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Growth Academy

Web Display Ads – Freedom from Big Tech

Advertising on Laptop, Tablet, Smartphone
Web Display Ads

“Is there any way to place ads beyond Facebook and Google?”  This is the most commonly-asked question to the Ad360 team.  E-commerce businesses commonly feel “trapped,” as if the only places to advertise are these sites.  Read below to break through this promotional plateau!

The Restrictions and Limitations of Google & Facebook Ads

While their networks are massive and their reach powerful, platforms like Google and Facebook do have limitations when it comes to online advertising.  Their ad networks are “restricted,” meaning any ad campaign you budget only runs ads on their network – nowhere else.  You won’t appear on any blogs that 77% of internet users read regularly.  You won’t pop up on many mobile apps or games. 

This “restricted network” limits your online store’s potential for growth!  Even worse, it makes ads appear in the same context, meaning users can more easily “tune them out.”  Thus, your options to diversify your advertising strategy for Shopify can feel “trapped” within a single network.  If you are having trouble finding success on Google or Facebook, this feeling can be discouraging.  If you cannot figure out how to make Google or Facebook work for your Shopify product advertising, where do you turn to!

Programmatic Ads – Access Every Ad Network Across the Web

Simply put, programmatic ads offer you access to the hundreds of networks beyond Google and Facebook – you are free!  Finally, e-commerce business owners can use a Shopify advertising tool that opens the entire web to ad placements.

Even better, programmatic ads use powerful software that, after receiving your daily allocated budget, will automatically place ads across the web in the most relevant spots to your business.  When it comes to increasing sales on Shopify, there may be no tool better than programmatic ads.  You will appear in a variety of online contexts to your customers, becoming memorable and expanding your promotional reach.  Customers will be impressed – and consider your business more legitimate – just by the fact they see your ads in so many unique spots!  They will assume, “Wow, these guys are all over, huh?  I should check them out.”  When it comes to increasing sales on Shopify and expanding the reach of your Shopify product advertising, nothing beats programmatic ads.

Ad360 Offers Easy Access to Programmatic Ads

Ad360’s flagship service is Quick Ads, which powers entire programmatic ad campaigns in one click.  It really is that simple.  Just enter in your daily allotted budget (along with your location), and our programmatic ad software will automate and optimize your campaign across the web.  You are officially free from the grasp of tech giants!  Check out the power of programmatic ads today, and elevate your advertising strategy for Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

Shopify is becoming a Logistics Powerhouse

Video Thumbnail: is Shopify a Threat to Amazon?

Shopify announced the largest acquisition in its history: Deliverr for $2.1B. 

Deliverr is an end-to-end supply chain management solution for independent merchants. Shopify will integrate with its existing Shopify Fulfillment Network, and warehouse robotics arm into a whole new integrated Logistics division. 

As a result, Shopify is already making strategic moves and bold announcements! 

With Shopify Promise, they’re guaranteeing 2-day delivery for merchants that will be using their new Logistics solutions.

Is Shopify trying to become a logistics giant? Is this a direct response to Amazon’s jab, with the recent announcement of the “Buy with Prime” feature? 

Who do you think is better positioned to dominate the SMB e-commerce logistics market?

Holy Ship! Is Shopify becoming a Logistics Giant and competing with Amazon?

Start Running Ads in 5 minutes! Grow your shop by generating ads in just one click!

14-DAY FREE TRIAL! Try for yourself Ad360 App for Shopify

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Growth Academy

How to Hire Influencers for Shopify stores

influencer illustration
Influencer Marketing to boost Shopify Sales

If you are not browsing social media platforms daily, hiring an influencer to promote your e-commerce business seems like an abstract idea.  This post lays out how out to hire influencers to increase your sales on Shopify!

Think of Influencers as Freelance Advertisers

It’s a lot easier hire influencers for Shopify product advertising than you think:

1. Type in hashtags to major social media platforms (e.g. – Instagram, Tik Tok, Snapchat, YouTube) related to your business. 

