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Growth Academy

Google Core Update: Focus Your Niche

Google update: Focus on 1 niche
Google update: Focus on 1 niche

Highlight your Niche, Don’t Overgeneralize

For many business owners, there is a general perception that their online content should be as broad as possible, drawing customers in from all corners of the web.

That line of reasoning has been stomped by the May 2022 Google Core Update!  Google wants to prioritize content that highlights the E-A-T model:

  1. Expertise
  2. Authoritativeness
  3. Trustworthiness

How do you improve the E-A-T rating of your site?  Get positive reviews on your products, ask for mentions from followers or fellow businesses, and ensure that users feel safe and secure when buying products from your site.  Ask for customers to leave positive feedback on sites like Trust Pilot or Google reviews – that is a surefire way to improve your E-A-T!

Be a Specialist: Highlight your Niche

In doing so, it appears Google wants to boost e-commerce stores and content that demonstrate strong expertise in their niche, and do not try to blast out mundane, poor-quality content on everything from celebrity news to “The best couches of 2022.” 

This is potentially a huge boon for niche e-commerce business owners.  You no longer have to dilute your online content by broadening its scope!  Rather, it’s best now to push the other direction, and make your posts specialized to your niche business.  Google Search wants to reward e-commerce businesses who provide the highest-quality products in their field, and will no longer let retail giants outrank SME competitors based solely on their larger online domain.

Refine Your Search Results with Longtail Keywords

Picking the relevant keywords to buy Google ads has always been important, but the recent Google Core Update makes longtail keywords more important than ever before.  What are longtail keywords?  They are the manifestation of “niche” interests within search engines.  Longtail keyword phrases are highly specialized and specific, meaning instead of a customer searching…

“Buy shampoo,”

They search:

“Shampoo with all-natural ingredients and anti-dandruff.”

Instead of searching,

              “Buy new couch,”

They search

              “New cherrywood handmade couch with futon and memory foam cushion.”

Notice the difference?  Longtail keywords are generally longer (3+ words), describing very specific products.  Review your current product line, and make sure you only buy Google AdWords that describe your product in precise detail!  They usually have lower a lower cost-per-click (CPC) as well, so that’s an added bonus for your online marketing budget.

source

Amazon: The King of Longtail Keywords

While they are a retail giant now, Amazon is the classic example of longtail keyword success.  When they were simply a humble bookstore, Amazon did not want to compete by selling 1,000,000 copies of the most recent bestseller.  Bookstore giants like Barnes n’ Noble were dominant on these popular titles.

Instead, Amazon aimed to sell books with niche audiences, maybe only selling 10 copies of each title.  However, if they were able to dig and find 100,000 books that each had a niche audience of 10, guess what… they still sold 1,000,000 books 😉 In essence, longtail keywords are a big reason why Amazon became the retail giant it is today.    

Conclusion: Google Core Supports Longtail Keywords

If you want to benefit from the recent Google Core Update, find longtail keywords related to your product line, bid on low-CPC Google AdWords related to them, and watch your sales grow!  If you are having trouble retargeting customers, or want an advertising option outside Google’s Display Network, contact Ad360 today!  We have the niche expertise to power your digital marketing success 😊

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Ad360 News

Ad360 accepts crypto payments for ads!

Ad360 accepts crypto payments for advertising
Ad360 accepts crypto payments for advertising

Whether you like crypto-currencies or not, you need to consider if it makes sense to accept crypto payments for your business’ products and services. 

Here are 5 reasons you should accept crypto payments on your e-commerce website!

5 reasons why you SHOULD start accepting crypto payments for your business

To set the example, we’ve decided at Ad360 to accept crypto-currencies for all ads payments!

Ad360 will allow you to use crypto to pay for your advertising budget, whether you advertise for web3 projects or old-school e-commerce products & other online services!

Contact us for more information!

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Growth Academy

Creating relevant content for your store

what content can you create?
what content can you create?

If you keep hearing about Content being King, but you’re not sure how to proceed and what to add to your e-commerce website, this video is made for you.

We’re reviewing a great shop, selling Norse and Vikings-inspired products. They’ve added additional and relevant content, both in their product pages in within their blog.

This will help with both conversion rate on the site, and with organic traffic generation through search engines.

See how they did it:

How to create relevant content for your e-commerce website
Categories
Ad360 News

Get $50 ad credit by answering a survey!

Quick survey to get $50 ad credit
Quick survey to get $50 ad credit

Ad360’s mission is to help businesses of all sizes grow easily and be more successful!

That’s why today we’re offering all business owners the opportunity to get $50 in advertising credit (to be spent in Ad360) just by answering a few questions about our apps & features, and how well they respond to your needs.

Help us help you grow your business! 😃

Watch this YouTube video to learn more about the survey and why we’re running this operation:

Gain $50 ad credit by answering a quick survey!

Here is the survey link.

Categories
Ad360 News

Ad360 hits 250 monthly clicks from Google!

google search impact: 250 clicks
250 clicks in 28 days from google search for Ad360.media

Ad360 just received a new badge from Google highlighting the fact that we got 250 clicks in 28 days from search traffic!

