Author: Xavier Litt

Re-Engage & Thrive with Retargeting

Post author By Xavier Litt
Post date November 14, 2023

Engage & Convert with Ad360 Retargeting

In the vibrant world of digital marketing, making a lasting impression on your audience is key. That’s where retargeting comes into play, a powerful strategy that Ad360 has mastered to help brands like yours reconnect with potential customers. Let’s dive into how retargeting can transform your digital campaigns.

The Magic of Retargeting

Imagine this scenario: A user visits your website, browses a few pages, but leaves without making a purchase or signing up. This is where most traditional advertising strategies might hit a dead end. But not with retargeting. Retargeting allows us to find these potential customers wherever they continue their online journey, keeping your brand front and center.

How Does Retargeting Work?

When users visit your site, they are tagged with a small piece of code (a cookie). This cookie then allows Ad360 to ‘follow’ them across the web. When they visit other websites that display ads, your ad can appear, serving as a gentle reminder of your brand and offerings.

The Benefits of Retargeting for Brands

Increased Brand Recall: By repeatedly showing your ads to potential customers, you enhance brand recognition, making it more likely that they will return to your site when ready to make a decision.
Higher Conversion Rates: Retargeting is known for its effectiveness in converting window-shoppers into buyers. By targeting users who have already shown interest in your brand, you’re reaching a more qualified audience.
Cost-Effective: Retargeting can be more cost-effective than other forms of advertising, as you’re focusing on users who are already familiar with your brand, thus reducing the need to cast a wider net.
Personalized Advertising: Retargeting allows for personalized ads based on the user’s previous interactions with your site, making the ads more relevant and engaging.

The benefits of Retargeting have been proven in many studies, such as the one conducted by Stanford Graduate School of Business marketing professors Navdeep Sahni and Sridhar Narayanan examined the effectiveness of various retargeting campaigns on over 230,000 visitors to BuildDirect.com, a Canada-based home-improvement retailer. The study revealed that retargeted advertising is effective, particularly when initiated soon after a user’s website visit. Among users who left the BuildDirect website after viewing a product page, retargeted ads increased their likelihood of returning to the site by nearly 15%. For more detailed insights from the study, you can access the full report here.

Embracing Retargeting with Ad360

Ad360’s approach to retargeting is all about precision and relevance. We understand that a ‘one size fits all’ strategy doesn’t work in the nuanced digital world. Therefore, our retargeting campaigns are tailored to align with your unique brand message and target audience.

Don’t Miss Out on Lost Opportunities

Retargeting is an opportunity to re-engage users who are on the verge of becoming customers. It’s about bringing them back to your website, not with intrusive advertising, but with smart, relevant, and engaging content. With Ad360, embrace retargeting and turn those missed opportunities into successful conversions.

Conclusion

Retargeting isn’t just a marketing tactic; it’s a strategic tool for nurturing potential customers and guiding them back to your brand. In the hands of experts like Ad360, it becomes an integral part of a comprehensive digital marketing strategy, driving engagement and conversions. Ready to bring your audience back where they belong? Let Ad360 show you the way!

Tags conversions, reengagement, remarketing, retargeting

General Growth Academy

Ad360: Precision in Ad Targeting

Post author By Xavier Litt
Post date November 10, 2023

Navigating the Digital Landscape: The Art of Programmatic Targeting

Ad360: The Game-Changer in Programmatic Advertising

In the dynamic landscape of digital marketing, Ad360 is emerging as a revolutionary force in media buying. This platform isn’t just another tool in the advertising arsenal; it’s reshaping how ads reach audiences effectively and efficiently. Let’s explore what makes Ad360 a standout in programmatic advertising.

Broad Ad Inventory Access

Ad360 boasts a remarkable ability to access billions of impressions daily across over 160 million websites and apps globally. This wide reach ensures your brand can achieve significant visibility and engagement with a diverse audience.

Access to Google Authorized Buyers and OpenRTB

Ad360 leverages the strengths of both Google Authorized Buyers AdExchange (Google AdX) and is implementing OpenRTB protocol to access any programmatic inventory. Google AdX offers premium, brand-safe environments for your ads, ensuring they are placed on credible and relevant sites. Simultaneously, OpenRTB enhances the ad buying process with efficient, real-time bidding, allowing for optimal ad placement and audience targeting.

