First, to take control of your online marketing, establish a “daily average” budget you can spend on advertising. New stores can gain traction across the web with as little as $5/day ($150/month). From there, a general rule of thumb is 5-10% of your revenue goes back into marketing overhead.
Calibrate Your Custom Audience
Second, you need to begin targeting your custom audiences! You can target customers based on demographic info (e.g. – age, gender, location), or interests they express online. Make sure to dive into research on your custom audiences – they will be your most likely customers!
Retarget Likely Customers
Ok, so you’ve set a daily budget, established large swaths of your custom audience, and now you’ve put out some nice ads. The metrics show that roughly 10,000 users viewed the ad from either their desktop or mobile. But barely any clicked through or bought!
Do not be discouraged, this is normal. Just remember, if even 1% of those 10,000 end up becoming customers, that’d be 100 new orders to your WooCommerce store. So, how do you up that conversion rate to become a truly successful online business?
Automate Ad Placements for Peak Conversions
There is software, easily accessible on the market, that can automate ad placements for the cheapest price and maximum exposure. Retargeting software could further increase your conversion rate to 2-3%, putting in the elite tier of e-commerce stores. In fact, the top 10% of all online stores have a conversion rate of 3.8% or higher.
Virtually all the most successful e-commerce stores deploy automated ad placements to get affordable ads with great visibility. They also all use savvy digital marketing techniques – like retargeting – to increase their WooCommerce sales. How? By reaching back out to customers who have seen their ads across the web and social media! After a few “touches,” customers are ready to go from “browsing” to “buying.”
Feel free to check out Ad360’s Quick Ads, to trial automated ad placements. It only takes one click to organize your next ad campaign!
WooCommerce is unique from Shopify in its ability to customize the site. There are dozens of “plugins” that add helpful features to your store – ranging from “push notification” tech to product sliders (essential for browsing items through mobile) to allowing customers to zoom in on your products! Check a helpful list of WooCommerce plugins here to get your marketing research started!
Offer Discounted “Upsells” on the Checkout Page
Whether it’s for a seasonal special or to promote a new line of products, adding an “upsell” plugin to your store is an excellent way to increase sales on WooCommerce. I’ll give a personal example here – while shopping for CBD products on my favorite site, I was leaving the checkout page when they offered a discounted tincture that sported a new flavor – it was excellent! I bought several more times after that.
This personal anecdote speaks to the stats – upselling at checkout can increase sales on WooCommerce by 10-30% on average.
You don’t need to become a software master, but learning the fundamentals of the coding languages underlaying WooCommerce (e.g. – PHP, Javascript, CSS, HTML), would enhance your ability to customize a standout WooCommerce site.
Furthermore, a coding base would mean you would better understand what plugins would be most effective for your store, and which ones you can do without. A better, smoother store experience would translates to increased sales on WooCommerce – learning the basics of coding would empower you to do just that!
If you want, you can check out helpful plugins that other code-savvy WooCommerce storeowners have left here on Github! There are also helpful courses for the same idea here at UDemy
New e-commerce store owners – learn the vital early steps to increase sales on Shopify! These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy. We’ll also reveal how to advertise beyond Google & Facebook!
Get a website audit
Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down. It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!
Don’t just use Google Ads or Facebook Ads
Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.” If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!
Clear, Written-Down Shopify Marketing Strategy
Here’s the hard truth: most Shopify sites have great products and horrible online marketing. That is why most end up failing.
Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.” If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down. Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:
Set a $10 daily budget for online ads ($300/month)
Research competitors and define my “target audience” based on demographics (e.g. – age, location) interests, and previous web behavior
Make sure I have apps ready to analyze my customer data
As my ads are “seen” and “clicked through,” make sure I can interpret data to refine my strategy, pick the more effective ad, and write down key insights while running another “test” campaign with Ad version “A” and Ad version “B”
Don’t change too many elements for each “Ad version” You won’t know what change made the biggest difference!
Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!
Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!