2. Treat hashtags like keywords. 

If you are selling car accessories, for example, try #cars, #carlifestyle, #carsofinsagram, #auto.  Check the hashtag finder here to get a good start! Click on influencer posts that appear to resonate with your business.

3. Click through to their personal social media profile

4. Use given business email or dm them with a clear, direct subject line

It could be as simple as “I want to hire you for an Ad campaign!”  Remember – social media influencers receive their income from these promotions, so they love receiving these business inquiries.

5. Set up payment agreement

Talk with the individual first to ensure they are an influencer in the space.  Review their engagement levels by scrolling through their last 20-25 posts (e.g. – comments and likes on each post), and establish clear guidelines to the number of sponsored posts you want!

Why Influencer Marketing is a Good Advertising Strategy for Shopify

Overall, hiring influencers is a great Shopify advertising tool.  It fits into broader advertising strategies for Shopify by amplifying your brand through an individual that has built up trust and credibility with their audience.  You can piggyback off that built-in credibility to reach customers on a more personal and intimate channel – especially compared to Shopify product ads on Google.

Conclusion: Assess the Success of Influencer ads with Ad360

After hiring influencers to “spread the word” about your brand, you’ll want software to retarget any customers that visit your store.  That way, you can continue to promote your Shopify products to interested customers across the web.  Ad360 is an affordable Shopify advertising tool that can help you track exactly where customers clicked through to your site, so you can analyze which influencers are doing the best job driving traffic to your store.  Try out our app for free today to make the most of all your Shopify paid advertising! 

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Growth Academy

Programmatic Ads: Automate Success

Relying on Google & Facebook Ad Campaigns is Holding You Back

Have you felt your Shopify paid advertising has been restricted by Google and Facebook ads?  I mean, there are literally millions of independent websites and thousands of mobile apps not controlled by either the Google or Facebook network!

So, why do so many businesses end up feeling trapped with these online conglomerates being their only options for running ads and increasing sales on Shopify?

Simple – they have not explored and expanded their advertising strategies for Shopify.  Relying on your manual inputs to Google and Facebook can generate traffic, but this is the 21st century! It’s time to automate!

Programmatic Ads – Software that Automates Advertisements for You

The solution to you feeling “stuck” with Google and Facebook ads is simple – programmatic software. Programmatic ad services, once set up to your store, basically scour the entire web and mobile ecosystem for the best deals to place your ads.  They follow your daily allotted budget, and within those parameters, match your Shopify product advertising to your target audience on the web – wherever they are.

Programmatic ads have their own software powering this automated decision-making process, meaning you no longer have to rely on Google or Facebook ads!  Imagine never having to manually create a Google Ads campaign again, while seeing your ROI and data for each audience segment explode.  The clarity brought with programmatic ads will revolutionize any advertising strategy for Shopify.  Not having to rely on Google or Facebook’s networks is a liberating experience – one that brings your Shopify business more opportunities and hypertargeted results.

Ad360 Provides Programmatic Ads in One Click

The software that powers programmatic advertising is at the heart Ad360’s services.  Within just one click, you can set a daily budget and begin running targeted ad campaigns across all websites and mobile apps.  Try downloading our app today to experience a game-changing Shopify advertising tool – the democratization of programmatic ads!  Automation of ads saves you precious time while enhancing the chance to increase sales on Shopify – give it a try to refresh your promotional strategies 😊

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

3 Easy Steps to Success with Context Ads

Target in front of computer with context ads
Contextual And Retargeting form a powerful combinations

Since we covered the basics of context ads in our previous post here, this entry provides the 3 key steps to making your context ads a success.  Hint – the third step is the most important to increase your sales on Shopify, so read all the way to the bottom 😊

1. Use the Right Shopify Advertising Tool

Because context ads are powered by “web crawling” software, you want to make sure you pick a service that allows you to scour the entire web. Even better, pick an ad service that reaches mobile apps, too.