Advanced Targeting Options

Ad360’s suite of targeting options enables advertisers to craft highly customized campaigns:

Retargeting: By tracking users who have previously visited your website or interacted with your brand, Ad360 can display your ads to them as they browse other sites. This increases the likelihood of converting previous visitors into customers, as it keeps your brand top of mind.
Geo-Targeting & Hyperlocal: Customize your ad campaigns based on users’ physical locations, from broad regions to specific local areas. This is especially useful for localized promotions or for businesses with physical stores wanting to attract nearby customers.
Device Targeting: Tailor your ads based on whether users are on desktops, tablets, or mobile phones. This helps in optimizing the ad format and message to suit the device preference of your target audience, enhancing user engagement.
Day Parting: Choose the time of day or week when your ads will appear. This is crucial for targeting users when they are most active online or when your product or service is most relevant, like advertising breakfast items in the morning.
First Party Audience: Utilize your own data, like website visitor behavior or customer databases, to create highly targeted and personalized advertising campaigns. This can significantly improve conversion rates and customer loyalty.
Site Lists (Whitelists and Blacklists): Gain control over where your ads are displayed by creating lists of preferred websites (whitelists) or sites to avoid (blacklists). This ensures brand safety and relevance to your target audience.
Viewability Filters: Filter out non-viewable ad placements, focusing your spend on spots where ads are actually seen by users. This improves the overall effectiveness of your ad spend.
Historical CTR Filters: Use data on past ad performance to choose sites and placements that have historically high engagement rates. This predictive approach can lead to better campaign performance.
Position Targeting: Select specific ad positions on a webpage, such as above the fold (visible without scrolling) or next to premium content. This strategic placement can significantly increase visibility and engagement.
Languages: Target users based on their language preferences, ensuring that your ads are always in a language that your audience understands. This is particularly beneficial for international campaigns.
Video Placements: Choose the right environment for your video ads, whether it’s within streaming content (in-stream) or in traditional web placements (out-stream). This maximizes the impact and engagement of your video content.

These targeting options collectively enhance the reach, relevance, and effectiveness of your advertising efforts.

Why Choose Ad360?

Ad360 stands out due to its:

Expansive Reach: With access to an unparalleled number of websites and apps, Ad360 ensures your brand’s presence is felt across the digital landscape. This vast reach is crucial for building brand awareness and capturing a diverse audience.
Quality Placements: By partnering with elite ad exchanges like Google AdX and utilizing OpenRTB, Ad360 guarantees that your ads are not just seen but seen in the right places. This premium placement is key to maintaining brand integrity and maximizing ad impact.
Efficient Spending: The real-time bidding capability of OpenRTB, combined with Ad360’s strategic approach, ensures that your budget is spent on the most effective ad placements. This efficiency in spending leads to a higher return on investment.
Flexible Targeting: Ad360’s wide array of targeting options allows for highly tailored campaigns that speak directly to your audience’s needs and preferences. This level of customization is critical for engaging and converting your target audience.

Conclusion: A New Era in Digital Advertising

Ad360 is more than just a digital advertising platform; it’s your partner in navigating the complex world of online advertising. Its extensive reach, strategic partnerships, and advanced targeting capabilities make it a formidable player in the programmatic advertising space. Ready to transform your digital advertising strategy? Explore Ad360 and lead your brand into a new era of digital dominance.

Ad360-Programmatic-Advertising-3-pager Download

Tags ad, ads, advertising, DSP, programmatic, rtb

Success Stories

Ad360: Top vCPM in Branding

Post author By Xavier Litt
Post date November 9, 2023

Ad360 provides superior performance in terms of vCPM

Making Sense of Smart Advertising with Ad360

When it comes to online advertising, there’s a lot of technical talk that can seem overwhelming. But it’s really about one thing: making sure the right people see your ads at the right time and place, without overspending. Here’s how Ad360 does it differently, and better, with a focus on precision targeting.

Aiming for Quality Views

In a digital advertising campaign, you want your ads to be visible to users. That means they should appear where users can easily see them when they’re browsing the internet. This is what we call “viewable impressions.” The higher the number of viewable impressions, the more potential customers are seeing your ad.