The internet is amazing for small businesses when it comes to pure visibility. If you utilize Shopify paid advertising options, and put up a reasonable daily budget, your ads will be seen by potential customers browsing online.
The question becomes… what do you tool with the data gathered from advertising via Shopify? How can you make incremental improvements on your ad campaigns without draining your budget?
Crucial Customer Data to Collect
The most important Shopify advertising tool is organized, cogent customer data analytics. To increase sales on Shopify, business owners need to know who interacted with their ads down the most specific detail:
Where did the user see my ad?
Did they click through?
How much time did they spend on my site?
Did I capture their email or other contact info?
What demographic are they? (age, gender, profession, location, income level, etc…)
The phrase “actionable insights” is probably overused at this point, but it comes from fact that any good advertising strategy for Shopify involves customer data collection and analysis. Otherwise, business owners are likely to keep trying the same strategy over and over – the definition of insanity!
When trying to figure out how to advertise with Shopify, focus on allocating your daily budget towards a customized, highly targeted audience. That will ensure your ads are seen by hundreds to thousands of customers across the Internet and social media. That way, even if they don’t buy right away, your business builds a cache of customer data that informs your next steps. As long as you can make sense of the customer data you collect, your Shopify paid advertising campaigns will get stronger and more targeted right to your audience 😊
Ad360 – The Ultimate Shopify Advertising Tool
Ad360 takes this one step further by automatically managing your ads to take action based on your customer data. The campaigns run by Ad360 will automatically adjust based on customer’s behavior to maximize your business outcomes! The best part is that you canstart ads in one click! From there, Ad360s intuitive central ad dashboard automatically organizes the metrics you need to increase your sales on Shopify 😉
They say content is king, and for good reason: blogs are a proven method to boost your Google ranking and increase sales on Shopify. This post explores how consistent blog posts can benefit your e-commerce business while also providing a few tips to inspire your own original posts!
Authentic Blogs Support your Shopify Sales
Recently, Google announced that any AI-generated content online will be labelled “spam.” Business owners should reassess the content they are putting out to catch their audience’s audience. Marketing data shows that, while helping increase your Shopify sales, online users primarily read blogs for entertainment and information.
So, when writing your posts, keep an informational, educational, and entertaining tone at the heart of your piece. There’s no need to push your products too hard. Customers who have just discovered your site or product will appreciate quality, authentic posts for their enjoyment. Combined with social media posts and audio-visual entertainment, consistent blog posts can become a crucial element to increasing your Shopify sales.
Blogs Complement Social Media & Video Ads
Think of regular blog posts as an extension of your social media posts. In fact, it’s best to link your Shopify blogs directly on platforms like Facebook, Twitter, and Tik-Tok! All these engaging posts provide a comprehensive narrative you can build regarding your brand and business.
You can embed key infographics, images, and videos into the blog to push your most important audio-visual content across your ad channels. It not longer takes a tech wiz to combine text, picture, and video content, as Shopify has boiled down adding these functions to one click. It’s simple on a technical level, but it does wonders for your reputation online.
An e-commerce store that has an active blog and social media presence appears dynamic, consistent, and trustworthy to your audience. Over time, your Shopify store will increase its traffic and sales by coming across as an authority in your industry. If you can find the time or hire the talent, consistent, quality blog posts will become a key marketing strategy to increase your Shopify sales.
Inconsistent Blog Posts Harm your Google Ranking and Brand Reputation
You ever surf a website, impressed the professional layout, but find that their last blog content post was from 3 years ago…? Not a good sign! It gives the impression the brand is withering, and, despite its clear informational benefit, the business abandoned regular posts.
Not only does infrequent blog posting harm your brand reputation – it costs you ranking on Google’s search engine! Less blogs posts means less webpages for Google to index, and the longer you go without posting, the more you lose authority on Google’s Search Engine.
