This Category includes articles with educational content to help businesses grow and succeed
Soon, you will be able to advertise on Netflix!
Indeed, Netflix is planning to introduce an ad-supported tier, reportedly before the end of 2022.
This is a big strategic shift from Reed Hastings and the Netflix management, as well as a great opportunity for business owners.
The more advertising opportunities you can choose from, the better!
We review in this video what we already know and what’s still unclear about Netflix’s future plans:
New e-commerce store owners – learn the vital early steps to increase sales on Shopify! These tips include effective Shopify advertising tools, as well as a sound (and specific) Shopify advertising strategy. We’ll also reveal how to advertise beyond Google & Facebook!
Website audits can check your page loading speed to see if any apps, toolbars, popups, or videos are slowing your site down. It also provides crucial insight for how to improve your store design (and Shopify advertising strategy) for the best user experience!
Only using the ad networks of large conglomerates – like Google or Facebook ads – can be a problem for new owners, especially if you set a high “daily budget.” If you don’t know how to collect and analyze your customer data yet, google ads will take your marketing budget before you know how to spend it!
Here’s the hard truth: most Shopify sites have great products and horrible online marketing. That is why most end up failing.
Don’t allow yourself to just say, “Oh yeah, I kind of have the marketing figured out in my head.” If your advertising strategy for Shopify is that clear, you should be able to write the entire plan down. Below is a “template” example of what a comprehensive digital marketing “checklist” may look like:
Alternatively you can download the Ad360 App for Shopify, which will automatically take care of this for you. You won’t need to spend time and effort on this, and can instead focus on your true passion and core business!
Ad360 automatically generates creatives, finds relevant websites and apps to advertise into, focuses budget on outperforming audiences, and gets you the most viewers and buyers possible for your budget. Ad360 gives you the ability to advertise outside Google and Facebook, and tap into new opportunities to grow your business!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
If you’ve ever felt getting in-depth, specific advice on your website would help improve your advertising strategy for Shopify, get a full website audit! Read below to learn more about the benefits of a site audit, and how they help increase sales on Shopify.
To begin, a website audit assesses the structure, function, useability, and overall “look” of your e-commerce store. Specifically, site audits ensure you know what changes to make to increase your sales on Shopify, and how to change them without affecting your store!
Therefore, getting a fresh evaluation of your online store’s presentation helps boost conversions by improving the user experience and upping your site rank on Google!
First, do you have well-spaced paragraphs? Second, is everything grammatically correct? Third, is text organized so the page design looks seamless? Finally, what about keyword phrases and long-tail keywords? Site audits review solutions to the most pressing questions regarding your online presentation.
In addition, site audits also evaluate your social media presence and engagement levels through market data analysis.
2. Website Speed & Technical Performance
Site audits make sure your site is literally “up to speed” and loads quickly with no broken links. Otherwise, the user experience suffers – and so does your Shopify paid advertising!
3. Design Features that Boost Conversions
Knowing where to put your “call to action” (CTA) buttons can make a huge difference in your sales conversions – same with toolbars, ad popups, and your overall site presentation!
As a result, it’s not one big thing, but a bunch of little mistakes may be affecting the user experience. So, if you want a service to ask a whole bunch of questions related to “What can I do to improve my e-commerce store and my Shopify paid advertising?” get yourself a website audit ASAP!
![The 6-Part Website Audit Checklist for 2022 [Epic Google Sheet]](https://www.wordstream.com/wp-content/uploads/2022/01/light-website-content-audit-template-checklist.png)
Want the support of a step- by-step review of your e-commerce store? To expand our business, Ad360 is currently offering a free in-person website audit. Get all your questions answered in a valuable, step-by-step evaluation. Above all, we’ll provide actionable insight for how to make your e-commerce store stand out from the pack 😉
Get our free website audit to help Increase Sales on Shopify today!
“Is there any way to place ads beyond Facebook and Google?” This is the most commonly-asked question to the Ad360 team. E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites. Read below to break through this promotional plateau!