The Challenge: Safe and Selective Placement

Placing ads isn’t just about being seen; it’s also about being seen in the right context. “Brand safety” is the term used to describe the effort to ensure that ads only appear on websites that align with the brand’s values and image. It’s a bit like screening the neighborhoods before you open a new store; you want it to be a good fit.

Outperforming the Competition

Ad360 used what’s known as a “performance-style optimization approach.” This means that even though the campaign’s main goal was branding, we used techniques commonly applied in performance marketing to enhance the results. We set stricter viewability filters than competing platforms but managed to keep costs down. This resulted in a more efficient spend, where the client paid less but got more high-quality ad views.

Here’s how much better we did:

45% lower cost per viewable thousand impressions (vCPM) than Xandr
66% lower vCPM than DV360

Adhering to High Standards

Even with aggressive targeting and cost-saving strategies, we maintained strict standards for:

Click-Through Rate (CTR): We ensured that the proportion of viewers who clicked on the ads remained high.
Brand Safety: We carefully selected the online environments where the ads would appear to maintain the brand’s reputation.
Whitelisting: We only placed ads on pre-approved sites known to be effective and safe for the brand’s image.

The Bottom Line: Precision Equals Performance

In programmatic advertising, which involves using automated technology to buy and sell ad space, precision is key. It’s not enough to just throw your ad into the digital world and hope for the best. Ad360’s approach shows that by being smart about where and how your ads are placed, and by paying close attention to viewability and brand safety, you can get more value out of every dollar spent.

This case study serves as an example of how Ad360 helps brands achieve their advertising goals more efficiently than competitors. By focusing on quality and strategic placement, Ad360 delivers branding campaigns that are not just visible, but also safe and cost-effective.

Hospitality-Ad-Campaign-Ad360-outperforms-other-DSPs Download

Tags advertising, branding, CPM, DSP, DV360, performance, programmatic, vCPM, Viewability, Xandr

General Growth Academy

Unlocking Ad Precision with Programmatic

Post author By Xavier Litt
Post date October 18, 2023

Fear not, Programmatic Advertising is the solution to wasted Ad Spend

Why Programmatic Advertising is the Game-Changer You Didn’t Know You Needed

Hey there!

Ever found yourself puzzled about why some ads just get you while others seem way off the mark? We’ve all been there, scratching our heads at random ads that pop up on our screens. But what if I told you there’s a smarter way to advertise that ensures your ads always find the right audience, at the right time, in the right place?

Enter: Programmatic Advertising with Ad360.

Now, before you get overwhelmed with another techy term, let me break it down in simple words. Think of programmatic advertising as the smart friend who always knows where to place your ad so it shines the brightest. It’s not about casting a wide net; it’s about precision.

Here’s what makes it so cool:

Specific Website Targeting: Instead of letting your ads float around the vast internet ocean, why not place them on specific websites where you know your audience hangs out? It’s like setting up your ice cream stall at the beach on a hot day. Perfect spot, right?

2. Page-Level Precision: Sometimes, it’s not just about the website, but the exact page. If you’re selling eco-friendly products, wouldn’t it be neat to have your ad pop up on an article about sustainable living?

3. Semantic Content Alignment: This is the next-level magic. Your ad isn’t just placed based on keywords, but the overall theme and sentiment of the page content. It’s like your ad is part of the page’s story.

4. Device-Specific Delivery: We all switch between our phones, tablets, and laptops. With programmatic advertising, your ad adjusts to fit perfectly, no matter the device. Smooth, right?

5. Hyperlocal Geotargeting: Imagine promoting a special discount at your café to folks just around the corner. With hyperlocal targeting, it’s not just about reaching a city, but specific neighborhoods or even streets.

6. Granular Control: Here’s the best part – with all these amazing features, you get to decide where every penny of your ad budget goes. No more guesswork; it’s all strategic.

To wrap it up, programmatic advertising with Ad360 is like having a map where ‘X’ always marks the spot. It ensures your ads aren’t just wandering around but are on a mission to find the right audience.

So, the next time you think about advertising, remember: it’s not about being everywhere; it’s about being where it matters most. And with Ad360, you’re always spot-on.

Happy advertising!

Tags precision, programmatic, targeting

General Growth Academy

Bringing Advertising AI to All

Post author By Xavier Litt
Post date October 13, 2023

All your Ads in one place

In an era where digital presence is not merely a choice but a necessity, businesses, regardless of their size, grapple with managing advertising across various social media platforms. The advent of AI-driven platforms like Ad360 is a beacon of change, morphing the multifaceted world of advertising into a simplified, unified, and efficient process.

