Whether you like crypto-currencies or not, you need to consider if it makes sense to accept crypto payments for your business’ products and services.
Here are 5 reasons you should accept crypto payments on your e-commerce website!
To set the example, we’ve decided at Ad360 to accept crypto-currencies for all ads payments!
Ad360 will allow you to use crypto to pay for your advertising budget, whether you advertise for web3 projects or old-school e-commerce products & other online services!
WooCommerce is unique from Shopify in its ability to customize the site. There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products! Check a helpful list of WooCommerce plugins here to get your marketing research started!
Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce. I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent! I bought several more times after that.
This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.
You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site.
Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without. A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!
If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github! There are also helpful courses for the same idea here at UDemy
What is the Return on Click Investment?
And why is it important to maximize your conversions?
Today we’re reviewing a super insightful article from the Baymard Institute, describing what this concept they invented: Return on Click Investment.
Mastering this idea will help you to better organize your website, and know how to present information to ensure your visitors stay on your website and complete their purchases.
If you liked the video, please help us make it more visible by liking, subscribing, and commenting below. Feel free to share the video with anyone it may be useful!
If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit! Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.
To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store. Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!
Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!
First, do you have well-spaced paragraphs? Second, is everything grammatically correct? Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords? Site audits review solutions to the most pressing questions regarding your online presentation.
In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.
2. Website Speed & Technical Performance
Site audits make sure your site is literally “up to speed” and loads quickly with no broken links. Otherwise, the user experience suffers – and so does your Shopify paid advertising!
3. Design Features that Boost Conversions
Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!
As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience. So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!
![The 6-Part Website Audit Checklist for 2022 [Epic Google Sheet]](https://www.wordstream.com/wp-content/uploads/2022/01/light-website-content-audit-template-checklist.png)
Want the support of a step- by-step review of your e-commerce store? To expand our business, Ad360 is currently offering a free in-person website audit. Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉
Get our free website audit to help Increase Sales on Shopify today!
You don’t need to be a design expert to give your e-commerce store a little creative flair 😊 A simple, bold, dynamic aesthetic will attract customers to your site, and keep them there. Read our refresher of how to increase sales on Shopify through upgrading your store design.
There is no need to clutter your e-commerce site with pictures and text if your background is aesthetically pleasing. In fact, online stores that are well-spaced, and give the customer a chance to “breath” as they browse from webpage to webpage, outperform ones crammed with “too much.”
Thus, picking simple, bold, consistent theme colors is an easy way to increase sales on Shopify. Remember that the colors don’t have to take up the same amount of space on your site! Some may color the toolbar across the top, while others dominate the space behind your pictures, text, and product listings. Check the links here and here to get some new ideas on how to freshen up your theme colors – it could help boost your Shopify sales!
If you are going to utilize lots of multimedia, make sure your site’s speed is optimized. Big files uploaded to your e-commerce site can make it clunky and slow to users.
Every online store is different, so you can play around with your incorporation of pictures and video. Some opt for a central image to focus user attention, while others break up their homepage into “blocks,” with each section conveying a different feature of their products and services. Other put a video front-and-center to engage the user right away, and give a flavor of what their product looks like in action!
Check out a list of excellent online stores here and here – you may pick up a key tip to increase your own Shopify sales!
Another aspect of site design to consider is where you put “clickable” buttons – including the following dynamic items:
To increase your Sales on Shopify, having these “clickable” buttons across your webpages make it more interactive and easier for users to navigate. If you have a product on sale for the next month, for example, you may want to update your site to reflect that! Adding in a “click here for our new special” button may entice customers that would otherwise keep browsing.
We’ve talked about the importance of CTA buttons placed strategically across your homepage and product pages. They should land in spots where a customer has taken in key text, images, or videos, and may be pushed to buy items if you make it easy for them. Place CTA buttons around key text, images, and videos! It makes shopping easier for the customer and will help increase your sales on Shopify.