That’s the 1st time we get that many clicks – almost 10 per day!

What’s even more striking is that we had gotten our previous badge, the 100 clicks highlight, in mid-May 2022.

Considering we started producing regular content on the website in January 2022, it means it took us 5 months to reach 100 monthly clicks, but only one month and a half then to more than double this record!

Here is our secret: regular content production!
Almost every day (from Monday to Friday; in our experience posts on Saturday and Sunday get less traffic), we publish a new article in this blog to provide tips to business owners, to help them with online sales, website tips, Search Engine Optimization (SEO) knowledge, advertising and marketing best practices, e-commerce news review, and much more.

We also regularly publish content in our YouTube channel ‘Ecommerce Success by Ad360’ to help you and your business succeed.

Here are a few videos we recently published about Google search, organic traffic generation, search algorithms update, and SEO best practices:

Feel free to subscribe to the YouTube channel to get daily videos with a ton of free tips!

Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click! 14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify

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Ad360 News

Ad360 kicks off €1M Seed Fundraiser

Ad360 Seed Round - Ecommerce Growth Made Super Simple

We’re excited to share with you some key milestones Ad360 has reached in the last 6 months:

  • Amazing market feedback and confirmation Ad360 solves a serious pain point
  • Sales ramp-up with Ad360 Web Console
  • Public launch of Ad360 App for Shopify
  • Release of the groundbreaking feature “1-Click Ads”
  • Stunning customers reviews and 5-star ratings
  • Alpha development finished on Ad360 App for WooCommerce, plus official app approval

Our goal is now to accelerate Ad360’s growth and bring our products to the masses!

To that end, we’ve decided to kick off a €1M Seed Fundraiser, that will be open between July 2022 and December 2022 (at the latest).

We’re already in active discussions with Venture Capital firms & Business Angels, and are open to new investors’ participation!

Here is more information about Ad360 and why we’re set to change the e-commerce industry for the better.

Making E-Commerce Growth Super Simple!

Ad360 is building the next-generation platform to help e-commerce businesses of all sizes be more productive, grow efficiently & easily with minimal technical knowledge and no middlemen.

Problem: 90% of new e-commerce businesses fail within 120 days

Poor online marketing is the #1 reason explaining the failure. Ad360 solves this problem.

90% of e-commerce businesses FAIL in the first 120 days
90% of e-commerce businesses FAIL in the first 120 days

Solution: Ad360 allows businesses to start generating demand in 1 click

…and when we say 1 click, we mean 1 click!

Ad360 makes it easy for businesses to:

  • Increase website visibility and traffic
  • Save money and get more sales
  • Save time and boost productivity

Products with active paying customers:

Ad360 has developed its own proprietary Bidder technology, giving us direct access to Ad Exchanges to buy ads inventory on 100M+ websites & mobile apps.

Ad360 has released 3 Apps, built on top of this technology, to provide a solution for all customers regardless of where they are:

  • Ad360 Web Console

    • Ad360 Web Console

  • Ad360 App for Shopify

    • Ad360 App for Shopify

  • Ad360 App for WooCommerce

    • Ad360 App for WooCommerce

    Our Early Adopters love our products

    Our customers using the Ad360 Web Console find the platform both intuitive and very powerful. We have fantastic reviews for this product on Google My Business, with a 5/5 stars rating.

    Every user that’s been on-boarded in the Ad360 App for Shopify has praised us for the extreme simplicity of the process. They tell us they’ve never used such a simple app to start ads ever before, and the user experience is shockingly straightforward. Users have rated us 5/5 stars and have given us wonderful reviews on the Shopify App Store.

    Our WooCommerce app, is getting overwhelmingly positive feedback in interviews and surveys, with 90%+ users confirming the features are super simple to use, and resolve a key pain point.

    Help us bring Ad360 to the world

    We’re kicking off a Seed fundraiser aiming to raise €1M to boost growth and finalize the WooCommerce App Beta version and the v1.1 of the Ad360 Web Console.

    Ad360’s Pitch Deck: E-Commerce Growth Made Super Simple

    If you’re interested to talk, please book a call.

    Categories
    Ad360 News

    How we got 200 subscribers on YouTube

    200 subscribers on e-commerce success by Ad360 YouTube channel
    200 subscribers on e-commerce success by Ad360 YouTube channel

    We’re proud to announce today that our YouTube channel, ‘Ecommerce Success by Ad360’ just hit 200 subscribers!

    Thank you very much to all our subscribers and the persons who support the channel growth by regularly liking and commenting under the videos!

    Sure, 200 subscribers is not a lot. By most standards, we’re still a very small YouTube channel. But considering we had 0 subscribers at the beginning of the year, it’s a great progress!

    What’s more interesting is that the growth pace is accelerating for the YouTube channel: whereas it took us 4 months to get from 0 to 100 subscribers, it only took 2 months to get to 200.

    Whereas we used to get around 1 new subscriber a day on average, we’re now getting 2 or 3 subscribers quite frequently.

