If you are not browsing social media platforms daily, hiring an influencer to promote your e-commerce business seems like an abstract idea. This post lays out how out to hire influencers to increase your sales on Shopify!
Think of Influencers as Freelance Advertisers
It’s a lot easier hire influencers for Shopify product advertising than you think:
1. Type in hashtags to major social media platforms (e.g. – Instagram, Tik Tok, Snapchat, YouTube) related to your business.
2. Treat hashtags like keywords.
If you are selling car accessories, for example, try #cars, #carlifestyle, #carsofinsagram, #auto. Check the hashtag finder here to get a good start! Click on influencer posts that appear to resonate with your business.
3. Click through to their personal social media profile
4. Use given business email or dm them with a clear, direct subject line
It could be as simple as “I want to hire you for an Ad campaign!” Remember – social media influencers receive their income from these promotions, so they love receiving these business inquiries.
5. Set up payment agreement
Talk with the individual first to ensure they are an influencer in the space. Review their engagement levels by scrolling through their last 20-25 posts (e.g. – comments and likes on each post), and establish clear guidelines to the number of sponsored posts you want!
Why Influencer Marketing is a Good Advertising Strategy for Shopify
Overall, hiring influencers is a great Shopify advertising tool. It fits into broader advertising strategies for Shopify by amplifying your brand through an individual that has built up trust and credibility with their audience. You can piggyback off that built-in credibility to reach customers on a more personal and intimate channel – especially compared to Shopify product ads on Google.
Conclusion: Assess the Success of Influencer ads with Ad360
After hiring influencers to “spread the word” about your brand, you’ll want software to retarget any customers that visit your store. That way, you can continue to promote your Shopify products to interested customers across the web. Ad360 is an affordable Shopify advertising tool that can help you track exactly where customers clicked through to your site, so you can analyze which influencers are doing the best job driving traffic to your store. Try out our app for free today to make the most of all your Shopify paid advertising!
So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?
Simple – they have not explored and expanded their advertising strategies for Shopify. Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21st century! It’s time to automate!
Programmatic Ads – Software that Automates Advertisements for You
The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads. They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.
Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads! Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode. The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify. Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.
Ad360 Provides Programmatic Ads in One Click
The software that powers programmatic advertising is at the heart Ad360’s services. Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps. Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads! Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊
Contextual And Retargeting form a powerful combinations
Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success. Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊
1. Use the Right Shopify Advertising Tool
Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.
You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.
Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!
2. Reach Beyond Google and Facebook Networks
When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks. Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!
When setting up context ads, don’t rely solely on the tools provided by these networks. They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.
3. Pair Contextual Ads with Ad Retargeting
Marketing data shows that contextual ads are best when paired with ad retargeting. That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines!
To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem. Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms. Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.
Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting
Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers. Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
Who Benefits Most from “Context Ads” Shopify Advertising Tools?
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Conclusion: Increase your Shopify Sales by Deploying Contextual Ads
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.
Why Shopify Paid Advertising is So Costly on Big Platforms
A big issue for small businesses advertising on Google is being overshadowed by the volume of competition. The space is oversaturated with ads, and you become a “small fish in a big pond.”
However, you can reverse the roles by advertising on millions of independent sites and mobile apps! Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads. Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network.
How to Advertise with Shopify Beyond Google and Facebook
There are millions of these sites, and so when you broaden your reach to these corners of the web, advertising through Shopify becomes a much more lucrative prospect. You are not competing your user attention of web space as intensely as on Google ads. There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out.
As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app. Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there! After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try. After that, you are on your way to increasing sales on Shopify 😊
Ad360 is the Perfect Shopify Advertising Tool
If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms. Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360. Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉
When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once! It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.
Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products. To increase sales on Shopify, make sure to branch out and try running ads on a series of sites. To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:
Pinterest
Reddit
Tik Tok
Facebook
Instagram
Google
Snapchat
Quora
LinkedIn
Twitter
Amazon
Bing
Youtube
Depending on your product line, your target audience may be spread across these different platforms or all in one place! For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.
If you think your demo skews young, aim for Snapchat and Tik Tok.
LinkedIn is great for B2B Services!
If they skew older, aim for Bing – old folks stick with Microsoft 😊
You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results. That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.
What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.
The good news is that it’s never been easier thanks to Ad360!
Ad360’s Menadex can Run Ads Across the Web
If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today! We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots. That way, you can minimize customer acquisition costs by going where the people are. With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!