Even if you can only find time to write a 500 word post – maybe with a video embedded – remember that not each one has to be your magnum opus! Some weeks, it is simply the consistent effort that will benefit your store in the long run. Marketing research shows that e-commerce sites with 11+ blog posts a month experience a spike on monthly traffic. Furthermore, sites with 400+ blog posts archived gain an edge on Google’s search rankings, as the sheer number of webpages indexed bumps them up the rankings ladder! As we all know, a higher spot on Google’s rankings means increased sales on Shopify.
After providing valuable, entertaining information to your audience for free, drop them a hyperlink or “Call to Action” button at the bottom. In this world, everyone could use a little self-promotion, so have it!
If you want a good “rule of thumb” to follow when deciding what to blog, ask yourself this question: “What would I want to read? What kind of post would I sit back and appreciate someone putting into words for me?” If you know your audience, they’ll appreciate your work, too.
For further assistance and information on the value of blog posts, you can try a free demo by Ad360 today. Our app provides 360 degree coverage on all aspects of your digital marketing, giving you a sense of clarity on how to best promote your product and boost your Shopify sales. See what we did there? 😉 Reach out today!
Runnings Ads Across Every Online Platform is Too Complex
There are pros and cons to leveraging multiple online platforms for your ad campaigns.
Web services like Meta (Facebook, Instagram, WhatsApp), Google, Tik Tok, Twitter, and Reddit, reach wide audiences – but each platform’s presentation varies in significant ways. On paper, running ad campaigns across all search engines and social media platforms may seem the best way to boost your brand visibility and increase sales on Shopify!
… It also sounds super complicated. Imagine having to log into each separate ad interface, and learn the idiosyncrasies of all the different sites. Even more, you need to find a way to effectively compare each ad channel while analyzing your digital marketing strategy. Just the thought of lining up sales metrics from these separate ad channels gives us a headache!
That is why Ad360 is here to provide a turnkey solution to managing all your separate channels: a single, streamlined dashboard the brings all your ad campaigns – across every online platform – under one roof. Ad360’s streamlined ad dashboard makes it simple to run multiple ads at once, helping refine your marketing strategy and increase sales on Shopify 😊
The Problem with Disparate Ad Campaigns
Without a central ad dashboard, business owners waste energy simply keeping track of each promotion’s progress. In fact, e-commerce business owners online report that they keep track of their various online ad campaigns through spreadsheets or notes – all manually.
The time drain and effort wasted organizing and comparing each ad campaign is not only inefficient, but it could make that comparison inaccurate!
Entering wrong data or forgetting the rationale for running each ad campaign can make your marketing analysis more difficult or even impossible. Manually entering data in notes or spreadsheet offline basically “disembodies” your data, removing it from the context of your various ad channels. You’re forced to imagine how each ad campaign looks online instead of having them on an interface right in front of you.
It’s a scientific fact that humans only have so much brainpower for decision-making each day. If you are draining all that energy simply trying to keep each ad campaign in order, you won’t have enough left over to effectively compare them!
This “scatterbrain” effect disparate ad campaigns cause could lead to poor mental conceptualizations of your ad campaign’s progress. Instead of being able to simply sit back and think, “How should I allocate my advertising funds from here?” you are bending over backward trying to keep each ad campaign in order. Think of all the questions that would rush into your mind when comparing the success of different ad campaigns:
Was that ad campaign for brand awareness or boosting conversions?
Why did I run that ad campaign on Facebook instead of Google again?
What was different about these two ad campaigns? Was it the visual I used, or was it different text descriptions?
Why did I pay-per-click for this ad but paid per 1,000 views on this one?
A Streamlined Ad Dashboard – The Key to Digital Marketing Success?
Ad360’s streamlined ad dashboard centralizes all your ad channels to one cozy, intuitive interface. Think of it like consolidating your debt for a lower interest rate – a single central ad dashboard empowers business owners to take their digital marketing to the next level!
Advertising on multiple platform of your choice, and across the entire web – will feel easy. By broadening your reach and focusing your promotional efforts, a single central ad dashboard gives you the best chance to increase your sales on Shopify.