You’ll find lists of the best “context ad” providers online, but we’ll let you in on a secret – most only cover a few networks.

Furthermore, some services don’t offer the chance to combine contextual ads with other digital marketing strategies, hamstringing its effectiveness! Make contextual ads a key Shopify advertising tool in your repertoire, but don’t make it the only promotional tactic you use!

2. Reach Beyond Google and Facebook Networks

When advertising a Shopify store, don’t limit yourself just to Google and Facebook networks.  Sure, social media and search engine platforms are great, but there are Shopify advertising tools out there that empower you to place ads on independent websites and across the web!

When setting up context ads, don’t rely solely on the tools provided by these networks.  They are powerful, but some Shopify advertising tools and apps can easily extend your reach to millions of independent blogs and sites.

3. Pair Contextual Ads with Ad Retargeting

Marketing data shows that contextual ads are best when paired with ad retargeting.  That means that, after retargeting users who have previously visited your site, you place ads on sites that share similar interests related to your product lines! 

To increase sales on Shopify, contextual retargeting can encourage you to partner with other sites within your industry’s ecosystem.  Using the custom car accessory example from above, that same business could partner with auto repair shops and auto hardware firms.  Both sell different products related to cars, but the customer overlap would make contextual retargeting a winning advertising strategy for Shopify.

Conclusion: Ad360 Can Help you Reach Across the Web with Contextal Retargeting

Download Ad360 for Shopify in the app store today for access to the entire web – sites beyond Google and Facebook – while also learning how easy it is to deploy contextual retargeting to your customers.  Please reach out if you have any questions how these incredibly digital marketing techniques can help increase your sales on Shopify!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

Make Sales Explode with Context Ads

Car product gets advertised on car website
Contextual Ads

A Crucial Shopify Advertising Tool: Context Ads

Context ads are a must for Shopify business owners.  Instead of targeting potential customers based on demographics or “behavior” – like ad retargeting – context ads provide a refreshing alternative when advertising a Shopify store. 

That’s because context ads don’t require any heavy analysis or previous user data!  Instead, business owners simply pick key phrases and subjects related to their line of products.  From there, context ads automatically “crawl” the web, searching for blogs and site that cover similar material.  That way, only customers with interests specific to your industry see the ads! 

Who Benefits Most from “Context Ads” Shopify Advertising Tools?

This powerful Shopify ad tool is great for new business owners, who do not have a cache of customer data to inform their promotional outreach.  In fact, the “web crawling” service offered by “context” Shopify advertising tools is very similar to the way Google “crawls” webpages when indexing and ranking sites.

For example, let’s say you sell car accessories – think seat covers, custom paints, sound systems, and other little gadgets for a smooth driving experience.  Using “context ads” your Shopify advertising tools will place paid advertising on sites that are found to use keyword phrases like, “cars,” “auto parts,” “customized car accessories,” and “personalized car items.”  Maybe you even include terms like “gearhead” and “car lover” to catch a wider crowd!

People seem to respond well to contextual ads – one marketing study found context ads produced 2.2x better recall in potential customers than other ad channels.  That could be due to the fact users are seeing the ads in a more relevant online environment, meaning their mind is already primed and ready for products related to your industry!

Furthermore, contextual ads have a place in in your future Shopify advertising strategy for a simple reason: they are far less invasive in terms of private data than other targeted ads.  As the web looks to tighten up access to user data, contextual advertising spots will be unaffected by more stringent data protection measures.

Conclusion: Increase your Shopify Sales by Deploying Contextual Ads

Contextual ads were valued at $140 billion in 2020 and are only growing every year.  If you are struggling with your advertising strategies for Shopify, it is highly recommended that you check out context ads!

