Tag: WooCommerce

Categories
Features Highlights

1-Click Ads are coming to WooCommerce!

Ad360 + WooCommerce
Ad360 + WooCommerce

We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

Username: ad360demo
Password: same value

The Ad360 App is in the “Marketing” section on the left panel.

Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

Categories
Growth Academy

Automate Your WooCommerce Store

WooCommerce - Automate your Store Growth
WooCommerce - Automate your Store Growth

Manual Ad Placements – Time Consuming and Frustrating

Manually setting up ad campaigns, through platforms like Facebook, Google, and more, are seemingly not an exact science.  Plenty of WooCommerce business owners throw ads up across social media, but don’t understand why they are paying so much for such paltry results.

Unless you are a digital marketing expert, knowing where and when to place ads can seem almost esoteric – but automated ad placements are much more powerful than you think!

Programmatic ads are what major companies like Google, the Economist, TNT, and other major corporations use to get the best ad placements for the cheapest price.  Now, there is software that exists that brings the same online promotional power to small and medium-sized businesses.  If there is one aspect of your online business to automate, let it be your ad placements.  It will save you hours of time a day and the constant headaches of playing “trial and error” with your online ads

source

Automating Customer Data Collection & Retargeting

Furthermore, to increase sales on WooCommerce, storeowners need to have software that gathers the profile info of whoever sees and interacts with the ads!  That way, you can continue showing them promotional specials in the future, targeting them with your products without having to lift a finger.  This kind of precision in your digital marketing (especially at scale) is simply impossible with at least some level of automation.

Categories
Growth Academy

Make WooCommerce Mobile-Friendly!

woocommerce mobile friendly
woocommerce mobile friendly

The Tide has Turned: Mobile Users Outnumber Desktop

Within the last few years, mobile users officially tipped the scales over desktop ones: 61% of website  visits in the US came from mobile in 2020, while worldwide the number rose to 68.1%.  However, for many business owners who comes from traditional “brick-and-mortar” backgrounds, it can be difficult to handle both a beautiful desktop WooCommerce site alongside a smooth mobile user experience.

As we’ve written about before, e-commerce sites need to adapt their mobile layout to the design features and limitations of viewers browsing their site on a tinier screen! 

That means more simplistic visuals, “swipe-through” slideshows (to browse product after product), and clickable buttons that “expand” or minimize content/product descriptions.  That way, you can neatly pack in all the features of your site without overwhelming users browsing on their phone.

source

WooCommerce Mobile is a Whole Advertising Frontier

Along with that, advertising your WooCommerce store across mobile apps gives you a whole new level of promotional exposure.  Again, your mobile ad designs need a different aesthetic when compared to desktop.  The dominant form now are “swipe-able” slideshows that present your product with a beautiful, simple, bold background.  That way, while playing their favorite mobile game or browsing their favorite news aggregator, users see ads for your WooCommerce store!

Diversifying where you place your online ads is key to a successful digital marketing strategy.  It can seem a bit overwhelming to think about at first, but it is much easier than you might think to be running ad campaigns on desktop, mobile apps, and across the web.  By fine-tuning each ad campaign to the medium it runs on, you have a much better chance of increasing your WooCommerce sales 😊

If you want help automating your ad placements for the best results, reach out to try Ad360 today!  Our free two week trial gives users a chance to realize the significance of running both desktop and mobile-friendly ad campaigns – all with only a few clicks.

Categories
Growth Academy

1 Click Ads for WooCommerce

WooCommerce 1-click ads
WooCommerce 1-click ads

Set a Daily Budget

First, to take control of your online marketing, establish a “daily average” budget you can spend on advertising. New stores can gain traction across the web with as little as $5/day ($150/month). From there, a general rule of thumb is 5-10% of your revenue goes back into marketing overhead.

Calibrate Your Custom Audience

Second, you need to begin targeting your custom audiences! You can target customers based on demographic info (e.g. – age, gender, location), or interests they express online. Make sure to dive into research on your custom audiences – they will be your most likely customers!

Retarget Likely Customers

Ok, so you’ve set a daily budget, established large swaths of your custom audience, and now you’ve put out some nice ads. The metrics show that roughly 10,000 users viewed the ad from either their desktop or mobile. But barely any clicked through or bought!

Do not be discouraged, this is normal. Just remember, if even 1% of those 10,000 end up becoming customers, that’d be 100 new orders to your WooCommerce store. So, how do you up that conversion rate to become a truly successful online business?