Instead of having to open multiple tabs to check in on each ad campaign’s progress, manually record them in a spreadsheet, and compare the numbers by hand, Ad360’s central ad dashboard automatically records key marketing metrics for you. In doing so, business owners can take a “bird’s eye view” of their overall digital marketing efforts, honing in on key areas to improve their brand message.
Experience Ad360’s Central Ad Dashboard for Yourself
Ad360 offers a free demo to e-commerce business owners trying to improve their digital marketing strategy. Reach out today for a chance to streamline all your ad channels under one roof, along with the ability to create new ad campaigns with a single click. If you’ve ever felt overwhelmed keeping track of your online promotions, give us a call today!
Digital marketing is arguably defined by the ability to use multimedia (text, photos, videos) in combination to promote your product. When they say “a picture is worth a thousand words,” here are some stats to back that up:
Visual content is processed by the brain 60,000 times faster than text
Visual stimuli makes up 90% of all info transmitted daily
If you want to make an impact on your customer, improving your visual ads could be the key to increasing sales on Shopify! This post reviews the importance of visual ads in ecommerce, as well as how to deploy ad visuals while trying to increase sales on Shopify.
Importance of Digital Ad Design
In the past 10 years, users online have gotten used to bombardments of visual ads across the web, as well as mobile apps. It’s commonplace to be reading a news article, then suddenly see a visual ad banner for footwear or something completely unrelated to the article itself.
That’s the first key reason digital ad design is crucial to increasing sales on Shopify – you want your visual ad to be so eye-catching it literally draws the user away from what they were doing and toward your site! If the visual looks cheesy or unprofessional, users may be wary that the product offered is a scam or low-quality. Your digital ad design quality needs to match your product quality to boost your Shopify sales.
Digital Ad Design Aesthetics – The Key to Increasing Sales on Shopify
If you notice, major brands like Nike or Apple have perfected the art of making sleek, beautiful, simple ads that showcase their products with vibrant colors and dynamic patterns. Some of the best ad visuals are basically a beautiful digital canvas with the flagship product in the middle, and a simple slogan like, “Get Ready,” or something that simple.
Note the beautiful hue in the background and the simplicity of the design – the product centered with the logo in the top-left corner.
High-resolution photos, edited to enrich the color scheme, may immediately draw the user’s eye. Additionally, putting your brand logo in the middle of a beautiful colored background may enhance their perception of your product line. To increase sales on Shopify, you need to demonstrate that your digital ads compete with the sleek professional designs found across the web.
Keys to Digital Ad Design Success
To successfully increase your Shopify sales, Ad360 has provided a few key pointers to follow when deciding on your final ad design:
1. Use high-resolution photos of stock photos, models, or your product centered on the ad visual
2. Pick colors that complement each other
3. Use big colorful fonts for a short, eye-catching message (e.g. ’50$ OFF!’)
4. Put your product or brand logo behind beautiful yet simple colored backgrounds with bright or neutral hues
5. DO NOT CROWD THE VISUAL OR OVERCOMPLICATE. ONE PRODUCT, ONE IMAGE! Only use multiple images if you have a specific design model in mind
6. Gifs and videos work too, but make sure the thumbnail is as aesthetically pleasing as a still visual
Ad360 Can Automatically Generate Eye-Catching Visuals for Your Business
A recent survey found that a majority of e-commerce business owners would prefer automatically-generated ad visuals and designs: it would save them precious time to focus on day-to-day operations. Thus, it could be argued that automating your ad visuals is a keystone to increasing sales on Shopify.
If you want to try automating your ad visuals, try a free demo by Ad360 today! On top of a centralized dashboard for all ad campaigns, as well as making ad campaign creation as simple as one click, Ad360 automatically extracts data from your Shopify store to create ad visuals. From there, you will have multiple options of which one to release across the web, drawing in more visitors and increasing your sales on Shopify 😊