At the top of bottom of your page, have your clickable buttons for links to social media, as well as certificates from your trust badges. They are easy to place and bring extra layers of connection and credibility to your Shopify site,
Re-evaluate your Shopify store design regularly – testing out different layouts and designs is not as hard as you think. It can have a marked impact on your store’s success, so be sure you are keeping a fresh, open perspective on the options for your Shopify theme and store layout!
If you want help evaluating your online store’s design, reach out for a free demo by Ad360 today. We can audit your current site, giving you actionable tips to increase your sales on Shopify 😊 Cheers, and happy selling!
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
This e-commerce business owner wants to increase conversions for a specific offer.
Let’s review their website and how they present this offer.
The way you introduce an offer, the level of detail you give, which Call to Action (CTA) you use, and how you highlight it on your website matter a lot to maximize your conversions.
Subscribe to our YouTube channel “Ecommerce Success by Ad360” to watch daily videos that share tips, knowledge and best practices with merchants to help your business thrive!
If you’d like me to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, feel free to book a call using the link below:
As a storeowners trying to increase your sales on Shopify, you may have noticed that Shopify itself has been in the news lately!
While still up over 900% since its launch in 2018 – which is amazing – there was a recent slump in Shopify’s stock price. To address the issue and set up the company for future success, Shopify announced a 10:1 stock split.
What does this mean? It doesn’t affect anything other than the volume of shares. For example, if you owned 100 stocks of Shopify worth $10 each, there are now 1,000 shares – but each one is now worth $1!
Since you are focused on boosting your own Shopify sales and not much else, it may help to answer the question – “Should I be worried about the recent news of Shopify’s stock?”
Quick answer – no! Shopify is poised to reap the benefits of the e-commerce industry’s growth the next several years, meaning the over 2 million users can ride the wave of their success 😊 Read below for more info on Shopify’s future prospects!
While other e-commerce sites are out there, Shopify is one of the strongest platforms due to its partnerships with tech companies like Meta, Tik Tok, Alphabet, and JD.
When trying to figure out how to increase Shopify sales for your own store, know that Shopify itself is doing the same! Having full integration with the most widely-used tech platforms means that a temporary slump in stock price – or the news of a 10:1 stock split – will not impact its users in any significant way.
You can rest easy that Shopify itself is trying to figure out how to generate more sales on Shopify for you! While on a different scale, leveraging major partnerships with social media companies like Tik Tok mean that the future looks bright for Shopify and its millions of merchants.
Some folks worry that, coming out of the pandemic, e-commerce stores may take a hit as customers flock back to brick-and-mortar stores. On the whole, as you look for how to increase Shopify sales on your own store, remember this fact for motivation:
There is no stopping the e-commerce juggernaut. E-commerce is poised to surge from $5.5 trillion in 2022 to $7.4 trillion by 2025.
Of all the major e-commerce platforms, Shopify is arguably in the best position to reap the rewards of online retail growth. So, while you figure out how to generate more sales on Shopify, keep an eye out for more tools added to the Shopify brand! There major be some digital marketing innovations on the horizon that better democratize the e-commerce space, meaning even the most tech-averse storeowners may find success online 😊
We hope you are convinced and feel secure with your decision to open a store on Shopify’s e-commerce platform. There is no reason for merchants to be worried about the recent news in the stock price and stock split.
However, figuring out how to increase Shopify sales is a big challenge! If you want help simplifying the process down to a few clicks, reach out to try a free demo from Ad360 today. With our flagship feature, Quick Ads, you need only set your daily budget and target location for ads – we’ll handle the rest, taking your online ad campaign creation to the next level 😊 Contact us today!
Leading off with the crown jewel of Ad360, Quick Ads distills your online ad campaign settings to only “2 inputs” – budget and location. That’s it. Set those, and your next ad campaign is off and running!