    This means that the growth rate tends to accelerate the more followers you have. This means that consistency and perseverance are key factors to grow on YouTube (at least for small channels like ours talking about niche topics like how to improve online sales for your e-commerce website on Shopify or WooCommerce).

    We will regularly keep you informed of our progress, and share our learnings along the way, hoping that you get valuable lessons from it! If you haven’t already, we strongly recommend you start producing video content for your brand. This is key to attract new traffic in 2022, as Google will continue favoring video content more and more in the future.

    If you haven’t already, we’d be delighted if you joined us on this journey by liking the video and subscribing to our channel.

    We publish several videos a week on E-Commerce growth, Marketing, Advertising and Website design to help online business owners be more successful!

    Categories
    Growth Academy

    Google Core Update: Video Content Wins

    Google Update: Video Wins!
    Google Update: Video Wins!

    Video Clips: The Key to Increasing Online Sales

    The biggest beneficiary from Google’s May 2022 Core Update appears to be any blog content with video attached to it. 

    When examining the marketing trends on social media platforms like Tik Tok, Instagram Reels, and Youtube Shorts, this makes perfect sense: people love the quick rapid-fire format of watching little video “shorts.” 

    It provides digestible amounts of information in a bite-sized format, and it complements online content beautifully by enriching the aural-visual dynamic of your website.

    source

    A Simple Strategy to Deploy Video Content

    Integrating video clips into your regular content is not as difficult as it sounds!  Like we’ve made clear, the clips can literally be as short as 15 seconds to 2 minutes.  The clips do not need to be movie-length features. 

    Instead, aim to regularly write blog posts of 200+ words, and simply attach a video summarizing or adding to the thoughts your briefly outline in your post. Make this content marketing strategy part of your daily routine.

    The key here is consistency – don’t mind if your videos don’t “go viral” right away.  The goal is to build a library of short-form videos, so when a post finally does gain traction online, customers can appreciate the conscientious of your content!

    Categories
    Features Highlights

    1-Click Ads are coming to WooCommerce!

    Ad360 + WooCommerce
    Ad360 + WooCommerce

    We’re excited to announce today that our new product, the Ad360 App for WooCommerce, has officially been approved by the WordPress Plugin team!

    This means that we’re bringing the same 1-Click Ads experience that already exists on Shopify to all WooCommerce users!

    We’re happy to be able to help millions of merchants grow their stores more easily than ever thanks to automatically generated web & mobile ads.

    WooCommerce is the most popular Ecommerce plugin for WordPress websites, and together they constitute the most popular system to run an e-commerce website.

    If you want to learn more about WooCommerce, we’ve written a few articles on this blog that we hope will provide you a lot of value:

    In the video below you’ll find a Demo of the Ad360 App for WooCommerce, and explanations of what happens behind the hood when you create Quick Campaigns in Ad360.

    Ecommerce Success by Ad360 channel – Just ONE CLICK to start Promoting your WooCommerce store!

    We’ve set up a Demo Store so that you can try the Ad360 App for WooCommerce for yourself!

    Feel free to the 1-click ads creation, and play around with campaigns & creatives 🙂

    Demo store URL: https://wp-wc-store-1.ad360.media/wp-login.php

    Username: ad360demo
    Password: same value

    The Ad360 App is in the “Marketing” section on the left panel.

    Go to the Demo Store and try Ad360 App for WooCommerce for yourself!

    Categories
    Growth Academy

    Google Core Update: Trouble for SEO?

    Google Core Update: SEO trouble?
    Google Core Update: SEO trouble?

    Some E-Commerce Owners are Frustrated by Google Core’s Update

    It’s clear that Google’s Core Update has already affected a lot of businesses online.  While the new Search Engine algorithm just began rolling out in May 2022, some e-commerce sites reported immediately falling out of the SERP rankings for important keywords, as well as seeing a drastic drop in clicks and impressions on the site.  Take the following tips below as a starting point to improve your Google SERP ranking.

    Click here for part I of our coverage on the Google Core Update

    source
    1. Increase Posting Frequency

    The most effective way to rebuild and grow your SEO, as well as your e-commerce sites online visibility, is to begin posting more frequently on your site.  

    Did you have a blog post rocket to the top of the Google charts two years ago? That’s great, but it won’t be enough to continue thriving following the May 2022 Google Core Update. If you are staying current and up-to-date on the major trends within your industry, Google is going to be rewarding you with a boost in page ranking!

    2. Strive for Originality

    On top of that, Google will now be rewarding sites that post original content.  If you are reposting content from another site or using AI-generated content, Google is going to ding you.  Also, if the quality of the content is basically a rambling word salad, and considered not useful for users, Google will rank that lower, as well.

    Best Solution: Diversify your Traffic Generation Avenues

    Aside from posting original quality content for frequently, it’s important that e-commerce business owners use the Google Core Update as a wakeup call to not rely solely on the search engine giant for their revenue! 

    You can begin ad campaigns with Ad360 in one click that bring visibility to the entire web, meaning you get impressions from outside Google’s display network and across all apps.  On top of trying out various social media platforms, business owners can ensure that even if the Google Core Update affects their traffic from search engine’s other revenue streams and ad channels pick up the slack!