When it comes to advertising your Shopify store online, remember most users are scrolling or browsing through hundreds of results! Save your long-form descriptions for your website. On the ad banner displays, distill the product’s benefit or appeal to users into 5 words of less. This is a key advertising strategy for Shopify.
Straightforward Tagline for Shopify Product Advertising
On your “Call to Action” button, combine your concise product appeal with a tagline that is unique to your store – but also straightforward.
It could be stating a limited-time offer, such as, “Get 50% off Now,” or “Get your Special Deal.”
It could also speak directly to the desire of the user. Using the beauty products example above, the CTA button could use any of the examples below:
“Enhance your Beauty”
“Make your Skin Amazing”
“Keep Yourself Beautiful”
“Celebrate Natural Beauty”
Each one of these taglines touch on the desire of a potential customer wanting to look a little prettier in the mirror while using natural ingredients 😉 It gets right to the core purpose of cosmetic products – celebrating their beauty in the best light!
Notice the different product appeals! One emphasizes extra legroom, the other the number of destinations, while the third highlights luxury options for first-class. As you discover the different segments and niches of your own audience, consider what benefits they are looking for from your product. Then, distill it down into a few simple words, and let those ads roll!
A/B testing is one of the most crucial advertising strategies for Shopify, so embrace creating several ad versions that highlight different product benefits. Additionally, you can see which images and color schemes are the best choice for your brand. Just remember, don’t change too many elements at once! Otherwise, you won’t be able to tell what change accounted for the improved audience response.
Ad360 Can Automatically Generate Ad Banners for Shopify
If you want a Shopify advertising tool that auto-generates multiple ad banners for you to choose from, try a free demo from Ad360 today! We’ll make sure your advertising strategies for Shopify are polished to catch the user’s eye. A good ad banner is a difference-maker when it comes to increasing sales on Shopify, so reach out today!
The internet is amazing for small businesses when it comes to pure visibility. If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online.
The question becomes… what do you tool with the data gathered from advertising via Shopify? How can you make incremental improvements on your ad campaigns without draining your budget?
Crucial Customer Data to Collect
The most important Shopify advertising tool is organized, cogent customer data analytics. To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:
Where did the user see my ad?
Did they click through?
How much time did they spend on my site?
Did I capture their email or other contact info?
What demographic are they? (age, gender, profession, location, income level, etc…)
The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis. Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!
When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media. That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps. As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊
Ad360 – The Ultimate Shopify Advertising Tool
Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you canstart ads in one click! From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉
While Facebook ad retargeting is effective, there are limitations to promoting products solely through social media! This post explores how to broaden your online store’s visibility, and use “layered retargeting” to reach customers across the entire Internet – not just Facebook 😊
Increase Sales on Shopify by Retargeting Outside of Facebook
Business Owners using Facebook ads may have noticed that, while effective, there are clear limitations to advertising on the Facebook network. Sure, it gives access to popular platforms like Instagram, but remember there are roughly 5 billion people who use the internet regularly! While Facebook has ~2 billion regular users, you miss out on 3 billion potential customers by showing ads only on Facebook.
Who knows? Your niche audience may not be big fans of Mark Zuckerberg 😉 To increase sales on Shopify, business owners need to find ways to look beyond advertising only on social media. While it’s undoubtedly effective, there are marketing tactics that layer ad retargeting, thereby reaching users in and outside of Facebook.
The Undeniable Effectiveness of Ad Retargeting Campaigns
… But let’s analyze those numbers a little deeper. While retargeting on Facebook has its merits, 20% of e-commerce businesses in the same survey reported no benefits from their retargeting campaigns.
So, we decided to dig a little further and ask, “Is there a way to broaden retargeted Facebook ads beyond social media?” Doing so, and placing ads in different contexts, may be the key to giving these ad campaigns a boost – and increase sales on Shopify in the process.
First, we need to identify the limits of Facebook ads.
50% of customers online say they like shopping through platforms like Facebook stories… but what about the other 50%? If you are limited to retargeting only through the Facebook (Meta) network, you are potentially losing out on reaching half of your customer base. Other users want to see ads in different online contexts – beyond their social media account!
To increase sales on Shopify, it is best your e-commerce business gets exposure beyond social media.
Why? Credibility and Brand awareness.