The Quick Ads software, several years in the making, automatically organizes your promotions across not only social media, search engines, and mobile apps – but the entire web itself. Establishing ad campaigns on popular social media platforms and search engines can be exhaustive, as well as a major time drain to managers running day-to-day operations. We simplify the task of starting a new, effective online ad campaign down to one click.
Compare that to the multi-faceted “Ad dashboards” you see on popular social media sites or search engines – they make your eyes water with complexity. Quick Ads uses powerful software, developed over several years, to analyze and automatically set the options that best serve your ad campaign’s needs.
Ad360 considers Quick Ads its crowning achievement and the culmination of years of development. So, please reach out if you have any questions on how Quick Ads integrates to help increase sales on Shopify! We’ll be eager to show you through our free demo. It’s the core reason why Ap360 is now the best Shopify app to increase sales in 2022.
Unlike companies that automate their feedback to you, Ad360 has live 24/7 support. We are 100% dedicated to getting to know our clients and their business on a more personal level. Ad360 offers private consultations, where we evaluate the current state of your e-commerce site, creating reports with actionable tips on how to increase your sales on Shopify. All advice is geared toward improving the e-commerce shopping experience for your customers, so they grow to love your brand and products 😊
You get a chance to work with data science and online marketing experts to better grasp the difference between online ad platforms. As an example, Google Display ads do not work the same way as Facebook ads, and Tik Toks ads are different still! Leveraging these different platforms, and figuring out how to increase sales on Shopify, can be a lonely task for independent business owners.
You now have a place to ask questions about the nuances of e-commerce advertising and get informed answers from some of the most dedicated professionals in the e-commerce industry. We’ll help analyze where your customers are in the Shopify sales funnel, ensuring your customer outreach efforts are not redundant or ineffective
Our dedication to 24/7 live support is part of what makes Ad360 the best Shopify app to increase sales.
While other marketing apps for Shopify apps may help with specific functions – such as email campaigns, SEO, or ad banner generation – none are as comprehensive and streamlined as Ad360’s “total web” central ad dashboard.
Having one place to run and manage ads across all social media platforms, search engines, mobile apps, and the worldwide web itself is an innovation unique to Ad360. The simple, cozy, intuitive interface will empower you to view and manage all online ads, giving you a “bird’s eye view” of your promotional efforts. The ease and efficiency of Ad360’s central dashboard will free up time, energy, and resources to explore further how to increase sales on Shopify
The feature even gives access to automatically generated data visualizations and graphs that illustrate sales trends most impacting your business. As a certified Google partner, it is a great complement to the newly-release Google 4 analytics
Some e-commerce business owners are excellent managers and have incredible products – but their budget doesn’t allow for a freelance or full-time graphic designer. So, their “limiting reactant” in the “how to increase sales on Shopify,” equation, so to speak, is the ad visuals themselves! The writing copy may not use the right persuasive techniques, or the picture may not look as sleek and professional as the hundreds of ads users see scrolling and browsing online.
Ad360 solves the ad banner issue by extracting your Shopify store data and instantly generating over a dozen options for a single ad banner. We pull the product picture, price, and any more relevant info directly from the site for you to review and give any final touches before the ad’s release. Our automatic ad banner generation relieves your burden of constantly creating new ads to catch your audience’s attention. Designs, shapes, colors, and the message itself are all customizable – we just provide a bevy of options personally tailored to your Shopify store 😊 That way, you can add a personal touch that speaks directly to your niche audience, a key element to help increase sales on Shopify
The number one technique to increase sales on Shopify is ad retargeting – yet we are amazed at the number of e-commerce sites that do not take advantage of it! Remember that 97-98% of online visitors, on average, leave without buying. That means out of 100 potential customers, you would only have information on 2-3 of them! No bueno.