If you prefer some assistance revitalizing your advertising strategies for Shopify, reach out to try a free demo from Ad360 today!  Check out our app in the app store to refine your online marketing tactics and  increase your sales on Shopify.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Ad360 News

Our YouTube Channel hits 100 subscribers

100 subscribers on YouTube
Ecommerce Success hits 100 subscribers

We are glad to share today’s news: our YouTube Channel, Ecommerce Success by Ad360, has hit 100 subscribers yesterday on YouTube.

Thank you all for your support, it is wonderful to build a small (but growing!) community of ecommerce business owners focused on sharing tips & best practices to maximize our collective success!

Our pupose with this channel is to share as much knowledge as possible to business owners, entrepreneurs, ecommerce & marketing professionnels, or simply anyone curious about all things digital business.

We’re grateful to the persons that have shared our channel, talked about us, commented and liked our daily videos. It’s for you and thanks to you that we create new content every day!

Here is a short video we made to celebrate this milestone and thank all our subscribers:

https://youtube.com/shorts/HVm5CI_wZBw

EcommerceSuccess is the community where ecommerce business owners share advice, tips, and best practices to help each other succeed.

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

You Need to Advertise Beyond Google

search icon circled and world wide web icon
Advertise beyond Google, on the World Wide Web

Why Shopify Paid Advertising is So Costly on Big Platforms

A big issue for small businesses advertising on Google is being overshadowed by the volume of competition.  The space is oversaturated with ads, and you become a “small fish in a big pond.” 

However, you can reverse the roles by advertising on millions of independent sites and mobile apps!  Using a few Shopify advertising tools and apps, businesses can broaden their reach beyond traditional platforms that are glutted with ads.  Instead of being one of millions of businesses promoting on Facebook, you can become one of the few savvy enough to reach potential customers on the mobile games they play or sites unplugged from Google’s network. 

How to Advertise with Shopify Beyond Google and Facebook

There are millions of these sites, and so when you broaden your reach to these corners  of the web, advertising through Shopify becomes a much more lucrative prospect.  You are not competing your user attention of web space as intensely as on Google ads.  There is room for businesses to grow organically and implement Shopify product advertising in places they are more likely to stand out. 

As an example, imagine you are a clothing or cosmetics company, and you begin sending ads to your target demo on games like “Bejeweled” or their favorite news app.  Not only will it be a cheaper webspace to advertise your Shopify store, but the user will get used to seeing your ads there!  After a few times, they associate your store within the context of their favorite mobile app, so they give your products a try.  After that, you are on your way to increasing sales on Shopify 😊

Ad360 is the Perfect Shopify Advertising Tool

If you keep using the same Shopify advertising strategy on Google, and are not seeing any growth, it could be time to advertise beyond highly competitive/traditional platforms.  Reaching millions of independent sites and mobile ads is much easier than you think – especially with the help of Ad360.  Try a free demo today to see how we can help your Shopify product advertising reach every corner of the web 😉

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

You Need to Run Multiple Ad Campaigns!

multiple ad campaigns
Run multiple ad campaigns for Shopify

Picking Which Platform to Run Ads on

When considering your advertising strategies for Shopify, remember one thing – you need to run multiple ad campaigns at once!  It sounds complicated, but it is easier than it appears and is vital to test the effectiveness of your Shopify product advertising.

Many e-commerce owners get “comfortable” with one platform – like Facebook or Google ads – and fail to take advantage of the numerous options across the web to showcase their products.  To increase sales on Shopify, make sure to branch out and try running ads on a series of sites.  To help jumpstart your Shopify product advertising, we listed some of the top platforms for your consideration below:

  1. Pinterest
  2. Reddit
  3. Tik Tok
  4. Facebook
  5. Instagram
  6. Google
  7. Snapchat
  8. Quora
  9. LinkedIn
  10. Twitter
  11. Amazon
  12. Bing
  13. Youtube

Depending on your product line, your target audience may be spread across these different platforms or all in one place!  For example, if your Shopify store sells high-end business notebooks and supplies, LinkedIn may be the perfect place for your Shopify paid advertising spots.

If you think your demo skews young, aim for Snapchat and Tik Tok. 