Showing ads to retargeted users – when they are not on Facebook itself – is impossible with Facebook’s software. That could mean the impact of your retargeted ads are limited, as customers will be inclined to write your brand off as, “That store that only pops up on Facebook.”
To many, that limitation could hurt your brand and make it look less legitimate in the eyes of potential customers. Layering on a broader retargeting service will allow you to show ads to those same users not just on Facebook – but across the entire web. This enhanced brand visibility will make your store appear more viable in the eyes of potential customers, driving more traffic and increasing your sales on Shopify.
Layering “Web” Retargeting on Top of Facebook Retargeting
They key to maximizing the effectiveness of your ad retargeting campaign is to reach beyond social media, and use tools that enable retargeting across the web.
In that scenario, an online user could see your ad on Facebook first, then have a moment of déjà vu when the same ad pops up while they browse a news app on their phone! When the ad appears a third time on their favorite independent blog site, the credibility of the brand has been confirmed in the eye of the customer.
Seeing the store’s promotions in multiple online contexts makes them feel like checking the store out is worth their time, as it engaged them with multiple touches without appearing repetitive. This is the power of layering web retargeting on top of Facebook retargeting – you reach customers when they are in different states of mind, upping the chance they take note of your online promotion. The broadened visibility can help increase your sales on Shopify and boost your brand’s reputation.
Conclusion: Use Menadex to Layer Web Retargeting on top of Facebook
Hopefully by now, you see the promotional power of ad retargeting online businesses. However, very few businesses know how to layer web retargeting on top of their advertising efforts on social media. Broadened web visibility could be the keystone to increasing sales on Shopify!
If you want to get the best return on your ads spent (ROAS), try a free demo by Ad360 today! Our Menadex media offering will automatically layer web retargeting on top of your existing ad campaigns, ensuring you get the broadest appeal and best bang for your buck.
Retargeting Squared: Increase Sales on Shopify with Layered Ad Retargeting
If you have kept up with our previous posts on retargeting (click here, here, and here for a refresher course), you know that retargeting is arguably the most effective digital marketing strategy on the web.
That means for online business owners, learning the fundamentals of retargeting are essential if you want to succeed and increase your sales on Shopify!
However, did you know that there are ways to deploy “layers” of ad retargeting? The value of this tactic is simple: you reach your audience across all search engines and platforms – rather than being restricted to a single network. In other words, layered ad retargeting empowers e-commerce business owners to target users not only on sites like Facebook and Google, but it allows them to continue showing ads to users as they browse the millions of Independent sites across the web.
Check out this post for a 2-step guide on how to layer ad retargeting to maximize conversions and increase your sales on Shopify 😊
Step 1: Ensure you Have Ad Remarketing Enabled on the Baseline Platform
To start, remember that platforms like Google offer their own remarketing programs that can be toggled on. This is a no-brainer. If you are not already using this baseline ad retargeting technique, you are allowing ~98% ofall of your web traffic to “fall through the cracks.” With no way of knowing how has visited your site, your digital marketing strategy will continue to feel like “finding a needle in a haystack.”
Step 2: Layer Ad Retargeting that Works Across the Entire Web
Now that you have established ad retargeting on the specific platform in question (e.g. – Google), it is time to layer up! Using a simple app, e-commerce owners can reach outside of Google’s network when showing ads to retargeted users.
What this means is that is the user clicks on an independent site not under the Google Display Network, your ads can still be shown to the user! This layered retargeting tactic broadens appeal, and the numbers make a clear case for its effectiveness.
There are currently ~2 million websites linked to the Google Display Network… but there are over200 million active websites across the web! So, by layering on external ad retargeting on top of Google’s remarketing option, you reach roughly 198 million more sites with your digital marketing. After considering these figures, there is a strong case to be made that layered ad retargeting could drastically increase your sales on Shopify.
Conclusion: Menadex by Ad360 Can Unlock Your Online Store’s Potential
For a quick solution to “layered ad retargeting,” Ad360’s Menadex media offering connects your e-commerce promotions to every active website on the internet.That way, your store can show ads to retargeted customers on websites that your competitors cannot reach, giving you the advantage in brand exposure and customer awareness.
If you want to see the impact that layered retargeting can have on your business, reach out to try a free demo from Ad360! We’ll automatically begin layering in our platform’s “universal ad retargeting” services on top of the ones offered by platforms like Google. Create your next ad campaign with one click, and increase your sales on Shopify today 😊 Happy selling!