Automate Ad Placements for Peak Conversions

There is software, easily accessible on the market, that can automate ad placements for the cheapest price and maximum exposure. Retargeting software could further increase your conversion rate to 2-3%, putting in the elite tier of e-commerce stores. In fact, the top 10% of all online stores have a conversion rate of 3.8% or higher.

source

Virtually all the most successful e-commerce stores deploy automated ad placements to get affordable ads with great visibility. They also all use savvy digital marketing techniques – like retargeting – to increase their WooCommerce sales. How? By reaching back out to customers who have seen their ads across the web and social media! After a few “touches,” customers are ready to go from “browsing” to “buying.”

Feel free to check out Ad360’s Quick Ads, to trial automated ad placements. It only takes one click to organize your next ad campaign!

Categories
Growth Academy

WordPress Blogs Boost WooCommerce Sales

WooCommerce Blogs Boost Sales
WooCommerce Blogs Boost Sales

Texts Online are Crucial for SEO

While setting a daily budget and promoting on major platforms  are the backbone of driving traffic to your store, neither will automatically increase your SEO or SERP. 

Instead, quality website text and blog posts help Google “crawl” your page more efficiently.  By doing so, you will rank higher for the keyword searches potential customers execute every day!  So, Ad360 recommends that, if you have a WooCommerce store you are advertising online, make posting a 250+ word blog post part of your routine.

Blog Posts Support Videos, Pictures & Infographics You Put Out

It’s important to note that good visuals online – especially mobile – are essential to catching customers’ attention.  Xerox found that colorful infographics increase readership and customer memory by 80%! However, to keep them there, it helps to have a supporting blog post describing your product. 

Because WooCommerce comes with a WordPress site, e-commerce business owners can get in a routine of preparing advertisements to go out across social media and the web, and linking the accompanying blog post with a minimal strain on your time.

In fact, the blog posts do not even have to be perfect and sound “polished” and professionally written.  Most online users read blog posts for entertainment and education, not to make buying decisions.  Some quick numbers on that: 77% of the internet users read blogs, and a third of all readers read them solely for entertainment. So, let your blog be your outlet for you to show your brand’s personality and connect on a more conversational and intimate tone with your followers.  Hopefully, this post here inspires you to keep pressing on ahead with your WordPress blog – let your voice be heard! 

And hey, it increases your sales on WooCommerce and SEO ranking.  Why not?  😉 Make the most of your WooCommerce promotion with an updated WordPress blog!

source
source
Categories
Growth Academy

WooCommerce: Why You Need Retargeting

WooCommerce Retargeting
WooCommerce Retargeting

Online Ads Drive Traffic – But Not Conversions

If you set a healthy daily budget for your ads, and organize sensible “custom audiences” to funnel ads to, your store will likely see a spike in traffic.  However, we’ve noticed a common concern of WooCommerce storeowners online.

Many have expressed that, after shelling out for ad placements, they saw no corresponding bump in click-through or conversion rates. This means that even though users are seeing the ads online, they are not clicking buy. A boost in traffic, but no increase in sales, is a frustrating experience for WooCommerce stores with great products.

What can WooCommerce storeowners in this position do to boost sales?

Ad Retargeting!  Arguably the most valuable online tactic for increase e-commerce store sales.

source

Why Ad Retargeting Outclasses Other Ads

If you’ve been keeping up with Ad360’s “growth academy” series, you know it takes multiple engagements – or “touches” – before most customers are ready to make a purchase.  Ad retargeting becomes an essential digital marketing tactic here.  You can capture the data of customers who visit, and target all future ads towards these individuals.

Why?

They’ve already demonstrated concrete interest browsing your store!

Eventually, after seeing 3 or 4 of your WooCommerce store’s ads, customers go from simply being “aware” you exist, to purchasing every seasonal special!

However, WooCommerce ad retargeting “plugins” can be costly, confusing, or slow down your site speed – defeating its purpose.  If you want help establishing ad retargeting as an effective part of your digital marketing strategy, reach out to Ad360 today!  We’ll give you the 360 degree breakdown: retargeting is our specialty 😊

So, if you are interested boosting your “click-through” and conversion rates, give us a call or email today. Happy selling!

Categories
Growth Academy

WooCommerce Tradeoff: Time or Money?

WooCommerce - Time Vs Money
WooCommerce Tradeoff: Time versus Money

Cheaper “Per Month” Plans, Costly Website Repairs

The WooCommerce “plugin” for WordPress is free, meaning the only costs come from paying for website hosting, your domain name, and security certificates. Furthermore, WooCommerce sites are much more flexible, allowing you to add features and connect outside services (e.g. – Etsy stores, Mailchimp), with no problem.

… That is, if you are familiar with coding!

The downside to WooCommerce’s cheap base plan and customizable features are that many storeowners will complain of the hours they themselves spent trying to fix “bad code” on their site, or the hundreds of dollars they had to pay a developer to come in and do the fixes for them. 