While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising. Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else. You won’t appear on any blogs that 77% of internet users read regularly. You won’t pop up on many mobile apps or games.
This “restricted network” limits your online store’s potential for growth! Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.” Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network. If you are having trouble finding success on Google or Facebook, this feeling can be discouraging. If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!
Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free! Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.
Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business. When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads. You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach. Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots! They will assume, “Wow, these guys are all over, huh? I should check them out.” When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.
Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click. It really is that simple. Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web. You are officially free from the grasp of tech giants! Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Shopify announced the largest acquisition in its history: Deliverr for $2.1B.
Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division.
As a result, Shopify is already making strategic moves and bold announcements!
With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.
Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature?
Who do you think is better positioned to dominate the SMB e-commerce logistics market?
Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click!
If you are not browsing social media platforms daily, hiring an influencer to promote your e-commerce business seems like an abstract idea. This post lays out how out to hire influencers to increase your sales on Shopify!
It’s a lot easier hire influencers for Shopify product advertising than you think:
1. Type in hashtags to major social media platforms (e.g. – Instagram, Tik Tok, Snapchat, YouTube) related to your business.
2. Treat hashtags like keywords.
If you are selling car accessories, for example, try #cars, #carlifestyle, #carsofinsagram, #auto. Check the hashtag finder here to get a good start! Click on influencer posts that appear to resonate with your business.
3. Click through to their personal social media profile
4. Use given business email or dm them with a clear, direct subject line
It could be as simple as “I want to hire you for an Ad campaign!” Remember – social media influencers receive their income from these promotions, so they love receiving these business inquiries.
5. Set up payment agreement
Talk with the individual first to ensure they are an influencer in the space. Review their engagement levels by scrolling through their last 20-25 posts (e.g. – comments and likes on each post), and establish clear guidelines to the number of sponsored posts you want!
Overall, hiring influencers is a great Shopify advertising tool. It fits into broader advertising strategies for Shopify by amplifying your brand through an individual that has built up trust and credibility with their audience. You can piggyback off that built-in credibility to reach customers on a more personal and intimate channel – especially compared to Shopify product ads on Google.
After hiring influencers to “spread the word” about your brand, you’ll want software to retarget any customers that visit your store. That way, you can continue to promote your Shopify products to interested customers across the web. Ad360 is an affordable Shopify advertising tool that can help you track exactly where customers clicked through to your site, so you can analyze which influencers are doing the best job driving traffic to your store. Try out our app for free today to make the most of all your Shopify paid advertising!
Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads? I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!
So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?
Simple – they have not explored and expanded their advertising strategies for Shopify. Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21st century! It’s time to automate!
The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads. They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.
Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads! Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode. The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify. Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.
The software that powers programmatic advertising is at the heart Ad360’s services. Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps. Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads! Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success. Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊
Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.
You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.
Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!
When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks. Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!
When setting up context ads, don’t rely solely on the tools provided by these networks. They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.
Marketing data shows that contextual ads are best when paired with ad retargeting. That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines!
To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem. Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms. Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.
Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting
Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers. Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
Context ads are a must for Shopify business owners. Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store.
That’s because context ads don’t require any heavy analysis or previous user data! Instead, business owners simply pick key phrases and subjects related to their line of products. From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material. That way, only customers with interests specific to your industry see the ads!
This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach. In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.
For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience. Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.” Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!
People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels. That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!
Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads. As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.
Contextual ads were valued at $140 billion in 2020 and are only growing every year. If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!
If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today! Check out our app in the app store to refine your online marketing tactics and increase your sales on Shopify.
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!
A big issue for small businesses advertising on Google is being overshadowed by the volume of competition. The space is oversaturated with ads, and you become a “small fish in a big pond.”
However, you can reverse the roles by advertising on millions of independent sites and mobile apps! Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads. Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network.
There are millions of these sites, and so when you broaden your reach to these corners of the web, advertising through Shopify becomes a much more lucrative prospect. You are not competing your user attention of web space as intensely as on Google ads. There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out.
As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app. Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there! After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try. After that, you are on your way to increasing sales on Shopify 😊
If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms. Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360. Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉
Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!