help businesses be more successful.


Sample Topics covered

Here are a few examples of videos we’ve made, to give you an overview of what you can learn from the YouTube channel:

Advertising

How much to spend on ads before you get sales
In this video we discuss about a business question on Reddit about how much they need to spend on ads before they get enough results to draw a conclusion.
https://youtu.be/4GZVrQU81RE

Money losing ad! What to do?
In the video, we’re discussing a few of the common advertising Key Performing Indicators (KPI) such as CPM, CPC, CTR. We’re giving a few tips to a Reddit post author to help them improve their ad results.
https://youtu.be/uM6TxGK9aNM

Homepage VS Product page? Which destination is best for advertising?
This video examines whether businesses should use their Homepage or Product page as a destination for their ads. We explain pros and cons of both, and why the best solution might be something else: a dedicated landing page. If you don’t know what this is, this video will go over the theory of why a landing page will outperform homepages and product pages.
https://youtu.be/aAyC2_7EseU

Marketing

3 marketing techniques to increase revenue
Successful companies like Apple or Netflix use these marketing rechniques all the time to increase their average order value (AOV) and sales: Value/pricing ladder, Price anchoring, Compromise effect.
https://youtu.be/loZtTmK5tps

Convert more by assuming your customer knows nothing
In the video, we’re discussing a few of the common advertising Key The concept of the “5 Levels of Awareness” by genius marketer Eugene Schwartz can really help you understand how to make your website better for the majority of your visitors, which will increase conversions.
https://youtu.be/g7w6h4KIDP0

Clueless about Website Traffic Generation
This video responds to a user on Reddit, asking for help with Website Traffic Generation. We cover different methods to generate traffic and how they can apply these to help their business grow: Search Engine Optimization (SEO), Social Media, Influencer Marketing, Advertising.
https://youtu.be/YiKaNWPU834


Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)
Introduction to the concept of SEO and how to get your website crawled, indexed, and delivered as a response to users’ queries on Google (and other search engines!).
https://youtu.be/yjoIgfjBYkg

Words Matter! Boost sales with descriptions!
Why Google still advises in 2022 website oweners to use more texts to improve your website’s content and make your pages more discovarable as search queries results.
https://youtu.be/IwzDRjBW7dA

New factors to rank on Google – Desktop page experience search signals
What are the new Core Web Vitals and other page experience signals that are now used by Google as a factor to determine how to rank pages for Desktop searches.
https://youtu.be/a2doaoYTTyY



Website Design

How to generate trust to increase e-commerce sales
This video reviews a website shared on Reddit and gives several general tips you can use to improve the website structure, design, content to improve conversion rates.
https://youtu.be/T7nGgTts5pY

Don’t lose customers because of colors
Colors can be a tricky topic because they can be seen as a matter of personal taste. However, there are design guidelines for accessibility and some colors combinations are more efficient than others. If you’re foreign to color theory, we share in this video a free online tool that can help you pick better color combinations in just a few minutes.
https://youtu.be/MzpUUF04exQ

Make your Ecommerce Website Stand Out
Standing out is key in a market where “10,000 alternatives to buy from are but a click away”. Hopefully, this video helps illustrate this key concept and gives a few practical tips about what can be done to make your website feel different, and convert more.
https://youtu.be/gtiDZYXu_Dc



Conversion Rate Optimization (CRO)

How to boost by up to 232% conversions by fixing CTAs
This video gives a few tips to this store owner to increase conversion rates by fixing the Call to Actions (CTA) buttons.
https://youtu.be/4HIov1ksii4

Why 75% of visitors abandon their carts
In this video we’re reviewing two studies about e-commerce statistics such as the cart abandonment rates, add to cart rates, conversion rates and average order values. Knowing key e-commerce statistics is important to gauge whether your business is doing fine or not, and which areas you need to focus on to improve your results.
https://youtu.be/aaLZoSsAEqk

85% Bounce Rate! How bad is it??
We give the definition of Bounce Rate and what the Google Analytics documentation teaches us about this topic. We also review a few tools that you can use to verify whether your website loads quickly, is responsive and mobile-friendly. These factors can impact bounce rate, as well as the ranking on Google, and are worth looking into.
https://youtu.be/cjn2Heyi460



Ad360 App Features Highlights

Public Release of Ad360 App for Shopify
This video announces that any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.
https://youtu.be/-NX_bZcfXH8

What is Retargeting and why you must use it
In this video we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do. Some studies say that Retargeting gets 1,300% Return on Investment (ROI). It’s definitely a big mistake not to employ it. Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!
https://youtu.be/YPr6V9rqPRg

Master hyper Local & Geo-targeted ads
We’re explaining why local-based ads are so important. We describe two advanced advertising techniques: Geotargeted ads & Hyperlocal ads. Both of these allow you to run ads that are personalized for specific areas, which will be more noticed and efficient to generate sales. Ad360 App for Shopify allows you to easily implement both of these techniques, in an easy way.
https://youtu.be/EIByOD0t9Cw



Get a free personalized review of your business


If you’d like help improving your website, and get a dedicated private call to review your e-commerce website, your marketing strategy and your advertising setup, feel free to book a consulting/audit call at any time on our website.