Simplicity and Efficiency: A Unified Platform

Navigating through multiple advertising platforms is not only time-consuming but also a complex task that can divert attention from core business activities. Ad360 aspires to mitigate this by amalgamating all ad management tasks into a single, user-friendly platform. The focus is on streamlining the advertising process, allowing businesses to manage all their advertising channels efficiently, with enhanced simplicity, thereby saving time and resources.

Accessibility for All: Democratizing Advertising

Accessibility in advertising is pivotal for businesses of all sizes. Ad360 doesn’t just cater to conglomerates but extends its innovative solutions to businesses regardless of their scale. The ambition is to democratize advertising, ensuring it is not only user-friendly and cost-effective but also results-driven, enabling every business to maneuver through the advertising domain with ease and efficacy.

Empowering Businesses with Intelligent Advertising

Our vision transcends beyond providing a platform for ad management. Ad360 is engineered to empower businesses to engage in smart and intelligent advertising, ensuring optimal utilization of advertising budgets. Our AI-driven platform directs your advertising budget where it can yield the most fruitful results, safeguarding your investments and maximizing ROI.

Omnichannel Capabilities: Let the Best Channel Win!

With the inclusion of DSP capabilities, Ad360 also accords users the ability to purchase Google Ads & Meta Ads through our omnichannel capabilities. We believe in letting the best channel win the advertiser’s budget by providing a platform where all advertising channels vie in a fair competitive environment, ensuring your budget is allocated where it can generate maximum impact.

In essence, Ad360 stands out as a trusted authority in AI-driven marketing solutions, with a staunch belief in simplifying, optimizing, and democratizing advertising. By transforming the way businesses manage their advertising efforts, Ad360 is not merely a tool but a catalyst that propels businesses towards intelligent, strategic, and result-oriented advertising.

Want to know more about how you can use AI to improve your ads efficiency. Book a demo today!

General Growth Academy

Maximize ROI in PMAX with Geo Splits

Post author By Xavier Litt
Post date October 3, 2023

Budget Split by Geo in PMAX campaigns

Hey there, savvy advertisers and business owners!

Today, we’re diving into an eye-opening case that underscores the paramount importance of strategic budget allocation in your advertising campaigns, particularly when utilizing platforms like Google PMAX. Buckle up, because we’re about to embark on a journey through numbers, performance, and, most crucially, capitalizing on missed opportunities!

The Tale of Two Countries: A Striking Contrast

In the spotlight, we have two countries: Switzerland and France. A recent client data snapshot revealed a stark contrast in their advertising performance, despite both nations being targeted under the same campaign through Google PMAX.

Switzerland:
- Spend: CHF 668.31
- Conversions: 73.51
- Conversion value per cost: 8.01
France:
- Spend: CHF 326.79
- Conversions: 3.00
- Conversion value per cost: 0.63

Switzerland clearly outperformed with an impressive conversion rate, while France seemed to lag, presenting an intriguing puzzle: Is the allocated budget being utilized in the most effective manner?

Digging Deeper: Understanding the Numbers

A closer look at the data revealed that, despite the heftier spend, Switzerland’s conversion value per cost soared at 8.01, significantly overshadowing the 0.63 achieved in France.

Now, the million-dollar question: What if the client had shifted more of their budget to Switzerland, capitalizing on the higher conversion potential? Spoiler alert: They could have boosted their sales by almost 50% without increasing their budget by a penny!

The Importance of Geo-Strategic Ad Spending

This case unveils a crucial lesson in the realm of digital advertising: the imperative of monitoring and analyzing performance across different geographical regions. It’s not only about how much you spend but where you spend it.

Regular checks on performance metrics by country, region, and city can spotlight potential goldmines (like Switzerland in this case) and illuminate areas (like France) that may require a strategic rethink.

Guiding Your Path with Ad360

Embarking on a journey to optimize your ad spend per geographical performance? Ad360 is here to steer your ship through the often turbulent waters of ad spend optimization. Our AI-powered platform doesn’t just highlight the highs and lows of your ad performance but also navigates you towards making informed, data-driven decisions, and forces Google to spend your budget in an optimal way by splitting campaigns by geo regions, and optimizing the budget allocation.