Ad360 will deploy hyperlocal ad retargeting to every layer of your online advertising efforts – why? It enables you to “tag” the customer information of the 97-98% who leave your site and follow up with them for future promotional deals! Most customers prefer to see multiple ads before they “know” your brand and buy anyway. Ad360 does so while following the most stringent customer privacy regulations, while still providing a turnkey solution for how to increase sales on Shopify. Bringing ad retargeting to every level of your online business is a focus of Ad360, and we know it gives your e-commerce store the best chance for sales success.
Skeptical? We understand 😊 That is why Ad360 offers a free demo to test the services listed above. When it comes to the question, “How do I increase my sales on Shopify,” we believe we have the best solution on the market today. Contact us now to learn more!
Today we’re celebrating an important milestone for our YouTube channel.
“Ecommerce Success by Ad360” is a YouTube channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
We make daily videos reviewing ecommerce businesses websites, giving them tips and advice to improve their conversions and better their marketing, advertising.
Ad360’s mission is to make millions of merchants happy and successful. We take care of all your promotional activities, allowing you to focus on your passion & core business.
These videos are an important way for us to provide value, free advice and free website reviews to business owners. Our goal is to be informative, educational, while being useful as the same time, providing actional tips that e-commerce business owners can take home and implement right away.
We cover a variety of topics and discuss all things e-commerce, advertising, marketing, search engine optimization (SEO), conversion rate optimization (CRO), website design, branding, retargeting, social media, communication, and many other themes that could help businesses be more successful.
Here are a few examples of videos we’ve made, to give you an overview of what you can learn from the YouTube channel:
How much to spend on ads before you get sales
In this video we discuss about a business question on Reddit about how much they need to spend on ads before they get enough results to draw a conclusion.
https://youtu.be/4GZVrQU81RE
Money losing ad! What to do?
In the video, we’re discussing a few of the common advertising Key Performing Indicators (KPI) such as CPM, CPC, CTR. We’re giving a few tips to a Reddit post author to help them improve their ad results.
https://youtu.be/uM6TxGK9aNM
Homepage VS Product page? Which destination is best for advertising?
This video examines whether businesses should use their Homepage or Product page as a destination for their ads. We explain pros and cons of both, and why the best solution might be something else: a dedicated landing page. If you don’t know what this is, this video will go over the theory of why a landing page will outperform homepages and product pages.
https://youtu.be/aAyC2_7EseU
3 marketing techniques to increase revenue
Successful companies like Apple or Netflix use these marketing rechniques all the time to increase their average order value (AOV) and sales: Value/pricing ladder, Price anchoring, Compromise effect.
https://youtu.be/loZtTmK5tps
Convert more by assuming your customer knows nothing
In the video, we’re discussing a few of the common advertising Key The concept of the “5 Levels of Awareness” by genius marketer Eugene Schwartz can really help you understand how to make your website better for the majority of your visitors, which will increase conversions.
https://youtu.be/g7w6h4KIDP0
Clueless about Website Traffic Generation
This video responds to a user on Reddit, asking for help with Website Traffic Generation. We cover different methods to generate traffic and how they can apply these to help their business grow: Search Engine Optimization (SEO), Social Media, Influencer Marketing, Advertising.
https://youtu.be/YiKaNWPU834
What is Search Engine Optimization (SEO)
Introduction to the concept of SEO and how to get your website crawled, indexed, and delivered as a response to users’ queries on Google (and other search engines!).
https://youtu.be/yjoIgfjBYkg
Words Matter! Boost sales with descriptions!