Categories
Growth Academy

How much to spend on your first ads?


Today we present one of the videos we’ve published in our YouTube channel:

Ecommerce Success by Ad360,
the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!

We publish videos every day about e-commerce, marketing, advertising and all things online business. If you’re running an online store and want to get regular tips to grow your sales, we recommend you subscribe to the channel!

How much money to spend on your first ads before you get sales

In this video, we go over a reddit post. We respond to the questions of a business owner who wonders about their lack of sales after starting running some ads.

In addition we share some insights and stats about advertising. Among key questions:

– how much money you need to spend on ads before you have sufficient data to draw conclusions
– how much to budget when you get started with ads
– how to evaluate whether you have a good conversion rate
– what to do to increase ads outcomes


Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.

If you’d like to get a free consulting session and a free demo of Ad360, you can schedule a call by clicking here.

Categories
Growth Academy

HyperTargeting: Tomorrow’s Marketing


While “geo” and hyperlocal ad targeting grow local brand awareness, hypertargeting organizes your audience based on their shared interests and identities – rather than geographic location. Read more about this incredible marketing technique below!

Introduction

In the fast-moving world of online advertising, it is clear that customer data is king.  Thou who holds the data holds the key to their business’s future! It can take a minute to wrap your head around. Still, market surveys show that ~65% of all online users are willing to share personal data… so long as it leads to a high-quality ad experience catered to their interests. If not, folks consider it an obnoxious intrusion into their personal lives, making it quite the tightrope to walk for Shopify business owners looking to expand their customer outreach and increase sales.

So, how do Shopify store owners gather this high-value customer data from scratch? And how do they make sure they target the right niche and “buyer personas” most likely to have an affinity for their products? Capturing, organizing, and acting effectively on customer data is a major undertaking. But, no worries – Ad360 is here to give you a 360-degree view of one of the most effective online marketing strategies today: Hypertargeted advertising.  

Hypertargeting

Consider hypertargeting a “distant cousin” of geotargeting. While the aim of optimizing customer outreach remains the same, the focus is not based on location, but rather on specific traits of customers. The marketing strategy works by creating categories of “buyer personas” that inform the most effective forms of marketing outreach to them. 

You know those popups that ask if you’re ok with something like “enabling personal cookies?”  By granting permission to store personalized customer data, Shopify business owners get a better sense of who their audience really is, what they value, and what they like to see in the brands they support with their dollars.Done tastefully and strategically, hypertargeting has the potential to grow Shopify sales while establishing a clearly defined “niche” audience your store can tailor its message directly to!

Over time, hypertargeting becomes more effective as you identify the groups of customers most likely to click “buy” on your Shopify site 😉. A list of standard “hypertargeting” customer classifications are listed below:

  1. Demographics – Gender, age brackets, and other personally identifying traits help concentrate your ads to your ideal niche market.
  2. Geographic Location – Specific places like country/state/city, or a shape drawn on a map of who sees the ads, even down to a single city block!
  3. Expressed User Interests – what keywords they recently searched or info they’ve willingly shared on social media or through past search engine queries.
  4. Previous Site Visitors or Social Media Connections – Similar to ad retargeting, hypertargeting features can be concentrated only on those who have already engaged with your business in some form or fashion online.
  5. Device-specific – Concentrate ads to a particular device, including mobile, tablet, computer, or Smart TVs.
  6. Past Buying Habits – Ads are directed only to customers whose shared browsing habits reveal they have purchased products similar to yours in the past.

While it takes some rounds of A/B to get right, hypertargeting for ads is one of the best strategies to grow your sales and optimize your online marketing budget. As you gradually establish the trends of which customer segments demonstrate the most interest in your store, you can tailor your promotional efforts further and further until they truly feel like “your peoples” 😊. That way, not only did you find a way to maximize customer outreach; you learned something about the community’s most willing to support your enterprise. Pretty special, if you ask us here at Ad360.

What’s more is that Ad360’s mission to help e-commerce business owners of all sizes to easily implement advanced advertising techniques such as these ones. If you want to learn how you can benefit from hypertargeting in just a few clicks, book a demo today of Ad360 App for Shopify.