Your Turn to Steer

So, fellow navigators of the advertising seas, the horizon is clear: Regularly scrutinize those performance metrics, understand the underlying currents, and be bold in reallocating your budget to sail towards higher ROIs.

Intrigued to discover how Ad360 can be your compass in this journey? Book a demo with us and let’s explore uncharted territories together!

Tags geo, google, optimization, pmax, roas

General Growth Academy

Unlock more Conversions with Multi-Channel Ads

Post author By Xavier Litt
Post date October 2, 2023

Average ROAS: 5.5 High-ticket conversions across multiple ad channels

Kicking Off the Week with Big Wins! 🚀

Hey everyone! We’re super excited over here at Ad360 – we’ve been helping our clients score some really big wins recently! We’re talking about high-ticket conversions that have our clients smiling from ear to ear! 😊

So, What’s the Big Deal?

High-ticket conversions mean our clients are attracting customers who really value what they’re offering, and that’s a big deal because it means more growth and more revenue. Everyone loves seeing their hard work pay off!

Spread the Word in More Places! 🌐

In today’s bustling world, people are everywhere – scrolling through social media, reading blogs, shopping online – you name it! So, reaching them wherever they are is the key. That’s why spreading the word in more places – a.k.a multi-channel advertising – is the real game-changer!

In simple terms: it’s like casting your net in several places to catch more fish, rather than just sticking to one spot!

Why Choose Ad360 for Multi-Channel Advertising?

Our platform, powered by some cool AI, makes advertising on multiple channels easy-peasy. We help your business get noticed by the right people in all the right places, so you can focus on what you do best.

By spreading out your advertising efforts, you can connect with your most valuable customers and avoid wasting time and resources on the ones who aren’t as interested.

Keeping It Simple! 🌟

Whether you’re a marketing pro or just starting out with your small business, Ad360 has got your back. We’ve made our platform super user-friendly, so your advertising journey is a breeze.

Ready to Jump In?

Curious to see how Ad360 can help you level up your advertising game? Let’s talk! Book a demo with us and let’s explore the possibilities together. Who knows, high-ticket conversions could be just around the corner for you too!

Let’s Chat! Book a Demo

Tags conversions, high-ticket, multichannel, omnichannel

Features Highlights General

What is Connected TV advertising?

Post author By Xavier Litt
Post date July 21, 2023

Run ads on Connected TV inventory

Ever since the advent of television, advertisers have leveraged the power of this medium to reach millions of consumers, captivating them with compelling stories, catchy jingles, and brilliant taglines. Fast forward to the digital age, and the evolution of television has brought us a game-changing platform – the Connected TV (CTV).

CTV isn’t your regular television; it’s much more. As the name implies, CTV refers to any television that connects to the internet, either inherently, like Smart TVs, or through an external gadget such as a digital media player or streaming stick. The exciting world of CTV is filled with a variety of devices like Roku and Apple TV that facilitate streaming, internet-enabled Smart TVs, internet-ready gaming systems like PlayStation, and devices for cable and on-demand content, such as set-top boxes. It’s like having the best of both the television and the internet worlds, right at your fingertips!

Now, let’s delve into the types of content that this digital powerhouse can accommodate. At its core, CTV delivers three main types of content: internet-delivered content, traditional TV, and on-demand TV. The first category mimics your traditional TV programming but is delivered over the internet by video content providers. Traditional TV, as we all know, follows a schedule and is broadcasted through regular networks. On-demand TV, on the other hand, breaks free from the constraints of schedules and allows viewers to stream TV shows at their own pace – think of it as TV that operates on your time!

With this wide variety of content and flexible viewing options, CTV’s implications for advertisers are far-reaching and incredibly exciting. Imagine a world where your TV ad could leverage the advantages of both high-impact, large-screen formats and the precision of programmatic digital advertising. That’s precisely what CTV offers – the ability to target ads down to the geographic location or even specific zip codes.

But the opportunities don’t stop there. You can run your ads across multiple content categories like Over-the-Top (OTT) content, linear TV, Video-On-Demand (VOD), and even in-app placements within Connected TVs and gaming consoles. This breadth of options means advertisers can reach audiences who are increasingly cutting the cord and moving to digital video platforms.