LinkedIn is great for B2B Services!

If they skew older, aim for Bing – old folks stick with Microsoft 😊

If they skew female, try out Pinterest!

You get the idea – depending on your target audience, it may help to research the platforms listed above, find out which demographic group drives their traffic, and develop your advertising strategy for Shopify based on those results.  That way, you can test different Shopify advertising tools to see which provides you the best boost in sales.

What’s more is that all these platforms only represent a small fraction of the whole Web. There are hundreds of millions of independent websites, blog and mobile apps out there which you could be running ads on. Your customers are on these sites, so why keep out of these.

The good news is that it’s never been easier thanks to Ad360!

Ad360’s Menadex can Run Ads Across the Web

If you want help running ads across the web – including independent sites – on top of the platforms listed above, reach out to try a free demo from Ad360 today!  We’ll run a site audit to assess your target audience, then help you pick which platforms to run your Shopify paid advertising spots.  That way, you can minimize customer acquisition costs by going where the people are.  With so many platforms to pick from, that may be easier said than done – make sure to do your market research, and happy selling!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!

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Growth Academy

3 Easy Ways to Enhance Your Shopify Ad Banners

creative banner making for Shopify
Creative Banners generation for Shopify ads

State the Product’s Appeal in Simple Terms

When it comes to advertising your Shopify store online, remember most users are scrolling or browsing through hundreds of results!  Save your long-form descriptions for your website.  On the ad banner displays, distill the product’s benefit or appeal to users into 5 words of less.  This is a key advertising strategy for Shopify.

As an example, if you sell organic beauty products, you may write, “NON-TOXIC, 100% NATURAL INGREDIENTS,” on the banner.  Then, if the user is interested, you can give them a quality description of what you mean when they click the ad!  Short and sweet is the name of the game when it comes to Shopify product advertising.  It will also benefit mobile versions of your ads to keep the product appeal concise.

Straightforward Tagline for Shopify Product Advertising

On your “Call to Action” button, combine your concise product appeal with a tagline that is unique to your store – but also straightforward. 

It could be stating a limited-time offer, such as, “Get 50% off Now,” or “Get your Special Deal.” 

It could also speak directly to the desire of the user.  Using the beauty products example above, the CTA button could use any of the examples below:

  1.  “Enhance your Beauty”
  2. “Make your Skin Amazing”
  3. “Keep Yourself Beautiful”
  4. “Celebrate Natural Beauty”

Each one of these taglines touch on the desire of a potential customer wanting to look a little prettier in the mirror while using natural ingredients 😉  It gets right to the core purpose of cosmetic products – celebrating their beauty in the best light!

Run 2 Ad Campaigns Testing Different Ad Banners

With a little guidance, running different color combinations, taglines, and product descriptions can become a fun exercise, honing your advertising strategies for Shopify.

Check the 3 variations that Forbes magazine created while analyzing Delta’s online ads:

redesign-image
source

Notice the different product appeals!  One emphasizes extra legroom, the other the number of destinations, while the third highlights luxury options for first-class.  As you discover the different segments and niches of your own audience, consider what benefits they are looking for from your product.  Then, distill it down into a few simple words, and let those ads roll! 

A/B testing is one of the most crucial advertising strategies for Shopify, so embrace creating several ad versions that highlight different product benefits.  Additionally, you can see which images and color schemes are the best choice for your brand.  Just remember, don’t change too many elements at once!  Otherwise, you won’t be able to tell what change accounted for the improved audience response.

Ad360 Can Automatically Generate Ad Banners for Shopify

If you want a Shopify advertising tool that auto-generates multiple ad banners for you to choose from, try a free demo from Ad360 today!  We’ll make sure your advertising strategies for Shopify are polished to catch the user’s eye.  A good ad banner is a difference-maker when it comes to increasing sales on Shopify, so reach out today!

Try for yourself the Ad360 App for Shopify with a 14-day Free Trial!