Many owners who are not tech-savvy have huge problems with speed load times, which we’ve talked about as being one of the most important features of your e-commerce site.  WooCommerce owners may be saddling their site with plugins that are unnecessary.  However, if you are not a coding-savvy storeowner, it can become incredibly frustrating to hire a web developer every time you want to update your product line.

source

A Website Audit Identifies the Solutions to Your WooCommerce Store

If you already have a WooCommerce store, and have experienced any of the issues above, Ad360 is the solution to your website promotion and repair!  We offer a free website audit, can identify any issues with site speed, and make sure your store is ready to succeed online 😊

Categories
Growth Academy

WooCommerce Plugins Built to Boost Sales

Woocommerce interesting plugins
Woocommerce interesting plugins

Booster Plus

BoosterPlus is an “all-in-one” plugin that comes highly recommended from many WooCommerce storeowners.  It adds “buy buttons,” price labels, product listings, product images, pdf invoices, and dozens more features depending on the bundle you pick up.  There is a free tier, but it may be worth looking at paid tiers because of the “all-in-one” nature of the plugin.  Great for upgrading your WooCommerce store and boosting sales!

OptinMonster

We here at Ad360 have offered a 3-part series explaining the importance of email marketing to increasing e-commerce sales (link to part I, II, and III).  OptinMonster is well-known for generating leads and converting “abandoned cart” sales at excellent rates. 

OptinMonster could be a strong pairing with Ad360’s services.  Ad360 is the e-commerce leader in retargeting, effective (and automated) ad placements, and professional ad banner design.  Pairing that with OptinMonster’s focus on email marketing could be a potent combination to increase sales on WooCommerce.

source

Advanced Shipment Tracking for WooCommerce

Once your sales begin picking up, customers will demand a high level of organizational efficiency for shipping.  In order to keep up with the competition, the advanced shipment tracking plugin for WooCommerce empowers storeowners to automate their fulfillment workflow. 

Customers get tracking numbers to follow on the front end, while your business can easily keep track of which packages are marked as “completed,” and which ones are marked as “shipped.”  Very helpful when you begin fulfilling hundreds of orders a day 😊

Honorable Mentions

The plugins below are ones we did not see as “universally” applicable to all stores, but check them out to get your WooCommerce strategy.  You’ll likely start having ideas about what your store really needs just by reading the descriptions of each. 

  1. Dropship Me
  2. Judge.me Product Reviews
  3. Redirection
  4. WooCommerce Cart
  5. WooCommerce Paypal Checkout Gateway
  6. WooCommerce Shipping Estimates
Categories
Growth Academy

3 Tips to Boost Sales on WooCommerce

WooCommerce logo - 3 Tips to boost sales
3 Tips to boost sales on WooCommerce

Research Plugins for site optimization

WooCommerce is unique from Shopify in its ability to customize the site.  There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products!  Check a helpful list of WooCommerce plugins here to get your marketing research started!

Offer Discounted “Upsells” on the Checkout Page

Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce.  I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent!  I bought several more times after that. 

This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.

source
source

Learn the Basics of Coding

You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site. 

Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without.  A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!

If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github!  There are also helpful courses for the same idea here at UDemy

Categories
Growth Academy

What is WooCommerce? Learn the Basics

WooCommerce Logo and Text 'Learn The Basics'
WooCommerce - Learn the Basics

Customizable Shop and Free Plugins

WooCommerce is well-known for being an affordable option because the website does not come “pre-packaged.”  Instead, users can add a variety of plugins to their store, providing a virtually unlimited number of combinations.  When looking to increase ecommerce sales, WooCommerce offers a chance to lower your overhead – and simultaneously create a one-of-a-kind store design.

Furthermore the code that underlays your WooCommerce store is open source!  This means that, if in the future you decide to set up your e-commerce store somewhere else, you can take the code with you.  If you spent hours configuring your stores code (or paid someone to do it for you), that time and money does not go to waste if you move on from Woo! 

Content Management Handled Through WordPress

It’s also important to know that WooCommerce is integrated with WordPress – the world’s largest content management site.  When trying to increase e-commerce sales, consistent quality content is one of the key pillars of success.  Many storeowners appreciate the full integration WooCommerce into WordPress. It provides a central location for your entire Content Management System.  You can run email correspondence, social media links, and your e-commerce business all from WooCommerce. 

If you want help understanding WooCommerce plugins or how to better customize your store, download the Ad360 app today or try our free demo!  We’ll provide a free site audit and our expertise on how you can increase your e-commerce sales today 😊 We look forward to meeting you and making your store the next e-commerce success!