To sum it all up, Connected TV is revolutionizing the advertising landscape. With its capability to offer diverse, high-quality content and the precision of digital targeting, CTV provides an innovative and effective platform for advertisers to reach and engage with their target audience in unprecedented ways. If you’re an advertiser seeking to amplify your brand’s visibility and increase customer engagement, it might be time to plug into the power of Connected TV!

To learn more about Ad360’s CTV capabilities, please don’t hesitate to contact us here.

Tags ConnectedTV, console, CTV, Gaming, PS5, SmartTV, XBOX

Ad360 News General

Celebrating our newest customers!

Post author By Xavier Litt
Post date May 8, 2023

Ad360 has onboarded clients other multiple industries: Travel, Web3, CBD, Gaming, SaaS, Health.

Ad360 is thrilled to announce the recent onboarding of several new clients to our platform. We are delighted to welcome Borrow a Boat, Lord of CBD, King Canine, CBD Certified, SDP Games, Latoken, NFT Gaming Stars, Taskworld, Therascience, Nutrilife Shop, and Immortal Game to the Ad360 family.

At Ad360, we offer AI-powered advertising services that help our clients promote their products and services across multiple channels. Our programmatic advertising solutions enable clients to optimise their ad campaigns in real-time, ensuring that their ads are placed in the right places and seen by the right people.

Borrow a Boat, a leading travel platform, has chosen to use our advertising solutions, showcasing their effectiveness for the travel industry.

For CBD companies, we are proud to work with Lord of CBD, King Canine, and CBD Certified to help them advertise their high-quality, certified products freely all over the web, without restrictions imposed by other ad platforms. For more information, here is a CBD advertising case study detailing some of our work with Pawell.

In the mobile gaming sector, SDP Games has become our client, utilizing our services for their advertising needs. Plus, Immortal Game, a web3 gaming app, has joined our client roster, further demonstrating our expertise in the gaming industry.

Additionally, our work with crypto exchange Latoken, and NFT Gaming Stars project, demonstrates our ability to cater to varied projects in the cryptocurrency industry.

We have also onboarded Nutrilife Shop, a health and wellness company.

Finally, Taskworld, a project management SaaS platform, chose Ad360 to handle all their advertising activities, showing Ad360 can help B2B companies as well.

At Ad360, we specialize in multi-channel and programmatic advertising, which enables our clients to reach their target audience effectively. We leverage advanced AI technology to analyze user behavior and preferences to identify potential new customers who are most likely to engage with our clients’ products or services. Our programmatic advertising solutions allow us to optimize campaigns in real time, ensuring that ads are placed in the right places to drive maximum engagement and conversions, and reduce costs.

In conclusion, we are proud to welcome our new clients to Ad360 and to help them achieve their advertising goals. Our AI-powered advertising solutions are highly effective for promoting products and services across multiple channels, and we believe that other businesses can achieve the same results by joining Ad360.

Tags ads, advertising, clients, company, onboarding, updates

Success Stories

Promote your iGaming services online

Post author By Xavier Litt
Post date March 30, 2023

Run iGaming ads thanks to Ad360 & OPEX

Challenge

Most casino, gambling, betting or iGaming companies are getting blocked on traditional ads platforms, such as Meta, Google, TikTok or LinkedIn.

Solution

With the Ad360 and OPEX solution, our iGaming clients are now able to freely run their ads on ultra-targeted websites all over the web (wherever it’s legal), without being blocked and at low costs.

We can advertise on many types of websites: betting, online casinos, poker, or even live sports websites.

We optimize our campaigns and also use retargeting to reach warm audiences and increase conversion rates.

Results

1. Avoiding censorship

Our client are delighted to get back their freedom and advertise their services to their target audience online, instead of being restricted by traditional platforms.

2. Being visible all over the web

They are now able to promote their iGaming services on the best, most relevant website online: betting, casinos, live sports websites… and reach their audience better than ever before.

3. Advertising cost is constantly optimized

Thanks to the Ad360 x OPEX partnership, the CPM and CPC are constantly being adjusted to make ads visible in better places, for less money!

Book a Demo today

Get a Live Product Demo and see by yourself how you can increase sales and make growth easier.

Tags ads, advertising, Betting, blocked, Casino, Gambling, iGaming, Unblock