Why Google still advises in 2022 website oweners to use more texts to improve your website’s content and make your pages more discovarable as search queries results.
https://youtu.be/IwzDRjBW7dA
New factors to rank on Google – Desktop page experience search signals
What are the new Core Web Vitals and other page experience signals that are now used by Google as a factor to determine how to rank pages for Desktop searches.
https://youtu.be/a2doaoYTTyY
How to generate trust to increase e-commerce sales
This video reviews a website shared on Reddit and gives several general tips you can use to improve the website structure, design, content to improve conversion rates.
https://youtu.be/T7nGgTts5pY
Don’t lose customers because of colors
Colors can be a tricky topic because they can be seen as a matter of personal taste. However, there are design guidelines for accessibility and some colors combinations are more efficient than others. If you’re foreign to color theory, we share in this video a free online tool that can help you pick better color combinations in just a few minutes.
https://youtu.be/MzpUUF04exQ
Make your Ecommerce Website Stand Out
Standing out is key in a market where “10,000 alternatives to buy from are but a click away”. Hopefully, this video helps illustrate this key concept and gives a few practical tips about what can be done to make your website feel different, and convert more.
https://youtu.be/gtiDZYXu_Dc
How to boost by up to 232% conversions by fixing CTAs
This video gives a few tips to this store owner to increase conversion rates by fixing the Call to Actions (CTA) buttons.
https://youtu.be/4HIov1ksii4
Why 75% of visitors abandon their carts
In this video we’re reviewing two studies about e-commerce statistics such as the cart abandonment rates, add to cart rates, conversion rates and average order values. Knowing key e-commerce statistics is important to gauge whether your business is doing fine or not, and which areas you need to focus on to improve your results.
https://youtu.be/aaLZoSsAEqk
85% Bounce Rate! How bad is it??
We give the definition of Bounce Rate and what the Google Analytics documentation teaches us about this topic. We also review a few tools that you can use to verify whether your website loads quickly, is responsive and mobile-friendly. These factors can impact bounce rate, as well as the ranking on Google, and are worth looking into.
https://youtu.be/cjn2Heyi460
Public Release of Ad360 App for Shopify
This video announces that any Shopify user can install the Ad360 App for Shopify and grow their business with the easiest way to manage all promotional activities in one place.
https://youtu.be/-NX_bZcfXH8
What is Retargeting and why you must use it
In this video we’re talking about Retargeting, which is way too often overlooked by small businesses, whereas it is the most efficient form of advertising that you can do. Some studies say that Retargeting gets 1,300% Return on Investment (ROI). It’s definitely a big mistake not to employ it. Thankfully, we’re here to help you understand how to make the most of it, and get started with Retargeting thanks to Ad360!
https://youtu.be/YPr6V9rqPRg
Master hyper Local & Geo-targeted ads
We’re explaining why local-based ads are so important. We describe two advanced advertising techniques: Geotargeted ads & Hyperlocal ads. Both of these allow you to run ads that are personalized for specific areas, which will be more noticed and efficient to generate sales. Ad360 App for Shopify allows you to easily implement both of these techniques, in an easy way.
https://youtu.be/EIByOD0t9Cw
If you’d like help improving your website, and get a dedicated private call to review your e-commerce website, your marketing strategy and your advertising setup, feel free to book a consulting/audit call at any time on our website.
Welcome to Ecommerce Success by Ad360, the channel where we share tips, news, best practices to help business owners be happy, productive, and successful!
In today’s video, we’re reviewing a website shared on Reddit.
Firstly, they are doing a lot of things right! The website is beautiful, the content is great, the brand feels personal and relatable, and the products are beautiful!
In the video, we review the website, explaining how the business owner applied e-commerce website design best practices to make an efficient store.
Secondly, we review a free Search Engine Optimization (SEO) tool from Google to evaluate the page performance score. This matters increasingly as Google search engine results are now ranked partially based on the page experience (including loading speed).
Lastly, the video introduces 3 marketing concepts which are proven to increase revenue considerably, and which we believe could be hlpful for this website:
1/ Value & pricing ladder
2/ Price anchoring
3/ Compromise effect
Ssuccessful companies like Apple or Netflix use these marketing techniques to increase the average order value and their sales.
If you’d like us to do a more in-depth analysis of your advertising setup / targeting options / campaigns data, please book a free consulting call with Ad360’s team.